International Certificate Program in Product Management & Marketing (ICPM)

Build hands on Inbound and Outbound Product Management Skills in 16 weeks

Learn to Productize an Idea

International Certificate Program in Product Management & Marketing (ICPM) is an experiential learning program, delivered by world-class faculty and leading practitioners to help professionals acquire hands-on Product Management skills through productizing an idea. This rigorous 16 week program (Live - Online) therefore will help you move up and excel in a Product Management Role equipped with a Globally Accredited Certification.

Who is it for?

Committed to PM Career Path

Program is ideal for professionals looking to make a career transition into Product Management, and acquire a strong customer focus.

Passion to Productize

Experiential nature of the program will benefit most for those who love solving customer problems with great products.

Ideal For

Project & Product Managers, Engineering Leaders (Dev/BA/QA/UX), Architects & Technologists, Product Owners, First time Product Managers, Product Marketing, Managers, Solution Managers, Pre/Post Sales, Tech Support.

Why IPL’s ICPM?

Global Executives as Faculty

Dedicated 1:1 Mentoring

Individual Career Coaching

Program Highlights

Learning by Doing

Experiential pedagogy for skill building by solving real world challenges through Product Labs.

Flexibility to Attend

Interactive Online program with three campus immersions give the flexibility to attend from any city in the world.

Curated Curriculum

Over 25 courses including Customer Insighting, Value Proposition Design, Product Roadmapping, Go to Market & Launch, along with Harvard and Ivy League case studies.

Program Outcomes

Develop portfolio of demonstrable assets to showcase Product Management Skills.

Globally Recognized Certified Product Manager from AIPMM, USA.

Use the sandbox idea incubator to learn productizing your favourite idea to produce business plan pitch.

“I was looking for a program which offered hands-on experience, complete implementation and backed-up theory. I neither had the time or patience to complete a 2-year MBA program. The ICPM program really met the checklist for my needs. After completing the program, I can still say that all of the above stand true for the program.”

Sima Umathay - ICPM Class of Fall 2013
Sr. Program Manager/Program Manager, Cisco to Product & Program Management, Flipkart

Curriculum

ICPM is for professionals who are passionate about building actionable management skillsets that propel their career in the product industry.

Courses

Our courses are hand-picked by industry experts for relevance and applicability in day-to-day scenarios. The courses keep academic discussions to a minimum, and focus more on practical applications and solving real world scenario problems.

● The art of Presentations for Product Leaders,
● Organizational Leadership Skills for Product Leaders
● Influencing & Managing Stakeholders
● Career Path Planning.

● Customer / User Personas & Scenarios
● Basic UX Design
●Agile Product Management
● Advanced UX Design
● Requirements prioritization
● Product Roadmaps.

● Customer insights & Value Proposition Design
● Market Research and Competitive Analysis
● Online Customer Research and Web Analytics
● Target Market & Segmentation.
● Strategic Pricing and Monetization Models.

● Productizing Frameworks & Lean Business Model Canvas
● Design Thinking.

● Financial Planning and Analysis
● Pricing and Monetization Models
● Product Portfolio Management.

● Go to Market Strategy
● Digital Marketing
● Sales Enablement.

Know more about the course...

Product Labs

Product Labs is your sandbox to practise what you learn in the classes, and build a real world product business. On the first day of Product Labs you are encouraged to bring your own idea to the class, and build a team work on the idea. Our team of mentors will guide you through the process as you start with an idea and take it all the way to market.

Admissions

How to Get Admitted to the ICPM Program?

Eligibility

Please read the eligibility criteria below carefully before applying. These eligibility criteria are followed strictly. If you do not meet the criteria but feel you have a special case, it will be reviewed by the admissions council.

A Bachelor's Degree with minimum 50%
Proficiency in English
3+ years of work experience

Admission Process

Admissions are done via the 3-step process outlined below. Please follow step 1 below to start the process. ICPM cohorts typically get filled several months before the program starts, so we urge you to start the process early. If you need any help during the process, contact us.

Application Form

Please fill in the application form. Your submitted form will be reviewed by our admissions team. If you are eligible they will contact you and inform you of next steps.

Online Test

If your application is found to meet the eligibility criteria, the admissions team will send you the details to take an online test. The test is designed to assess your aptitude for design thinking, customer empathy, and creativity. It should take no more than 30 minutes to finish, and no prior preparation is required.

Personal Interview

If you pass the online test, you will be invited for a personal interview with admissions council. The interview is conducted at our campus, and is a formal process.

Application Form

Please fill in the application form. Your submitted form will be reviewed by our admissions team. If you are eligible they will contact you and inform you of next steps.

Online Test

If your application is found to meet the eligibility criteria, the admissions team will send you the details to take an online test. The test is designed to assess your aptitude for design thinking, customer empathy, and creativity. It should take no more than 30 minutes to finish, and no prior preparation is required.

Personal Interview

If you pass the online test, you will be invited for a personal interview with admissions council. The interview is conducted at our campus, and is a formal process.

Investments

Continuous Learning

3 hours of live classes over the weekends. Full week face-to-face campus immersion with faculty and mentors throughout the course with additional offline resources like video lectures, simulations, Harvard Case Studies and best practices presentations. These are made available through the learning management system for continuous learning and peer discussions.

Fees

● Tuition Fee - INR 2,10,000 + Tax
● Inclusive of Reference Materials

Loans

Program is government approved and hence pre-approved bank loans are available from various banks.

Corporate Sponsorship

Institute of Product Leadership has long standing relationship with many corporates, and our programs are recognised by most L&D, and HR departments. If you wish to take corporate sponsorship from your company, we can help in facilitating the process. Please get in touch with our admissions team in the contact us page.

Build hands on Inbound and Outbound Product Management Skills in 16 weeks

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