Institute of Product Leadership

Moving from a Business Analyst to a Product Manager role

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  • 16 min read

Business analysts often look for the logical career paths for their role. A lot of Product Managers come from the BA ranks. The biggest things aspiring PMs need to learn are becoming more strategic in their thinking and behaviour.

When it comes to Business Analysts, it is often recognized as a logical career. It is their propensity to analyze every aspect of business that allows them to become indispensable to an organization. And upon close inspection, we have come to the conclusion that most Product Managers come from the Business Analyst background. 

 To put it simply, most Product Managers used to be Business Analysts before shifting careers. Even though the job descriptions are different, Product Managers and Business Analysts are united by their mutual goal to create the right product for their organization. 

Hence, an aspiring Product Manager from this background will find certain similarities, and whole lot of differences. Be it strategic thinking or understanding customer feedback, a Product Manager will have to go beyond the analytical approach. 

The shift in careers for a Product Manager has to be purely based on business model and value. It has to be based on their zeal for the customer – to understand and address their needs, how to solve their problems, and providing them with a unique end-user experience. It has to be based on how well you can make your approach more strategic, and how you manage your priorities and time.

This shift is also determined by communication skills and how effectively you can sell your ideas. Well, we can say that “Behind every great product manager is a great business analyst.”  

With this blog, we have tried to put more perspective to the entire idea of Business Analyst vs Product Manager. Keep reading to find out more. 

Key Takeaways:

  • Business analysts and product managers often transition between roles due to overlapping skills and responsibilities, such as effective communication, analytical thinking, and industry knowledge.

  • Business analysts primarily focus on analyzing and improving business processes, while product managers are responsible for developing and managing products, including defining product strategies and overseeing the product life cycle.

  • Essential skills for product managers encompass customer empathy, strategic thinking, market research, cross-functional collaboration, and data analysis.

  • Essential skills for product managers encompass customer empathy, strategic thinking, market research, cross-functional collaboration, and data analysis.

  • Salary trends in India for these roles vary based on factors like location, industry, experience, and education, but generally, product managers tend to earn higher salaries than business analysts.

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In this article
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    What is Business Analysis

    The interdisciplinary field of business analysis encompasses a process of identifying and analyzing business problems to provide effective solutions. This process involves collecting and analyzing data, documenting business processes, and proposing changes to enhance outcomes. The skills required for business analysis include project management, data analysis, communication, and problem-solving.

    Who is a Business Analyst?

    A business analyst is a person who analyzes an organization’s processes and systems to assess the business model and its integration with technology. A Business Analyst helps guide businesses in improving their processes, products, services, and software through data analysis. They are primarily responsible for bridging the gap between IT and business with data-driven recommendations. 

    To become a Business Analyst, the following business skills are imperative: 

    1. Analytical Problem Solving Approach: Business Analysts deal with large amounts of data daily. Thus, they need to have an analytical approach to any problem they encounter. 

    2. Effective Communication: To present complicated data, it is essential for Business Analysts to know how to speak clearly and effectively. They should be able to explain this data to everyone with ease. 

    3. Creative Thinking: With technological advancements happening every day, it is essential for Business Analysts to brainstorm and come up with innovative ideas. 

    4. Industry Knowledge: Business Analysts need to be on top of the latest trends in the industry to ensure that the organization is moving in the right direction.

    What is Product Management?

    Product management is a critical process that involves identifying customer needs, developing product concepts, and managing the product development process from start to finish. By following best practices and tips for success, product managers can ensure that their products meet the needs of their customers and align with business goals.

    Who is a Product Manager?

    A Product Manager is a person who is responsible for developing products for an organization. Product managers prepare business strategies for a product, specify its functional requirements, and manage the launch of features. 

    A Product Manager needs the following skills: 

    1. Communication Skills: To explain the specifications and strategies of a product, a Product Manager needs to know how to communicate clearly and effectively. 

    2. Technical Expertise: Product Managers need to have technical knowledge to ensure that the product vision can be clearly explained to the engineering team. 

    3. Marketing Inclination: To develop marketing strategies and put out the launch plan, Product Managers need to have an extensive know-how of marketing. 

    4. Strategic Thinking: Product Managers should be able to think strategically throughout every phase of a product’s development, be it deciding launch plan or conducting market research.

    So, now that you understand the basics of who a Business Analyst and a Product Manager is and the skills they require respectively, let us look at what they share in common and what sets them apart.

    Business Analyst vs Product Manager

    The role of a business analyst and a product manager can often be confused or misunderstood. While both positions involve understanding business needs and improving processes, there are key differences in their responsibilities, skill sets, and overall approach. Here we will compare and contrast the roles of a business analyst and a product manager, including their day-to-day responsibilities, required skills,career paths and salary trends.

