Your new product is getting launched shortly. Maybe it’s exponentially better — more advanced, faster, providing more value — than anything else on the market.
“Product launches are tricky because, unlike other marketing efforts, you really only have one chance to get it right," said Daniel Waldman, president of PR and marketing firm Evolve Communications. "There's not a lot of room for testing and refining tactics. Launches need to pack a punch.”
In all of these scenarios you will face a similar question: how do you tell the world — whether they’re existing customers or new faces — about your great new product and build momentum for a long product life cycle? In many cases – especially start-up technology firms, success of your product launch could make or break your company. And there are a lot of functional roles involved in a product launch.