University of Houston - Bauer College of Business

INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT

Gary

Product Marketing + Agile + UX Design + Data Driven Products.
Become a Full-Stack Product Manager

Cohorts from

Intel
BCG

5 months | 5 Courses

Assignments & Industry Projects

Weekly Faculty Sessions

Recommended 6-8 hrs/ week

August 07, 2022

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Coaches

Program Overview

Key Highlights

hands on learning

150+ Hours of Learning

frameworks

15+ Case Studies and Assignments

build your idea

Profile building sessions from L&D leaders

Communication

Mock Interviews with Product Experts

Practitioners

Personalized Mentorship from Product Experts

International Certificate

Certification from the University of Houston

PLACEMENT ASSISTANCE

Exclusive career management cell

Team Building

Monthly Lab Sessions

Conflict resolution

Access to study material post course.

workshop

Faculty Led Weekly Live Sessions & 5 Skillathons

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."
Lokesh-Tripathi_Quote
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 1 in U.S. on the Top 50 Best Undergrad Programs for Entrepreneurs in 2021. (Top 10 since 2007; No. 1 in 2008, 2010, 2011, 2020 and 2021)

Course audited and approved by the Bauer College.

One Program, Ten Outcomes

#1Customer Insights
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Develop strong customer insights & identify customer needs, wants & desires using Design Thinking & Market Research frameworks.
#2Manage Digital Products
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Manage, launch & Monetize Digital & SaaS Products with strong metrics driven lifecycle management from acquisition to retention.
#3UX & Prototyping
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Ability to build a visual prototype to communicate product features & ideas internally and externally with customers
#4Agile Roadmapping
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Ability to prioritize requirements to executable release, guide product development lifecycle through Agile and build market validated roadmaps.
#5Master Metrics that Matter
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Understand the various metrics in customer acquisition, retention, revenue. Define relevant north star metric for a product based on the product life-cycle
#6Prioritization
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Apply data driven prioritization techniques to maintain stakeholder alignment via product backlogs and enhance customer focused value creation
#7Growth Techniques
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Learn growth techniques for customer acquisition by developing a digital marketing plan leveraging social media tools & techniques
#8GoToMarket
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Define & Execute GTM strategy by defining personas, positioning, marketing campaigns and sales channels.
#9Lean Development
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Learn the practice of experimentation, hypothesis-driven development, data & metrics informed decision making in building B2B & B2C products & services
#10Product Analytics
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Master Product Analytics to track and measure user behavior, product health and usage issues to make informed decisions in continuous product improvements
Previous
Next

Its very simple - those with actionable skills will get promoted faster. End to End Understanding of the business context, customer context and innovation context is key for decision making senior roles.
Amit-S-Phadnis
Amit Phadnis
Chief Digital Officer, GE Healthcare

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Core Courses

Course 1: MGMT 401
Product Management Foundations

■ Role of a Product Manager
■ PM Career paths
■ Hard & Soft skill for product Manager
■ Product Mindset and the Product Life Cycle
■ Productizing process

■ Creating value for customers
■ Elements of value
■ Understanding customer problem with empathy
■ Mapping personas by understanding customer pain points

■ Performing Market Research
■ Market Research Techniques

■ Building blocks for business model
■ Business model patterns
■ Customer centric – Business Model Design

■ Jobs to be done(JTBD) framework
■ Customer pains and gains
■ Understanding problem & solution
■ Achieving fit between value proposition & customer profile
■ Embedding value proposition into business models

■ Defining MVP
■ Building MVP
■ Purpose & Benefits of MVP
■ Problem solution fit
■ Product market fit
■ Business model fit

Course 2: DSN 402
Product Design

■ What is design thinking
■ Design thinking for Product managers
■ Design thinking approach
■ Key tenets of design thinking

■ What is a wireframe
■ What is the difference between wireframe and a prototype
■ Low fidelity and high fidelity wireframes
■ Paper prototyping
■ Digital prototyping

■ How to build a better understanding of user with designers
■ How to negotiate timelines with designers
■ How to motivate & engage designers
■ How to critique & give feedback on design

■ Frameworks for designing AI products
■ Framework for designing immersive technology products

■ Presenting ideas and concepts at all stages of the prototype
■ Adapting presentation for different types of audiences
■ Telling stories which your audience wants
■ Using imagery and visualization to communicate your ideas
■ Using storyboards to communicate your ideas effectively

Course 3: APM 401
Agile Product Management

■ Digital B2C & SaaS B2B Products
■ Developing an Agile Mindset
■ How will AGILE help you deliver more successful products
■ Economic benefits of Agile
■ Understand the purpose of a workflow management tool
■ How to utilize it as a product manager

■ Components of product development strategy
■ Agile cyclical iteration workflow
■ Feature driven development

■ Types of product roadmaps
■ Building a product roadmap
■ Planning sprints
■ Working with agile team members

■ Prioritisation framework
■ Defining objectives and key results
■ Goal oriented prioritisation
■ Product backlog prioritisation