    The Similarities: Business Analyst & Product Manager

    The significant similarity between these two roles is the focus on requirements. These can be identified as: 

    • Product Managers and Business Analysts need to develop a deep understanding of a market, users, and/or a business problem/opportunity
    • Both are responsible for communicating their understanding of the requirements, business and product, to their teams

    The Differences: Business Analyst vs Product Manager

    Below are two main differences between Product Management and Business Analysis. Product Managers are focused on developing Products; Business Analysts are focused on developing capabilities for the business. 

    For Product Managers, the ultimate goal is the product. While it’s critical for the Product Manager to understand why and how people use the product, they generally do not define how people use it. Business Analysts, on the other hand, are responsible for determining the requirements for a business capability.

    Product Managers are responsible for the product roadmap. Business Analysts are not. The product roadmap is one of the core responsibilities of the Product Manager. This means the Product Manager has to answer the question: what’s next? What’s on the horizon? What direction are we taking this product?

    The Business Analyst is working within a project and taking the direction and scope as given (or possibly making scope and recommendations). 

    The Role of a Business Analyst

    A Business analyst plays a critical role in identifying business needs, evaluating options, and recommending solutions that help organizations achieve their objectives. They play a vital role in modern organizations.

    The Role of a Business Analyst​

    1. Understand the Business Needs: The first and most important role of a business analyst is to understand the business needs. This involves gathering and analyzing data to determine what the organization requires to be successful. This may include identifying inefficiencies in existing processes, evaluating market trends, and reviewing customer feedback. Once the business needs are understood, the business analyst can begin to identify potential solutions.

    2. Evaluate Options: After the business needs have been identified, the business analyst evaluates potential solutions. This involves reviewing the pros and cons of each option, assessing the risks, and determining the feasibility of each solution. The business analyst then recommends the most appropriate solution based on their analysis.

    3. Facilitate Communication: A business analyst also plays a critical role in facilitating communication between stakeholders. This includes bringing together different teams and departments to ensure that everyone is on the same page. Effective communication ensures that all stakeholders understand the goals and objectives of the project and can work together to achieve them.

    4. Document Processes: In addition to facilitating communication, a business analyst also documents processes. This involves creating detailed process maps and workflows that provide a clear picture of how the organization operates. Documentation is critical for identifying inefficiencies and opportunities for improvement.

    5. Continual Improvement: A business analyst plays a key role in ensuring continual improvement. This involves monitoring and evaluating processes to ensure they remain effective. The business analyst identifies areas for improvement and recommends changes that can lead to increased efficiency and productivity.

    The Role of Product Manager

    Product management is a crucial function that has become increasingly important in the digital age. A product manager is responsible for overseeing the entire life cycle of a product, from conception to launch.

    The Role of Product Manager​

    1. Product Strategy: The primary role of Product Manager develops a comprehensive product strategy by understanding market trends, customer needs, and business objectives. They define a clear vision and roadmap for the product, considering factors such as target market, competitive landscape, and potential growth opportunities.

    2. Market Research: Extensive market research is conducted to gather insights on customer preferences, pain points, and emerging trends. This research helps identify market opportunities, competitive threats, and areas for differentiation, enabling the Product Manager to make informed decisions throughout the product lifecycle.

    3. Product Development: The Product Manager plans and executes successful product launches, considering factors such as target audience, competitive positioning, pricing, and go-to-market strategies. They collaborate with marketing, sales, and other teams to create awareness, generate demand, and drive customer adoption.

    4. Product Launch: The Product Manager plans and executes successful product launches, considering factors such as target audience, competitive positioning, pricing, and go-to-market strategies. They collaborate with marketing, sales, and other teams to create awareness, generate demand, and drive customer adoption.

    5. Cross-Functional Collaboration: The Product Manager collaborates effectively with various teams, such as engineering, design, marketing, sales, and customer support. They align efforts, facilitate communication, and ensure cross-functional coordination to achieve product goals deliver a seamless customer experience, and drive business success.

    6. Performance Analysis: The Product Manager continuously monitors and analyzes key product metrics, customer feedback, and market trends. They use data-driven insights to evaluate product performance, identify areas for improvement, and make informed decisions to optimize the product’s success. This analysis helps in identifying opportunities for feature enhancements, addressing user pain points, and staying ahead of the competition.

    The Essential skills of a Business Analyst

    These are the essential skills of a Business Analyst that are considered to be important.

