Assignments & Industry Projects
Recommended 6-8 hrs/ week
Next Cohort Starts
With Skill Coaches
Key Highlights
Top Skills You Will Learn
In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.
Who Is This Product Management Course Online for?
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Job Opportunities
By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers
Minimum Eligibility
The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.
Tools Covered
Product Management Certification Program
Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)
Course audited and approved by the Bauer College.
Product Management Certification Program
Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 1 in U.S. on the Top 50 Best Undergrad Programs for Entrepreneurs in 2021. (Top 10 since 2007; No. 1 in 2008, 2010, 2011, 2020 and 2021)
Course audited and approved by the Bauer College.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Core Courses
Course 1: MGMT 401
Product Management Foundations
■ Creating value for customers
■ Elements of value
■ Understanding customer problem with empathy
■ Mapping personas by understanding customer pain points
■ Performing Market Research
■ Market Research Techniques
■ Building blocks for business model
■ Business model patterns
■ Customer centric – Business Model Design
■ Jobs to be done(JTBD) framework
■ Customer pains and gains
■ Understanding problem & solution
■ Achieving fit between value proposition & customer profile
■ Embedding value proposition into business models
Course 2: DSN 402
Product Design
■ What is design thinking
■ Design thinking for Product managers
■ Design thinking approach
■ Key tenets of design thinking
■ What is a wireframe
■ What is the difference between wireframe and a prototype
■ Low fidelity and high fidelity wireframes
■ Paper prototyping
■ Digital prototyping
■ How to build a better understanding of user with designers
■ How to negotiate timelines with designers
■ How to motivate & engage designers
■ How to critique & give feedback on design
■ Presenting ideas and concepts at all stages of the prototype
■ Adapting presentation for different types of audiences
■ Telling stories which your audience wants
■ Using imagery and visualization to communicate your ideas
■ Using storyboards to communicate your ideas effectively
Course 3: APM 401
Agile Product Management
■ Components of product development strategy
■ Agile cyclical iteration workflow
■ Feature driven development
■ Types of product roadmaps
■ Building a product roadmap
■ Planning sprints
■ Working with agile team members
■ Prioritisation framework
■ Defining objectives and key results
■ Goal oriented prioritisation
■ Product backlog prioritisation
■ Using various frameworks like Scrum, Kanban, scaled agile framework (safe)
Course 4: PM 401
Go-to-Market
■ Marketing plan
■ Market sizing
■ Segmentation & Targeting
■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with marketing team to develop a marketing messaging
■ Channel acquisition strategy
■ Channel Partner strategy
■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth
■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing
Course 5: DPM 401
Data Driven Products
Elective Courses (Optional)
STG401F - Product & Digital Strategy
■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas
■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning
■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis
■ Technology and platform strategy
■ Digital Transformation Models
■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling
FIN401F - Financial Acumen
■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback
■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling
■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios
LEN401F - Lean Entrepreneurship
■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling
■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery
■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs
LDR401F - Communicating for Impact
■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations
■ Leveraging Voice & Body Language
■ Networking Within & Outside
■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications
DAT401F - Data Informed Decision Making
■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models
■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools
LDR402F - Leading with Influence
■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation
■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation
■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment
PAM401F - Product Analytics and Metrics
■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes
■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data
■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases
■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics
■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics
■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring
Typical Learning Path for each course
Average Days to complete each course
Preparing you for Global Certifications
Elective Courses (Optional)
STG401F - Product & Digital Strategy
■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas
■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning
■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis
■ Technology and platform strategy
■ Digital Transformation Models
■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling
PAM401F - Product Analytics and Metrics
■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes
■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data
■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases
■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics
■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics
■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring
LDR401F - Communicating for Impact
■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations
■ Leveraging Voice & Body Language
■ Networking Within & Outside
■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications
DAT401F - Data Informed Decision Making
■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models
■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools
FIN401F - Financial Acumen
■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback
■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling
■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios
LDR402F - Leading with Influence
■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation
■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation
■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment
LEN401F - Lean Entrepreneurship
■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling
■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery
■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs
Instructors & Mentors
Learn from India’s leading Product Practitioners.
Industry Projects and Assignments
Learn through real-life projects and cross industry assignments
The Product Management Certification Advantage
Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship
Rigorous syllabus focused on skill building & implementation through projects & presentations because MCQs are not the best way to judge skillsets.
Career Impact
Average Salary Hike
Corporate Partners
Career Transitions
Highest Salary
Career Impact
Corporate
Partners
Avg Salary
Hike
Highest
Salary
Career
Transitions
Our Students work at
Upfront Payment
Full Fee with GST | Tenure (months) | EMI |
---|---|---|
INR 1,41,600 | 12 | INR 11,800 |
Our Students work at
Upfront Payment
0% EMI
Upfront Payment
Full Fee with GST | Tenure (months) | EMI |
---|---|---|
INR 1,41,600 | 12 | INR 11,800 |
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