Executive Education Bauer

STRATEGY AND LEADERSHIP PROGRAM WITH FOCUS ON PRODUCT STRATEGY

International Certification Program in
Strategy & Leadership

Become a high IMPACT LEADER with skills in STRATEGY INNOVATION LEADERSHIP FINANCE DIGITAL BUSINESS

Cohorts from

INTEL
VISA
ADOBE
CISCO
BCG
PAYPAL

5 months | 5 Courses

Assignments & Projects

Weekly Faculty Sessions

Recommended 6-8 hrs/ week

August 01, 2021

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Coaches

Program Overview

Key Highlights

workshop

Multiple Case Studies and Assignments | 5 Capstone Industry Projects

Communication

Unlimited 1:1 Mentorship with Mentors & Faculty

hands on learning

Learning Library with Toolkits, Frameworks & Templates

build your idea

Focused New Age Curriculum for Digital Leaders

Team Building

Weekly Faculty Sessions (Live)

PLACEMENT ASSISTANCE

Exclusive Career Management Cell with Hiring Talentathons

Practitioners

Networking Opportunities on Campus and Off Campus

International Certificate

Globally Recognized Certification from University of Houston

Tools Covered

Strategy and Leadership Certification Program

Product Strategy Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Preparing you for Global Certification

Strategy and Leadership Certification Program

Product Strategy Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

One Program, Ten Outcomes

#1Product Vision
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Build a long term product vision and articulate a written strategy for the business.
#2Opportunity Analysis
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Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently.
#3Portfolio Management
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Decide where to invest & what to shutdown at a portfolio level using new-age frameworks like GE McKinsey Model
#4SaaS Model
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Assess the pros and cons of various business models including SaaS, Freemium, Captive, Crowdsource for a given business
#5GoToMarket
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Develop a go-to-market strategy and pick the right product messaging and positioning for customer acquisition.
#6P&L Management
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Build financial literacy to read, analyze and make decisions around financial statements like cash flow, P&L, balance sheets.
#7Pricing
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Build pricing, revenue and financial business models for new business ideas.
#8Business Storytelling
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Communicate with Confidence, Influence others through better Storytelling.
#9Better Negotiator
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Win more in high stakes negotiations - with exec mgmt team, with customers, with peers.
#10Team Building
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Build stronger people skills - managing high performers, coaching for excellence and stakeholder management.
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Its very simple - those with actionable skills will get promoted faster. End to End Understanding of the business context, customer context and innovation context is key for decision making senior roles.
Amit Phadnis
Chief Digital Officer, GE Healthcare

Syllabus

An executive leadership program created and curated by industry CXOs with case studies, simulations, real-life projects, assignments and personalized coaching.

Core Courses

STG401F - Product & Digital Strategy

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

■ Technology and platform strategy
■ Digital Transformation Models

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

FIN401F - Financial Acumen

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

LDR401F - Communicating for Impact

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

■ Leveraging Voice & Body Language
■ Networking Within & Outside

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

LDR402F - Leading with Influence

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

Elective Courses (Optional)

Electives are recommended add-on courses for those who want to have a broader coverage

Lean Entrepreneurship

■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling

■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery

■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs

Design Thinking and Customer Centricity

■ Empathize, Define, Ideate, Prototype, Test
■ How to be a Design Thinker
■ Defining the Problem
■ Customer centric innovation

■ Fly on the wall
■ What-How-Why
■ Roleplaying
■ Empathy mapping
■ Pain-Gain Analysis
■ Analogous empathy
■ Extreme users
■ Journey map
■ Error analysis

■ Ideation Models – Impose constraints, Historical analysis, Power of Ten, Brainstorming
■ Prototyping Methods – Wireframes, Low Fidelity, High Fidelity, Scaled Prototyping, Storyboarding
■ Assumption & Hypothesis Design

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Assignments
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Certificate
University of Houston Course Certificate
0