    1. Communication Skills: Effective communication is a critical skill for a business analyst. A business analyst must be able to communicate with stakeholders, team members, and other parties effectively. This involves active listening, asking the right questions, and being able to convey complex information in a clear and concise manner

    2. Analytical Skills: Analytical skills are essential for a business analyst to identify patterns, trends, and relationships in data. A business analyst must be able to analyze data and information to identify problems and opportunities and develop solutions. Analytical skills also include the ability to evaluate options and make decisions based on the data

    3. Problem-Solving Skills: Business analysts must be able to identify and solve problems. They must be able to analyze complex information, identify the root cause of a problem, and develop solutions that address the underlying issues. Problem-solving skills require creativity, critical thinking, and the ability to think outside the box

    4. Technical Skills: Business analysts must have a solid understanding of technology and how it can be used to support business goals. They must be familiar with software and tools that are used in business analysis, as well as data modeling, system design, and testing.

    5. Project Management Skills: Business analysts must be able to manage projects effectively, from planning to execution. This involves defining project scope, setting goals and objectives, developing project plans, and managing timelines and budgets. A business analyst must also be able to work collaboratively with team members and stakeholders to ensure that projects are completed on time and within budget.

    6. Interpersonal Skills: Business analysts must be able to work effectively with others. This involves building strong relationships with stakeholders and team members, collaborating with others, and influencing decision-making. Interpersonal skills also include the ability to work under pressure, manage conflict, and negotiate effectively.

    The Essential skills of a Product Manager

    These are the essential skills of a product manager that are necessary for success

    1. Customer Empathy: A product manager must have a deep understanding of their customers’ needs, wants, and pain points. This requires empathy, the ability to put oneself in the customers’ shoes, and understand their experiences. By understanding customer needs, a product manager can develop products that meet their needs and deliver value.

    2. Strategic Thinking: A product manager must have a strategic mindset and be able to develop a clear product vision that aligns with the company’s overall strategy. They must be able to identify market opportunities, anticipate future trends, and make data-driven decisions about product development.

    3. Market Research and Analysis: A product manager must be able to conduct market research and analysis to understand market trends, customer needs, and competitors. They must be able to identify gaps in the market and develop products that meet customer needs and outperform competitors.

    4. Cross-Functional Collaboration: A product manager must work closely with cross-functional teams, including engineers, designers, marketers, and sales teams. They must be able to collaborate effectively with these teams to develop and launch successful products. This involves excellent communication skills, the ability to influence without authority, and a willingness to listen and incorporate feedback from others.

    5. Product Development and Launch:  A product manager must be able to manage the entire product development process, from ideation to launch. This involves developing product roadmaps, defining product features and requirements, working closely with development teams, and ensuring that products are launched successfully.

    6. Data Analysis: A product manager: must be able to analyze data and make data-driven decisions. This involves using data to track product performance, identify areas for improvement, and make decisions about product development and marketing efforts. They must also be able to measure product success and use data to iterate and improve products.

    Business Analyst vs Product Manager: Salary Trends

    When considering a career as a business analyst or product manager in India, it is important to research and understand the salary trends for each role. While product managers tend to earn higher salaries than business analysts, several factors can affect salary, including location, industry, and years of experience. Both roles are in high demand and offer opportunities for career growth and advancement. Ultimately, the decision between a career as a business analyst or product manager should be based on personal interests, skills, and career goals

    Salary trends for Business Analysts in India

    1. What is the average salary for Business Analysts in India?

    According to Payscale, the average salary for a business analyst jobs in India is Rs. 602,997 per year. This can vary depending on location, years of experience, and industry. For example, business analysts in Mumbai can earn up to Rs. 1,200,000 per year, while those in Bangalore earn an average of Rs. 683,000 per year.

    2. What is the salary range for Business Analysts in India?

    The salary range for business analysts in India can vary widely, depending on several factors. Entry-level business analysts can expect to earn between Rs. 300,000 and Rs. 600,000 per year, while mid-level business analysts can earn between Rs. 600,000 and Rs. 1,200,000 per year. Senior business analysts can earn upwards of Rs. 1,500,000 per year.

    3. What are the factors that Affect the salary of a Business Analyst in India?

    Several factors can affect the salary of a business analyst in India, including location, industry, company size, years of experience, and education. Business analysts in the technology industry tend to earn higher salaries than those in other industries, while those in the finance industry tend to earn the highest salaries

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    Salary trends for Product Managers in India

    1. What is the Average Salary for Product Managers in India?

    According to Payscale, the average product manager salary in India is Rs. 1,978,871 per year. This can vary depending on location, years of experience, and industry. For example, product managers in Bangalore can earn up to Rs. 3,000,000 per year, while those in Mumbai earn an average of Rs. 1,700,000 per year.

