Executive Education Bauer

International Certification in User Experience - Flex

Master UX Design + UI Design + Product Design + Business Design.
Become a Full Stack Designer

ICUX-Video-Featured

Cohorts from

INTEL
VISA
ADOBE
CISCO
BCG
PAYPAL

5 months

Recommended 8-10 hrs/week

Faculty + Online

Format

Sep 01, 2021

Next Cohort Starts

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Coaches

Program Overview

This UX/UI design course will help you master the concepts of design and tools, by also encapsulating the elements of both – product and business design. The UX certification will be a validation of your skills and expertise in user research, user journey mapping, UX audit and the Principles of Visual Design.

Key Highlights

hands on learning

150+ Hours of Learning

frameworks

15+ Case Studies and Assignments

Practitioners

1:1 Mentorship from Design Leaders

Communication

Mock Interviews & Profile Building with Design Hiring Managers

PLACEMENT ASSISTANCE

Exclusive career management cell

workshop

Weekly Live Labs + Clinic Sessions

Team Building

5 Industry Projects(Skill Hackathons)

Conflict resolution

Access to study material post course.

"A benefit of incorporating user-centric design is that it solves problems and addresses user needs through well-designed experiences thereby increasing customer loyalty and satisfaction."
Gaurav Mathur
Head, User Experience (UX) Design, Myntra
"A benefit of incorporating user-centric design is that it solves problems and addresses user needs through well-designed experiences thereby increasing customer loyalty and satisfaction."
Gaurav Mathur
Head, User Experience (UX) Design, Myntra

Top Skills You Will Learn

In this international UX certification course you will learn, User Research, Low Fidelity Prototyping, High Fidelity Prototyping, User Journey Mapping, Information Architecture, Affinity Mapping, User Testing & Design Validation, UX Audit, Principles of Visual Design.

Who Is This User Experience Certification Program for?

Aspiring Designers, Graphics Designers, Visual Designers, UI&UX Designers, Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Business Analysts, Consultants, Entrepreneurs

Job Opportunities

By signing up for this product designer certification course you can work as UX Designer, User Researcher, Digital Product Designer, Software Product Designer, Product Designer, Senior Product Designer, Head Of User Experience, UX Director

 

Minimum Eligibility

The applicant should have at least 4 years of work experience in a technical or business-related role to pursue user experience certification. 
An innate desire to create value for the user which implies soft skills like Creativity, Persuasion, Collaboration, Adaptability and Emotional Intelligence.

Tools Covered

Sketch

Adobe XD

InVision

Illustrator

Figma

User Experience Certification Program

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Get an Industry accepted user experience certification from IPL that enhances your professional equity and bolsters your career profile. The ICUX-Flex certification provides learners with instant recognition among business peers while establishing their skill credentials as hands-on practitioners.

Preparing you for Global Certification

One Program, Ten Outcomes

#1Designer Mindset
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Develop strong design acumen in UX, UI, business design and frameworks to deliver delighting product experiences.
#2Design Thinking
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Develop strong customer insights & identify customer needs, wants & desires using Design Thinking & Market Research frameworks.
#3Rapid Prototyping
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Learn to do Iterative experimentation design and rapid prototyping using industry tools to better define Minimally Viable Product (MVP).
#4Manage Design Teams
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Understand how to hire, manage and grow Design teams. Establish better interlock with Product Management, Engineering & Management team
#5Designing for many touch points
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Define scalable interaction models and user flows across desktop, mobile, watch, TV and voice touch points for digital products & services.
#6Intuitive Design
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Develop an information architecture plan, translate it into intuitive navigation, layouts. Test and validate the plan with reverse card sorting.
#7Visual Design
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Craft high fidelity visual prototype & designs to communicate product features & ideas internally and externally with customers, driving specifications for engineering.
#8Business Models
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Understand pricing and monetization models to build better customer engagement and driving design to achieve business objectives.
#9Journey Mapping
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Identify key opportunities for new concepts generation by defining the users journey in the experience.
#10Usability Audit
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Develop usability tests & brand audits for moderated, unmoderated remote testing to identify issues that impede experience or opportunities for delightful user experience.
Previous
Next

Its very simple - those with actionable skills will get promoted faster. End to End Understanding of the business context, customer context and innovation context is key for decision making senior roles.
Amit Phadnis
Chief Digital Officer, GE Healthcare

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Core Courses

Integrated set of core competencies mapped to Design Careers. Courses marked in yellow are possible to skip once you clear its proficiency test.

DES 401 DESIGNER MINDSET AND FUNDAMENTALS

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

■ Design Thinking and Art
Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Usability Testing

DES 403 INFORMATION ARCHITECTURE

■ Creating Paper Card Sort
■ Running Sessions
■ Analysis of Data
■ From Cards to Knowledge

■ Abstract Information Architecture
■ Reverse Sorting

■ Creating Site architecture
■ Optimizing for Google
■ Components of on-site SEO

■ Site Indexability and Crawlability
■ Site maps, Site tags 
■ Term frequency, Inverse Document Frequency

DES 405 VISUAL DESIGN

■ Power of color
■ Using texture
■ Layouts and structures
■ Communicating with right Fonts

■ Background patterns
■ Using Contrast, Fonts, Hyperlinks, Gradation

■ Gestalt Principles
■ Using icons, illustrations, grids and information density

■ Brand and company philosophy
■ Defining Style guidelines
■ Communicating UX standards

