Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM).
For any product business that is trying to turn an idea into a successful enterprise the management team channels their energy essentially into two macro functions – building stuff and selling stuff. If engineering is primarily tasked with building and sales is tasked with selling somebody has to be focused for everything in between – that’s where the Product management role comes in!
Successful companies build products that actually solve real problems. Somebody needs to identify the market problems through rigorous market research, qualify and quantify them and validate the proposed solution to ensure it indeed solves their problem and can be feasibly delivered to the customer. Product Managers ensure that we build products that ultimately people want to buy, they are the messengers of the market and represent the voice of the customer and prospects in all strategic decision making inside the company