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Product Management FundamentalS


Go from Tactical Execution to Strategic Decision Making Roles

Product Management Lifecycle

Key Highlights

Course Length

2 Weeks (30+ Lessons)

100% Online

With Continuous Learning Community support + Monthly Live Webinars


4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.
Srini S
Project Manager, TCS
Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly
Sudha M
Product Owner, Flipkart

What will you Learn?

Top skills you will learn

Values Proposition Design, Types & Models of Customer Research, Design Thinking & Hypothesis Validation, Prototyping & UI/UX Design, Personas & Scenarios, Agile User Stories, Scrum Process, Product Roadmapping, Competitive Analysis, GTM Strategy, Sales Enablement, Business modeling, Product Planning, Prioritization, Market Sizing, Marketing & Launch Planning, Budgeting & more

Course Curriculum

       Product Management Fundamentals – Getting  Started
       What is a Product?
       Difference between a Product and a Service
       Moving from Services to Products.
       The Product Manager Mindset
       What is the Product Lifecycle?
       What is Product Management?
       Review & Recap
        Chapter Quiz
       What is Value?
       What is Value Management
       Understanding Value
       Creating Value
       Capturing Value
       Communicating Value
       Delivering Value
       Review & Recap
       Chapter Quiz
       What is The Adaptive Productizing Process?
       Market Analysis
       Strategic Planning
       Product Planning
       Go To Market
       Sales Enablement
       Delivering Delight
       Review & Recap
       Chapter Quiz
       Additional Learning Resources
       Role of a Product Manager
       PM Interlock with org
       CEO of the Product!
       Anatomy of a Product Manager
       Career Path of a Product Manager
       Who is a Product Leader?
       Chapter Quiz
       Value Proposition Design – Course Introduction
       Context Setting
       Course Objective
       Additional Learning Resources
       Importance of Understanding Your Customers
       How to understand your customer
       Chapter Quiz
       Additional Learning Resources
   Building Relationships and Understanding Customer’s Environment
   Take Notes
    Chapter Quiz
    Additional Learning Resources
       Effective Communication
       B2B Communication
       Chapter Quiz
       Ethnography and It’s Importance
        Chapter Quiz
       What is a Persona
       Creating Personas – Persona BAG
       BAG Framework – Behaviour,Aspirations, Goals
       Designing a Sample Persona
       Chapter Quiz
       Building a Buyer Persona
       Why do Personas Fail
       Chapter Quiz
       Additional Learning Resources
       Understanding the Problem
       Asking the right questions
       Why do problems exist
       JTBD types (core, social, emotional)
       Customer Profile Map
       Chapter Quiz
       Additional Learning Resources
       Understanding the Solution
       Journey Map
       The Value Map
       Elements of Value
       Chapter Quiz
       Additional Learning Resources
       Value Proposition Design – Recap
       Final Assessment
       Webinar on Career Transition in Product Management- Industry Trends
       Empathy in Product Development
       Does Product Management prepare you for a CEO role
       Building Customer Centric Products
       Product Management: Not Just for Product Managers
       Product Management as a Career Path
       Transition from Technology Professional to Product Management Career Charter
       Building Successful Career with Product Management
       Recommended Books

Ideal For

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Common Scenarios to Enroll

Faster ROI
Faster ROIFastest way to build your vocabulary & orientation to frameworks used by practicing Product Managers
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Dip before you Dive!
Dip before you Dive!Before you invest in a longer/more expensive course, you want to test if Product Management is the right for you!
Read More
Learning on the GO
Learning on the GOYou want to learn when you want, where you want and continuously!
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Develop Structure
Develop StructureYou are already in Product Management role or practicing Product Management but seek structure & process based execution
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Still thinking?
If this is right for you

"Product Management skills are not just for Product Managers - every Engineer, every Project & Business leader needs to develop a customer context, business context and innovation context"

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Product Management Lifecycle
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