DES 402 USER RESEARCH

■ Usability Testing 
■ Interviewing
■ Card Sorts
■ Eye-tracking and Click Testing
■ Multivariate & A/B Testing
■ Desirability Studies
■ Heuristic Studies
■ Surveys
■ Personas
■ Focus groups
■ Participatory Design Workshops

■ Quantitative vs. Qualitative research
■ Agile vs. Waterfall
■ Behaviour vs. Attitudinal
■ Generative vs. Evaluative

■ Participant recruitment, selection, scheduling & incentives
■ Planning interviews
■ Crafting questions

■ Moderated vs. Unmoderated usability tests
■ Using usability tests to explore

■ Analyze data
■ Interpreting results
■ Presenting & incorporating research findings

■ Assumption building and Prioritization
■ Hypothesis writing
■ Framing experiments
■ MVPs and experimentation techniques
■ Analyzing lean experiments

DES 404 INTERACTION DESIGN & PROTOTYPING

■ LxD model
■ 5 stages of interaction design

■ Inputs, gestures, voice, Sensors
■ Microinteractions – Motion, Sound, Haptics
■ Psychology – Gestalt Principles
■ Navigation, Structure, Flow and interface

■ Designing for Mobile or tablet
■ Designing for Watch
■ Designing for TV
■ Designing for Voice
■ Scalable Interaction Models

■ Writing Scenarios
■ From Scenario to storyboard

■ Low-Fidelity and High-Fidelity Prototyping
■ Prototyping techniques
■ Testing and evaluating Prototypes
■ Prototype walkthroughs

■ Anti-patterns, dark patterns
■ CMS Systems, WordPress and Bootstrap
■ Material Design
■ iOS Interface Guidelines

Elective Courses (Optional)

Additional Access for the Avid learner. Not mandatory for the Global Certification Requirement but good for additional Career Acceleration

MGMT 401 Product Management Fundamentals

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization

■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization

Design Thinking and Customer Centricity

■ Empathize, Define, Ideate, Prototype, Test
■ How to be a Design Thinker
■ Defining the Problem
■ Customer centric innovation

■ Fly on the wall
■ What-How-Why
■ Roleplaying
■ Empathy mapping
■ Pain-Gain Analysis
■ Analogous empathy
■ Extreme users
■ Journey map
■ Error analysis

■ Ideation Models – Impose constraints, Historical analysis, Power of Ten, Brainstorming
■ Prototyping Methods – Wireframes, Low Fidelity, High Fidelity, Scaled Prototyping, Storyboarding
■ Assumption & Hypothesis Design

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Assignments
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Certificate
University of Houston Course Certificate
0

Average Days to complete each course

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Eewei-CHen
Eewei Chen
Senior UX Director,
Virtusa
Gaurav-Mathur
Gaurav Mathur
Head, User Experience (UX) Design, Myntra
Anina-Lambrechts
Anina Lambrechts
UX Design Specialist & Founder
Ten Slash One
Saibal
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
Charlie-Weston
Charlie Weston
Design Lead
Northern Trust Corporation
Bhavishya-Garg
Bhavishya Garg
Head of UX
MX Player
Chetty-Arun
Chetty Arun
Design Manager,
Razorpay

Industry Projects and Assignments

Learn through real-life projects and assignments across industries

The ICUX-Flex Advantage

Strong hand-holding with dedicated support to guide you in your journey in User Experience.

Globally Recognized Certification Program
Globally Recognized Certification Program
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Get Certified in User Experience by Asia’s first Technology B-School.
Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
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Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.
Focussed on Career Transition
Focussed on Career Transition
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More focus on industry-relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Learning by Doing
Learning by Doing
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Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

salary hike

38%

Average Salary Hike

HIRING PARTNER

50+

Corporate Partners

CAREER TRANSITION

50+

Career Transitions

HIGH SALARY

36L

Highest Salary

Career Impact

HIRING PARTNER

50+

Corporate Partners

HIGH SALARY

36L

Highest Salary

salary hike

38%

Avg Salary Hike

CAREER TRANSITION

50+

Career Transitions

Our Students work at

ADOBE
AMAZON
VISA
BCG
PAYPAL
MICROSOFT
PHILIPS
VMWARE
INTEL
MAHINDRA
MERCEDES
HSBC
SAMSUNG
IBM
NOKIA
CISCO

Features / Benefits

Upfront Payment

$ 1299
(Includes US $450 admissions fees)

  • With a milestone based learning unlock the course today!

Upfront Payment

99000
+ GST (Includes ₹30,000 Admission Fee)
Limited Scholarships of 25k available.
  • With a milestone based learning unlock the course today!

0% EMI

30000
+ 9 Monthly Payments of ₹9647/mo

  • Start learning today! with a Pay as you go model

Our Students work at

Features / Benefits

Upfront Payment

99000
+ GST (Includes ₹30,000 Admission Fee)
Limited Scholarships of 25k available.
  • Start Learning Today! Get maximum flexibility to learn at your own pace.

EMI

30000
+ 9 Monthly Payments of ₹9647/mo
  • Start learning today! with a Pay as you go model

Upfront Payment

$ 1299
(Includes US $450 admissions fees)
  • With a milestone based learning unlock the course today!

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