■ Using various frameworks like Scrum, Kanban, scaled agile framework (safe)

Course 4: PM 401
Go-to-Market

■ Marketing plan
■ Market sizing
■ Segmentation & Targeting

■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with marketing team to develop a marketing messaging

■ Channel acquisition strategy
■ Channel Partner strategy

■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth

■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing

Course 5: DPM 401
Data Driven Products

■ Understanding Hypothesis driven product development
■ Using hypothesis driven development
■ How to establish strategic goals
■ Key metrics involved
■ Linking the key metrics with your strategic goals
■ Choosing efforts which make the most impact
■ What is Product Analytics
■ Product Analytics importance
■ Product Analytics stakeholders
■ Product Analytics for Product Managers
■ Using Product Analytics platform
■ Aligning product metrics to the goals
■ Identifying the key metrics
■ Identifying the Northstar Metric
■ GAME framework
■ Why SaaS businesses are opting to be product-led
■ The Two Main Benefits of Product-Led Growth
■ The Three Elements You Need To Master Product-Led Growth
■ Minimizing Friction
■ Driving Demand
■ Sales and Marketing

Elective Courses (Optional)

STG401F - Product & Digital Strategy

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

■ Technology and platform strategy
■ Digital Transformation Models

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

FIN401F - Financial Acumen

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

LEN401F - Lean Entrepreneurship

■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling

■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery

■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs

LDR401F - Communicating for Impact

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

■ Leveraging Voice & Body Language
■ Networking Within & Outside

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

LDR402F - Leading with Influence

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

PAM401F - Product Analytics and Metrics

■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes

■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data

■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases

■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics

■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics

■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Assignments
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Certificate
University of Houston Course Certificate
0

Average Days to complete each course

Preparing you for Global Certifications

Certification

Elective Courses (Optional)

STG401F - Product & Digital Strategy

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

■ Technology and platform strategy
■ Digital Transformation Models

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

PAM401F - Product Analytics and Metrics

■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes

■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data

■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases

■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics

■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics

■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring

LDR401F - Communicating for Impact

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

■ Leveraging Voice & Body Language
■ Networking Within & Outside

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

FIN401F - Financial Acumen

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

LDR402F - Leading with Influence

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

LEN401F - Lean Entrepreneurship

■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling

■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery

■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Greg Cohen
Greg Cohen
Founder,
Agile Excellence LLC
Saibal Datta
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
Subodh Kar
Subodh Kar
Associate General Manager, Schneider Electric
Muthuraj Thangavel_1
Muthuraj Thangavel
Senior Product Manager,
Google
SHRIRAJ-NAGARHALLI
Shriraj Nagarhalli
Client Engagement Director,
Wipro
Merlyn Jyothi_1
Merlyn Jyothi
Principal Product Manager,
Oracle
Anina-Lambrechts
Anina Lambrechts
Designer & Founder,
Ten Slash One
Ayush-Jain-180x180
Ayush Jain
Senior Product Manager,
Games24x7
Sathyanarayana-G
Sathyanarayana
AVP - Growth and Marketing
Xoxoday

Industry Projects and Assignments

Learn through real-life projects and cross industry assignments

Industry-Projects

The Product Management Certification Advantage

Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship

Globally Recognized Certification Program
Globally Recognized Certification Program
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Get Certified in Product Management by Bauer College of Business, University of Houston, USA.
Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
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Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.
Focussed on Career Transition
Focussed on Career Transition
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More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Learning by Doing
Learning by Doing
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Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

salary hike

55%

Average Salary Hike

Corporate Partners

100+

Corporate Partners

CAREER TRANSITION

50+

Career Transitions

HIGH SALARY

65L

Highest Salary

Career Impact

Corporate Partners

100+

Corporate
Partners

salary hike

55%

Avg Salary
Hike

HIGH SALARY

65L

Highest
Salary

CAREER TRANSITION

50+

Career
Transitions

Our Students work at

Adobe
IBM
Nokia
Philips

Features / Benefits

Upfront Payment

$ 1699

(Includes US $450 admissions fees)
  • With a milestone based learning unlock the course today!
Filling Fast

No Cost EMI Plan

Below EMI Plan is available for the Program Fee: INR 120000+GST
Full Fee with GST
Tenure (months)
EMI
INR 1,41,600
12
INR 11,800
Note: INR 16,048 (1st Month EMI + Processing fee) as a Down Payment has to be paid before the program begins.

Our Students work at

Features / Benefits

Upfront Payment

₹109000 99000
+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

30000
(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo
  • Start learning today! with a Pay as you go model

Upfront Payment

$ 1699
(Includes US $450 admissions fees)
  • With a milestone based learning unlock the course today!
Filling Fast

No Cost EMI Plan

Below EMI Plan is available for the Program Fee: INR 120000+GST
Full Fee with GST
Tenure (months)
EMI
INR 1,41,600
12
INR 11,800
Note: INR 16,048 (1st Month EMI + Processing fee) as a Down Payment has to be paid before the program begins.
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