International Certificate Program in Product Management & Marketing (ICPM)
Build hands on Inbound and Outbound Product Management Skills in 20 weeks
Learn to Productize an Idea
International Certificate Program in Product Management & Marketing (ICPM) is an experiential learning program, delivered by world-class faculty and leading practitioners to help professionals acquire hands-on Product Management skills through productizing an idea. This rigorous 16 week program (Live - Online) therefore will help you move up and excel in a Product Management Role equipped with a Globally Accredited Certification.
Who is it for?
Ideal For
Project & Product Managers, Engineering Leaders (Development, QA), Business Analysts, User Experience (UX) Designers, Architects & Technologists, Product Owners, First time Product Managers, Product Marketing, Managers, Solution Managers, Pre/Post Sales, Tech Support.
Committed to PM Career Path
Program is ideal for professionals looking to make a career transition into Product Management, and acquire a strong customer focus.
Passion to Productize
Experiential nature of the program will benefit most for those who love solving customer problems with great products.
Why IPL’s ICPM?
Global Executives as Faculty
Dedicated 1:1 Mentoring
Individual Career Coaching
Program Highlights
Learning by Doing
Experiential pedagogy for skill building by solving real world challenges through Industry Challenges, Assignments and Product Labs.
Learn while you work
Interactive online program with four campus immersions gives the flexibility to attend from any city in the world - right from your desk.
Curated Curriculum
Over 25 courses including Customer Insighting, Value Proposition Design, Product Roadmapping, Go to Market & Launch, along with Harvard and Ivy League case studies.
Program Outcomes
Develop portfolio of demonstrable assets to showcase Product Management Skills.
Globally Recognized Certified Product Manager from AIPMM, USA.
Use the sandbox idea incubator to learn productizing your favourite idea to produce business plan pitch.
“I was looking for a program which offered hands-on experience, complete implementation and backed-up theory. I neither had the time or patience to complete a 2-year MBA program. The ICPM program really met the checklist for my needs. After completing the program, I can still say that all of the above stand true for the program.”
Curriculum
ICPM is for professionals who are passionate about building actionable management skillsets that propel their career in the product industry.
Courses
Our courses are hand-picked by industry experts for relevance and applicability in day-to-day scenarios. The courses keep academic discussions to a minimum, and focus more on practical applications and solving real world scenario problems.
● Design thinking
● Product Thinking:
● Business Design
● Business Model Canvas
● Value Proposition Design
● User Interface Design
● Interaction Design
● Visual Design
● Branding
● Design Pattern
● Product Thinking & Dual Track Agile
● Release Planning
● Agile Methodologies
● Product Roadmap
● Agile Practicum
● Buyer Persona: Compelling Value
● Positioning Statement, Launch & Marketing Plan
● Sales Cycle and Sales Enablement
● Marketing Metrics & Tools
● Segmentation and Target Market Sizing
Know more about the course...
Product Labs
Product Labs is your sandbox to practice what you learn in the classes, and build a real world product business. On the first day of Product Labs you are encouraged to bring your own idea to the class, and build a team work on the idea. Our team of mentors will guide you through the process as you start with an idea and take it all the way to market. While Product Labs is an optional module we highly recommend you take it if you dont have aspirations to become an Entrepeneur!
Admissions
How to Get Admitted to the ICPM Program?
Eligibility
Please read the eligibility criteria below carefully before applying. These eligibility criteria are followed strictly. If you do not meet the criteria but feel you have a special case, it will be reviewed by the admissions council.
A Bachelor's Degree with minimum 50%
Proficiency in English
3+ years of work experience
Admission Process
Admissions are done via the 3-step process outlined below. Please follow step 1 below to start the process. ICPM cohorts typically get filled several months before the program starts, so we urge you to start the process early. If you need any help during the process, contact us.
Application Form
Please fill in the application form. Your submitted form will be reviewed by our admissions team. If you are eligible they will contact you and inform you of next steps.
Online Test
Once application is approved, the admissions team will send the link for online test. It takes about 30 minutes and assesses one's aptitude for design thinking, customer empathy, and creativity. No prior preparation is required.
Personal Interview
Once you clear the online test, there will be a personal interview with faculty either on campus or online.
Application Form
Please fill in the application form. Your submitted form will be reviewed by our admissions team. If you are eligible they will contact you and inform you of next steps.
Online Test
Once application is approved, the admissions team will send the link for online test. It takes about 30 minutes and assesses one's aptitude for design thinking, customer empathy, and creativity. No prior preparation is required.
Personal Interview
Once you clear the online test, there will be a personal interview with faculty either on campus or online.
Investments
Continuous Learning
3 hours of live classes over the weekends. Full week face-to-face campus immersion with faculty and mentors throughout the course with additional offline resources like video lectures, simulations, Harvard Case Studies and best practices presentations. These are made available through the learning management system for continuous learning and peer discussions.
Fees
● Tuition Fee - INR 2,10,000 + Taxes.
Admission fee - INR 50,000 + Taxes
● Inclusive of Reference Materials
Loans
Pre-approved bank loans from various banks for the program.
Corporate Sponsorship
Institute of Product Leadership has long standing relationship with many corporates, and our programs are recognised by most L&D, and HR departments. If you wish to take corporate sponsorship from your company, we can help in facilitating the process. Please get in touch with our admissions team in the contact us page.