INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

Digital Product Management + Product Marketing + Agile + UX Design.
Become a Full-Stack Product Manager

Cohorts from

Program Overview

Key Highlights

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."

Lokesh Tripathi

Sr. Group Product Manager, Intuit

150+ Hours of Learning

Certification from the University of Houston

15+ Case Studies and Assignments

Exclusive career management cell

Personalized Mentorship from Product Experts

Faculty Led Weekly Live Sessions & 5 Skillathons

5+ Lab Sessions

Profile building sessions from L&D leaders

Mock Interviews with Product Experts

Access to study material post course.

Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders

Lokesh Tripathi

Sr. Group Product Manager, Intuit

Top Skills You Will Learn

User Research, Prototyping, UI/Ux Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Program for?

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space and an undergraduate degree.

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 3 years of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Course audited and approved by the Bauer College.

One Program, Ten Outcomes

Develop strong customer insights & identify customer needs, wants & desires using Design Thinking & Market Research frameworks.

Manage, launch & Monetize Digital & SaaS Products with strong metrics driven lifecycle management from acquisition to retention.

Ability to build a visual prototype to communicate product features & ideas internally and externally with customers

Ability to prioritize requirements to executable release, guide product development lifecycle through Agile and build market validated roadmaps.

Understand the various metrics in customer acquisition, retention, revenue. Define relevant north star metric for a product based on the product life-cycle

Apply data driven prioritization techniques to maintain stakeholder alignment via product backlogs and enhance customer focused value creation

Learn growth techniques for customer acquisition by developing a digital marketing plan leveraging social media tools & techniques

Define & Execute GTM strategy by defining personas, positioning, marketing campaigns and sales channels.

Learn the practice of experimentation, hypothesis-driven development, data & metrics informed decision making in building B2B & B2C products & services

Master Product Analytics to track and measure user behavior, product health and usage issues to make informed decisions in continuous product improvements

Its very simple - those with actionable skills will get promoted faster. End to End Understanding of the business context, customer context and innovation context is key for decision making senior roles.

Amit Phadnis

Chief Digital Officer, GE Healthcare

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Core Courses

MGMT 401 Product Management Fundamentals

Market Research Process

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

Minimum Viable Product (MVP)

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

Product Planning

■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization

Productizing Process Management

■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization

APM 401 Agile Product Management

Agile Metrics and Tools

■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)

SCRUM Framework

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,

Product Thinking and Dual track agile

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

Product Road-Mapping and Prioritizing

■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams

PM 401 Product & Digital Marketing

Go To Market & Sales Enablement

■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

Product Marketing Metrics & Tools

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

DPM 401 Digital Product Management

Digital & SaaS Product Management

■ Digital B2C & SaaS B2B Products
■ Product Analytics Metrics that Matter
■ AARRR Framework
■ Growth Loops
■ Hypothesis testing with A/B
■ A/A testing
■ Prioritization using RICE
■ Data-driven roadmap
■ Dynamic bundles & offerings
Revenue & Pricing Models – Subscription, Freemium, Broker

DESI 402 UX & UI Design

Design Process

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

Design Thinking

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

Rapid & Hi-Fidelity Prototype

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing

Elective Courses (Optional)

STG401F - Product & Digital Strategy

Strategic Frameworks & Digital Transformation Models

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

Competitive Advantage & Opportunity Analysis

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

Product Strategy and Portfolio Management

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

Developing a Digital Business Strategy

■ Technology and platform strategy
■ Digital Transformation Models

Vision Roadmapping, KPIs & Metrics

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

FIN401F - Financial Acumen

Business Finance

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

Financial Planning and Control

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

Product Finance

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

LDR401F - Communicating for Impact

Art of Storytelling

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

Executive Presence

■ Leveraging Voice & Body Language
■ Networking Within & Outside

Advanced Communication Skills

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

Business Analytics for decision makers

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

Data Visualization

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

LDR402F - Leading with Influence

Leading Self

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

Leading Teams

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

Leading Change

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

Typical Learning Path for each course

Weekly Faculty Sessions

Plus Curated Video Lessons

Assignments

Self & Group Submissions

Capstone Project

Live Presentations with Jury

Certificate

University of Houston Course Certificate

Preparing you for Global Certifications

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Sai Satish Vedam

Director of Product Management,
Oracle

Aslam Hirani

Founder & CEO,
UASSESS

Saran Chatterjee

CEO,
Housejoy

Anuj Rathi

VP Product, Revenue and Growth,
Swiggy

Greg Cohen

Founder,
Agile Excellence LLC

Saibal Datta

Founder & Chief Designer - UX/UI,
GDD - a product design studio

Satyajit Thakur

Sr Chief Designer,
Samsung Electronics

Industry Projects and Assignments

Learn through real-life projects and cross industry assignments

The Product Management Certification Advantage

Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship

Get Certified in Product Management by Bauer College of Business, University of Houston, USA.

Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.

More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.

Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Globally Recognized Certification Program

Get Certified in Product Management by Bauer College of Business, University of Houston, USA.

Assurance of Skills v/s Knowledge

Rigorous syllabus focused on skill building & implementation through projects & presentations because MCQs are not the best way to judge skillsets.

Focussed on Career Transition

More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.

Learning by Doing

Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

ICPM is an excellent platform for continuous learning on product management and marketing.

Rohit MalhotraClass of 2013

I understood that I may or may not swim through in this ocean of knowledge, but I am glad to have swam through. Thanks to IPL

Rajesh DhingraClass of 2013

Great Insight on Product Leadership. Nicely chosen content to cover important Topics.

Mamta SharmaClass of 2016

ICPM is a great launchpad for mid career professionals who need to brush up on the product management topics and get some great hands on.It has certainly increased my confidence and ofcourse increased my knowledge and network

Prashanth TavalamClass of 2019B

This course has so far helped me understand the fundamentals of product management with excellent clarity in the tools used and the approach is taken. Skill mentors are very helpful and so are the program managers. Response to any query is very prompt and helpful.

Rosemary BhoktaClass of 2020

ICPM-Flex is a well-designed program with the flexibility to complete your learning and apply it in assignments. We have lab sessions with live sessions where the students present their idea to the mentors. This program provides you with overall grooming and education to transition into an effective product leader!

Sangeeta KatariaClass of 2020

Design thinking and Customer Empathy have helped me think beyond the technical aspects in my current role and enhance my leadership skills. Great job by all the trainers and mentors!

Rahul JamdadeClass of 2020

Career Impact

ICPM is an excellent platform for continuous learning on product management and marketing.

Rohit MalhotraClass of 2013

I understood that I may or may not swim through in this ocean of knowledge, but I am glad to have swam through. Thanks to IPL

Rajesh DhingraClass of 2013

Great Insight on Product Leadership. Nicely chosen content to cover important Topics.

Mamta SharmaClass of 2016

Prashanth TavalamClass of 2019B

Our Students work at

Features / Benefits

Upfront Payment

$ 1499

(Includes US $450 admissions fees)

With a milestone based learning unlock the course today!

Upfront Payment

₹109000 ₹ 99000

+ GST (Includes ₹30,000 Admission Fee)

With a milestone based learning unlock the course today!

0% EMI

₹ 30000

(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo

Start learning today! with a Pay as you go model

Our Students work at

Features / Benefits

Upfront Payment

₹109000 ₹ 99000

+ GST (Includes ₹30,000 Admission Fee)

With a milestone based learning unlock the course today!

0% EMI

₹ 30000

(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo

Start learning today! with a Pay as you go model

Upfront Payment

$ 1499

(Includes US $450 admissions fees)

With a milestone based learning unlock the course today!

INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

Digital Product Management + Product Marketing + Agile + UX Design.Become a Full-Stack Product Manager

Cohorts from

5 months | 5 Courses

Weekly Faculty Sessions

Unlimited 1:1 Coaching

Program Overview

150+ Hours of Learning

15+ Case Studies and Assignments

Profile building sessions from L&D leaders

Mock Interviews with Product Experts

Personalized Mentorship from Product Experts

Certification from the University of Houston

Exclusive career management cell

Monthly Lab Sessions

Access to study material post course.

Faculty Led Weekly Live Sessions & 5 Skillathons

150+ Hours of Learning​

Certification from the University of Houston

15+ Case Studies and Assignments

Exclusive career management cell

Personalized Mentorship from Product Experts

Faculty Led Weekly Live Sessions & 5 Skillathons

5+ Lab Sessions

Profile building sessions from L&D leaders

Mock Interviews with Product Experts

Access to study material post course.

Top Skills You Will Learn

Who Is This Program for?

Job Opportunities

Minimum Eligibility

One Program, Ten Outcomes

Weekly Faculty Sessions

Assignments

Capstone Project

Certificate

Globally Recognized Certification Program

Assurance of Skills v/s Knowledge

Focussed on Career Transition

Learning by Doing

55%

100+

50+

65L

100+

55%

65L

50+

Features / Benefits

Features / Benefits

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Still thinking? If this is right for you

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Copyright © 2021 Institute of Product Leadership

Digital Product Management + Product Marketing + Agile + UX Design.
Become a Full-Stack Product Manager

150+ Hours of Learning

Still thinking?
If this is right for you

Still thinking?
If this is right for you