Value Proposition Design

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

Sign In

Key Highlights

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams

Jaya S

Product Manager, VMWare

Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.

Sudha M

Designer, RazorPay

What will you Learn?

Top skills you will learn

Course Curriculum

Ideal For

Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs

Common Scenarios to Enroll

Previous

Next

Value propositions are proven to help businesses grow faster and can even boost marketing campaigns.

Millward Brown Report 2019

Related Digital Courses

Related Executive Programs

EMBA-Program Featured Images_500x500

EMBA Ds&TM Featured Images_500x500

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing, Data Science and Technology Management.

Get exclusive news about upcoming programs and events.

About Institute

Faculty

PG Programs

Events

Privacy Policy

Refund Policy

Student Loans and Financing

eLearning

Blogs

Media

Success Stories

Sitemap

Copyright © 2023 Institute of Product Leadership

X

.go_trend_widget_2{background:url("") no-repeat center;background-size:cover;overflow:hidden;}.go_trend_widget_2 article{border-bottom:1px solid #eee;padding-top:12px;padding-bottom:12px;padding-left:0px;padding-right:0px;position:relative;float:left;min-height:70px;overflow:hidden;}@media (min-width: 100px){.go_trend_widget_2 article{width:100%;}}@media (min-width: 768px){.go_trend_widget_2 article{width:100%;}}.go_trend_widget_2 div{display:table-cell;}.go_trend_widget_2 .go_trend_post_img{width:100px;height:70px;position:relative;}.go_trend_widget_2 img{width:100%;min-width:100%;height:70px;}.go_trend_widget_2 .go_trend_post_content{padding-left:10px;vertical-align:middle;}.go_trend_widget_2 .go_trend_post_content a{color:#fff;font-size:14px;font-weight:600;text-transform:capitalize;line-height:normal;}.go_trend_widget_2 .go_trend_post_content span{color:#cecece;font-size:12px;font-weight:400;display:block;text-transform:capitalize;line-height:normal;}.go_trend_widget_2 .post_number{position:absolute;left:0;top:0;z-index:5;font-size:11px;line-height:20px;width:20px;height:20px;text-align:center;background:rgba(0,0,0,.1);color:#fff;}.go_trend_widget_2.nitro-lazy{background-image:none !important;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.dzsportfolio .portitem .the-title{font-size:16px !important;}.elementor-widget-uael-price-table:hover{z-index:0 !important;}.tag-blogs>header.page-header{display:none !important;}section#comments{display:none !important;}h1.entry-title{display:var(--page-title-display);display:none !important;}.post-tags{visibility:hidden !important;}.evo_lightboxes{display:none !important;}.evolbclose{display:none !important;}.evo_lightboxes > .evo_lightbox > .evo_content_in > .evo_content_inin > .evo_lightbox_content > a{display:none !important;}:root{--tcb-background-author-image:url("https://cdn-dkagl.nitrocdn.com/hisEivDDJiOYWZolJYzDsDqIAZVCrPec/assets/desktop/optimized/rev-3128347/avatar/d7dd8b697a585abde61258ee22607417.0ebeb359020a4a61bd6c9849c07b747d");--tcb-background-user-image:url("");--tcb-background-featured-image-thumbnail:url("https://cdn-dkagl.nitrocdn.com/hisEivDDJiOYWZolJYzDsDqIAZVCrPec/assets/images/optimized/rev-3128347/wp-content/uploads/2020/05/Value-Proposition-Design.jpg");}.faq-bot-button{position:fixed;color:#fff;font-family:Roboto,proxima-nova,Arial,sans-serif;font-size:16px;cursor:pointer;padding:10px;z-index:9999999;bottom:50%;right:-2px;-webkit-border-radius:3px;-moz-border-radius:3px;border-radius:3px;-webkit-box-shadow:0 3px 16px 0 rgba(0,0,0,.15);box-shadow:0 3px 16px 0 rgba(0,0,0,.15);-webkit-overflow-scrolling:touch !important;overflow-scrolling:touch !important;-webkit-overflow:auto !important;overflow:auto !important;line-height:1.5;transform:rotate(270deg);-webkit-transform:rotate(270deg);transform-origin:100% 100%;-webkit-transform-origin:100% 100%;margin-bottom:60px;animation:none;}.wpcf7 .ajax-loader{visibility:hidden;display:inline-block;background-color:#23282d;opacity:.75;width:24px;height:24px;border:none;border-radius:100%;padding:0;margin:7px 24px !important;position:absolute !important;}