Assignments & Industry Projects
Recommended 6-8 hrs/ week
Next Cohort Starts
With Skill Coaches
Key Highlights
Top Skills You Will Learn
In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.
Who Is This Product Management Course Online for?
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Job Opportunities
By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers
Minimum Eligibility
The applicant should have at least 3 years of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.
Tools Covered
Product Management Certification Program
Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.
Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)
Course audited and approved by the Bauer College.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Core Courses
MGMT 401 Product Management Fundamentals
■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy
■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot
■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization
■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization
APM 401 Agile Product Management
■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)
■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,
■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard
■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams
PM 401 Product & Digital Marketing
■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
DPM 401 Digital Product Management
■ Digital B2C & SaaS B2B Products
■ Product Analytics Metrics that Matter
■ AARRR Framework
■ Growth Loops
■ Hypothesis testing with A/B
■ A/A testing
■ Prioritization using RICE
■ Data-driven roadmap
■ Dynamic bundles & offerings
Revenue & Pricing Models – Subscription, Freemium, Broker
DESI 402 UX & UI Design
■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique
■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset
■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing
Elective Courses (Optional)
FIN 401 Financial Acumen
■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback
■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling
■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios
LN 401 Lean Entrepreneurship
■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling
■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery
■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs
Typical Learning Path for each course
Preparing you for Global Certifications
Instructors & Mentors
Learn from India’s leading Product Practitioners.
Industry Projects and Assignments
Learn through real-life projects and cross industry assignments
The Product Management Certification Advantage
Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship
Rigorous syllabus focused on skill building & implementation through projects & presentations because MCQs are not the best way to judge skillsets.
Career Impact
Average Salary Hike
Corporate Partners
Career Transitions
Highest Salary
Career Impact
Corporate Partners
Avg Salary Hike
Highest Salary
Career Transitions
Our Students work at
Upfront Payment
Upfront Payment
0% EMI
Our Students work at
Upfront Payment
0% EMI
Upfront Payment
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.