INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

■ Emerging Market Models B2B, B2C, Marketplace
■ Competitor Analysis
■ Product Portfolio Analysis (GE Mckinsey, BCG, 3 Horizon)
■ Long Term Roadmapping
■ Buy/Build/Partnership
■ Intellectual Property

■ Lean Startup
■ Lean, Customer Development
■ Business Modelling
■ Financial Viability

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,…

■ Positioning 
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management