When you are launching a new product, it can definitely be one of the most exciting company activities. The energy level all across is invariably high, the work arrives fast and furious and expect ations of a successful launch flows. It becomes very important to have a sound product launch strategy in place.

It goes without saying that the great product launches create heroes. To launch a new product or service successfully, it’s important not to underestimate the importance of training the teams who are going to present and sell it.

To have a successful product launch, the product team needs to have clear goals and must decide to deliver the product on time so that everyone is synched up on the same page.
This would be easier if we work with a relatively small team or don’t have go-to-market programs timed to our launches.

You need to have a team comprising of a project manager, few software developers and testers.
On the other hand, on a well-oiled team, one where the team members work well together, the tester would be more familiar with the design, so s/he could not only test the software better, but also assist in causality.

Developers undoubtedly play a vital role in product development. Developers contribute positively to the project in many ways.
Ensure that if your team creates a program so domestically centered that bitmaps must be changed or features redesigned, you will sacrifice consistency among language editions. If you choose to minimize the time spent fixing adjusting an existing product takes time, during which your company pays salaries but loses sales.


Be it a tester or a test lead, setting the expectations and explaining what is expected out of them will give correct results without unnecessary delays or errors. If the testers make no effort to understand both the functional requirements and design, the developers will take his bug reports less seriously, therefore possibly impacting schedule and quality.

Following points need to be clarified to the team:
● Scope of the Project
● Roles and Responsibilities
● expected from everyone
● Key points to focus like
● Deliverables, Timelines etc.
● Explain about the Strategy and Plan
And above all, the team members have the primary responsibility to keep in mind their career aspirations, growth, learning etc. which will be the key motivators to perform in their current roles to excel.



Hosting helps the team members draw the parallel to other products the company hosted, and understand that where the tool was housed and how it was administered would be significant factors in the product’s success. A good example of an amazing product launch is the launch of Jio. The way they acquired the majority market share is really amazing.

Always remember, taking a new product to market can be a great experience, especially if your launch team is composed of high-quality, motivated people who communicate well and enjoy working together.

Share on facebook
Share on twitter
Share on linkedin
Trending Posts
No posts found to displayWordPress admin themes

Documentation includes user guides for your product, FAQs, HowTos, application help, samples and templates and training materials. The documentation team also helps to improve the existing documentation. Ensure before forming a team that people know about the product well for which they are creating documentation.

Leave a Reply

Your email address will not be published.