Value Proposition Design

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

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Key Highlights

Fastest Way to Understand the nuances of end to end Product Design, UX & UI Design with simple and yet complete coverage on concepts, frameworks to interlock with Design teams

Jaya S

Product Manager, VMWare

Moving from a Graphic Design role in UX & Product Design, the course helped me gain confidence and structure for things i was already doing intuitively and adhocly.

Sudha M

Designer, RazorPay

What will you Learn?

Top skills you will learn

Course Curriculum

1.1 Importance of Understanding Your Customers
1.2 – How to understand your customer
Chapter Quiz

2.1 – Introductions
2.2 – Building Relationships and Understanding Customer’s Environment
2.3 – References
2.4 – Take Notes
Chapter Quiz

3.1 – Effective Communication
3.2 – B2B Communication
Chapter Quiz

4.1 – Ethnography and It’s Importance
Chapter Quiz

5.1 – What is a Persona
5.2 – Creating Personas – Persona BAG
5.3 – BAG Framework – Behaviour,Aspirations, Goals
5.4 – Designing a Sample Persona
Chapter Quiz

6.1 – Building a Buyer Persona
6.2 – Why do Personas Fail
Chapter Quiz

7.1 – Understanding the Problem
7.2 – Asking the right questions
7.3 – Why do problems exist
7.4 – JTBD types (core, social, emotional)
7.5 – Customer Profile Map
Chapter Quiz

8.1 – Understanding the Solution
8.2 – Journey Map
8.3 – The Value Map
8.4 – Elements of Value
Chapter Quiz

9.1 – Summary
Final Quiz

Ideal For

Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs

Common Scenarios to Enroll

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Value propositions are proven to help businesses grow faster and can even boost marketing campaigns.

Millward Brown Report 2019

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