5 Easy Steps of Product Positioning Process.

Effective product positioning is a key to success and even more when you are marketing a new product.Here are five simple steps to help you streamline the product positioning strategy of your company/product:

1. Know your target audience well

You should know about your audience, but if you don’t know what they need to hear, you would be squandering your time and would be barking up the wrong tree with your right message. Knowing your target audience involves knowing the specific needs of the audience as well.

2. Identify the product features

It is very important for the marketers that they themselves are aware of the features and benefits of the products. It is well said that you really can’t sell something unless and until you yourself are convinced of it. A marketer selling a smart phone should himself also use the same smart phone handset for the customers to believe him.

3. Unique selling Propositions

Every product should have USPs; at least some features which are unique and different from those previously launched products in the market. The organizations must create USPs of their brands and effectively communicate the same to the target audience.

4. Never make a mistake of underestimating your competitor

A marketer must be knowledge about his competitor’s offerings. You need to convince the consumer how your product is better than the competitors. The marketers must always strive hard to have an edge over their competitors. A good example of this type of product positioning is the comparison pages found on many SaaS websites

5. Promote the benefits:

A marketer must be knowledge about his competitor’s offerings. You need to convince the consumer how your product is better than the competitors. The marketers must always strive hard to have an edge over their competitors.

6. Maintaining brand positioning:

For an effective positioning it is essential for the marketers to continue to live up to the expectations of the end – users.

Never compromise on quality of the product. Don’t drastically reduce the price of your products.

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