What is Product Marketing?
product marketing lies at the intersection between product, sales and marketing.
Product Marketing is the process of bringing a product to market and overseeing its overall success. Product Marketers are focused on understanding and marketing to both prospects and customers. They drive demand and usage of the product, which often includes writing, positioning and messaging.
The Product Marketing process doesn’t end at the pre-launch and launch stages, and is a continuous effort to promote and shape the product to meet the customers’ needs across all stages of its lifecycle.
Typical Day for a Product Marketing Manager
PMMs have to routinely carry out the following functions on a day-to-day basis:
- ● Communicating product changes to customers and clients.
- ● Balancing the team’s vision for the product and the needs of the customer.
- ● Pricing strategy and product positioning strategy for the product.
- ● Conducting customer interviews to get insights.