Average Days to complete each course

Faculty and Mentors

Learn from Global Strategy and Business Leaders

gaurave-Recovered
Gaurav Mittal
Product Management Leader,
Intuit
Heera-Ganjikota
Heera Ganjikota
Founder & Consultant,
Pivot Pipers Coaching & Consulting
Steve-Caplow
Steve Caplow
Principal,
Caplow Associates
Pinkesh_Shah
Pinkesh Shah
Product Management & Design Leader, Exabeam
Andrew-Bean
Andrew Bean
Senior Associate,
Negotiation Partners
Dinesh-G
Dinesh Gopalan
Ex. Director of Finance,
Fidelity
Manjunath
Manjunath Subramanian
Sr. Principal Product Manager,
Oracle

Industry Projects and Assignments

Learn through case studies, simulations(Harvard Business Publishing), real-life projects and assignments across industries.

Leadership and Team Simulation: Everest
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Learning Outcomes:
To learn how to build, participate in, and lead effective teams, as well as to examine:
1. How teams can improve the way they make decisions.
2. How opposing interests and asymmetric information affect team dynamics.
3. How leaders shape team decision-making and performance in competitive and time-sensitive situations.
4. How teams and their leaders deal with tradeoffs between short-term task completion and longer-term team effectiveness.
5. How cognitive biases impair decision making.
Strategic Innovation Simulation: Back Bay Battery
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Learning Outcomes:
1. Disruptive innovations often don't meet the needs of a firm's top customers, but managers need to keep an eye on whether these innovations could potentially meet the needs of other customers.
2. Sometimes the best opportunity for a product is not visible early on, and it takes time to develop. Closely watching the market and building strategy in an emergent way is helpful in these circumstances.
3. Managers must carefully allocate R&D funds based on the evolution of a firm's strategy.
Strategy Simulation: The Balanced Scorecard
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Learning Outcomes:
1. Learn how firms can use the balanced scorecard to define strategy, implement strategy, and measure strategy execution.
2. Understand that a strategy is more likely to be effective if the initiatives implemented are synergistic with the strategy.
3. Explore how a good balanced scorecard can help companies take mid-course corrective actions.
4. Examine the advantages and disadvantages of measuring a small or large number of metrics.
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Strategy & Leadership Certification Advantage

Learn Strategic Leadership skills from expert industry practitioners. Leverage the leadership development program by tapping into your leadership potential and expanding your influence and ability to solve strategic problems.

Globally Recognized Certification Program
Globally Recognized Certification Program
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Get Certified in User Experience by Asia’s first Technology B-School.
Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
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Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.
Focussed on Career Transition
Focussed on Career Transition
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More focus on industry-relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Learning by Doing
Learning by Doing
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Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

38%

Average Salary Hike

50+

Corporate Partners

Career Impact

HIRING PARTNER

50+

Corporate Partners

HIGH SALARY

50L

Highest Salary

salary hike

38%

Avg Salary Hike

CAREER TRANSITION

50+

Career Transitions

Our Students work at

ADOBE
AMAZON
VISA
BCG
PAYPAL
MICROSOFT
PHILIPS
VMWARE
INTEL
MAHINDRA
MERCEDES
HSBC
SAMSUNG
IBM
NOKIA
CISCO

Program Fee covers

Program
Investment

$ 1699
(Includes $450 admissions fees)
  • Payment Plans Available
filling fast

Account activates
within 10 mins

Upfront Payment

₹99000 88500
+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

30000
+ 8 Monthly Payments of ₹8000/mo
  • Start learning today! with a Pay as you go model


Our Students work at

Features / Benefits

Program
Investment

$ 1699
(Includes $450 admissions fees)
  • Payment Plans Available
filling fast

Account Activates
within 10 mins


EMI

30000
+ 8 Monthly Payments of ₹8000/mo
  • Start learning today! with a Pay as you go model

GetStarted

10000
(Towards admission fee. Pay the remaining fees after 30 days)
  • 100% Impact Guaranteed, Pay only if you want to continue

Top Questions

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Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

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