What is Product Marketing?
Product marketing lies at the intersection between product development, sales, and marketing. As we mentioned, it is the process of introducing a product to the market and overseeing its overall success.
Product marketers understand the demands of their prospects and customers and position the product accordingly.
Now, we need to understand very clearly that a product marketing manager is a separate role compared to a product manager. While the latter is responsible for defining a product’s functions, the former mainly focuses on customers.
The product marketing process doesn’t end at the pre-launch and launch stages. It is a continuous effort to promote and shape the product to meet the customers’ needs across all stages of its lifecycle.
A product management certification program includes product marketing in the curriculum. However, specialized courses are also available for product marketing managers.
