"Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go."
product marketing lies at the intersection between product, sales and marketing.
Product Marketing is the process of bringing a product to market and overseeing its overall success. Product Marketers are focused on understanding and marketing to both prospects and customers. They drive demand and usage of the product, which often includes writing, positioning and messaging.
The Product Marketing process doesn’t end at the pre-launch and launch stages, and is a continuous effort to promote and shape the product to meet the customers’ needs across all stages of its lifecycle.
Typical Day for a Product Marketing Manager
PMMs have to routinely carry out the following functions on a day-to-day basis:
Divergent Empathy for contradicting cultures is the key to growing global products in India. Product marketing is key and you can know more with our series of free IPL webinars every Tuesday.
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Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.