    2. What is the salary range for product managers in India?

    The salary range for Product Managers in India can vary depending on factors such as the company size, industry, location, level of experience, and specific job responsibilities. However, to provide a general idea, the salary range for Product Managers in India typically falls within the following ranges:Entry-Level/Product Manager (0-3 years of experience) can expect to earn around ₹6 lakhs to ₹15 lakhs per annum. Mid-Level/Product Manager (4-7 years of experience) earn around ₹15 lakhs to ₹30 lakhs per annum. Senior-Level/Product Manager (8+ years of experience) typically earn around ₹30 lakhs to ₹1 crore or more per annum.

    3. What are the factors that Affect Salary of a Product Manager?

    Several factors can affect the salary of a product manager in India, including location, industry, company size, years of experience, and education. Product managers in the technology industry tend to earn higher salaries than those in other industries, while those in the e-commerce industry tend to earn the highest salaries.

    Frequently Asked Questions

    Product Managers focus on developing products and managing the product roadmap, while Business Analysts focus on developing business capabilities and determining requirements.

    Yes, many Product Managers come from a Business Analyst background.

    Communication, technical expertise, marketing inclination, strategic thinking, and customer empathy.

    In general, product managers tend to be paid more than business analysts. Product managers play a key role in driving product success and profitability, making strategic decisions, and directing cross-functional teams.Their responsibilities include product strategy, market research, stakeholder management, and delivering innovative solutions.

     

    A product manager often earns a higher salary and has access to greater career opportunities due to their strategic importance and the value they bring to the company. Their ability to drive sales, make data-driven decisions, and lead product development initiatives have made them highly sought-after and highly paid professionals in the industry.

    Defining product strategy, managing the product lifecycle, coordinating cross-functional teams, marketing the product, and continually improving it.

    Both roles involve understanding requirements, communicating with stakeholders, and analyzing data.

    Transitioning to a Product Manager role requires developing strategic thinking, understanding customer needs, and enhancing communication and leadership skills. It also involves gaining technical expertise and marketing knowledge.

    Transitioning from a Business Analyst role to a Product Manager role offers several advantages, including:

    1. Strategic decision-making: As a Product Manager, you have the opportunity to make strategic decisions that shape the direction of the product and align it with business goals.
    2. End-to-end product ownership: Product Managers have ownership over the entire product lifecycle, from ideation and development to launch and ongoing improvement.
    3. Customer focus: Product Managers have a stronger focus on understanding customer needs, market trends, and competitive landscapes, allowing them to create products that deliver value and drive business growth.
    4. Cross-functional collaboration: Product Managers collaborate with various teams, including design, engineering, marketing, and sales, fostering cross-functional collaboration and leadership skills.
    5. Increased career prospects: Transitioning to a Product Manager role opens up new career opportunities and provides a broader skill set that is highly valued in the industry.

    Several skills and experiences from a Business Analyst role are transferable to a Product Manager role, including:

    1. Requirement gathering and analysis: Business Analysts are adept at understanding user needs and translating them into actionable requirements, a skill crucial for Product Managers in defining product features and functionality.
    2. Data analysis: Business Analysts often analyze data to identify trends and patterns. This skill is valuable for Product Managers in making data-driven decisions and evaluating the success of their products.
    3. Stakeholder management: Business Analysts work closely with stakeholders to understand their requirements and expectations. This experience helps Product Managers effectively manage relationships and communicate with stakeholders across the organization.
    4. User empathy: Business Analysts focus on understanding user needs and pain points. This user-centric approach is essential for Product Managers to develop products that solve customer problems and create a positive user experience.
    5. Domain knowledge: Business Analysts often acquire domain-specific knowledge through their work. This knowledge can be leveraged by Product Managers to gain a deeper understanding of the industry, market trends, and customer preferences.

    Transitioning from a Business Analyst to a Product Manager requires acquiring additional skills and competencies, such as:

    1. Product strategy: Product Managers need to think strategically and align the product roadmap with business goals and market opportunities.
    2. Market research: Developing expertise in market research enables Product Managers to identify market trends, customer needs, and competitive insights to inform product decisions.
    3. Leadership and influence: Product Managers must be able to lead cross-functional teams, influence stakeholders, and effectively communicate their vision and product strategy.
    4. Prioritization and decision-making: Product Managers need to make informed decisions by prioritizing features, resources, and trade-offs based on business value and customer impact.
    5. Business acumen: Developing a strong understanding of business models, revenue generation, and financial metrics helps Product Managers make sound business decisions and justify product investments.

    About the Authors

    SaiSatish Vedam – Ex- Senior Director of Product Management, Oracle

    Sai Kiran – Career transition from Business Analyst to Senior Product Manager at Kore.Ai

    Anurakta Mohanty – Career transition from Senior Business Analyst to Senior Product Manager at Atlassian 

    Sreenivas Vinnakota – Career transition from Lead Business Analyst to Product Manager at Kore.Ai

    Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management, Strategy, and Leadership.
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