University of Houston - Bauer College of Business

INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT

Gary

Digital Product Management + Product Marketing + Agile + UX Design.
Become a Full-Stack Product Manager

Cohorts from

Intel
BCG

5 months | 5 Courses

Assignments & Industry Projects

Weekly Faculty Sessions

Recommended 6-8 hrs/ week

Next Cohort Starts

Unlimited 1:1 Coaching

With Skill Coaches

Program Overview

Key Highlights

hands on learning

150+ Hours of Learning

frameworks

15+ Case Studies and Assignments

build your idea

Profile building sessions from L&D leaders

Communication

Mock Interviews with Product Experts

Practitioners

Personalized Mentorship from Product Experts

International Certificate

Certification from the University of Houston

PLACEMENT ASSISTANCE

Exclusive career management cell

Team Building

Monthly Lab Sessions

Conflict resolution

Access to study material post course.

workshop

Faculty Led Weekly Live Sessions & 5 Skillathons

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."
Lokesh-Tripathi_Quote
Lokesh Tripathi
Sr. Group Product Manager, Intuit
Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders
Lokesh Tripathi
Sr. Group Product Manager, Intuit

Top Skills You Will Learn

In this online product management certification you will learn User Research, Prototyping, UI & UX Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Product Management Course Online for?

Project Managers, Program Managers, Q/A Managers,  Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

By signing up for this product management certification program you can work as Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles for this product management certification course.

Tools Covered

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Product Management Certification Program

Product management Certification issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

One Program, Ten Outcomes

#1Customer Insights
Read More
Develop strong customer insights & identify customer needs, wants & desires using Design Thinking & Market Research frameworks.
#2Manage Digital Products
Read More
Manage, launch & Monetize Digital & SaaS Products with strong metrics driven lifecycle management from acquisition to retention.
#3UX & Prototyping
Read More
Ability to build a visual prototype to communicate product features & ideas internally and externally with customers
#4Agile Roadmapping
Read More
Ability to prioritize requirements to executable release, guide product development lifecycle through Agile and build market validated roadmaps.
#5Master Metrics that Matter
Read More
Understand the various metrics in customer acquisition, retention, revenue. Define relevant north star metric for a product based on the product life-cycle
#6Prioritization
Read More
Apply data driven prioritization techniques to maintain stakeholder alignment via product backlogs and enhance customer focused value creation
#7Growth Techniques
Read More
Learn growth techniques for customer acquisition by developing a digital marketing plan leveraging social media tools & techniques
#8GoToMarket
Read More
Define & Execute GTM strategy by defining personas, positioning, marketing campaigns and sales channels.
#9Lean Development
Read More
Learn the practice of experimentation, hypothesis-driven development, data & metrics informed decision making in building B2B & B2C products & services
#10Product Analytics
Read More
Master Product Analytics to track and measure user behavior, product health and usage issues to make informed decisions in continuous product improvements
Previous
Next

Its very simple - those with actionable skills will get promoted faster. End to End Understanding of the business context, customer context and innovation context is key for decision making senior roles.
Amit-S-Phadnis
Amit Phadnis
Chief Digital Officer, GE Healthcare

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Core Courses

MGMT 401 Product Management Fundamentals

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization

■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization

APM 401 Agile Product Management

■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams

PM 401 Product & Digital Marketing

■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

DPM 401 Digital Product Management

■ Digital B2C & SaaS B2B Products
■ Product Analytics Metrics that Matter
■ AARRR Framework
■ Growth Loops
■ Hypothesis testing with A/B
■ A/A testing
■ Prioritization using RICE
■ Data-driven roadmap
■ Dynamic bundles & offerings
Revenue & Pricing Models – Subscription, Freemium, Broker

DESI 402 UX & UI Design

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing

Elective Courses (Optional)

STG401F - Product & Digital Strategy

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

■ Technology and platform strategy
■ Digital Transformation Models

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

FIN401F - Financial Acumen

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

Lean Entrepreneurship

■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling

■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery

■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs

LDR401F - Communicating for Impact

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

■ Leveraging Voice & Body Language
■ Networking Within & Outside

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

LDR402F - Leading with Influence

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

Product Analytics and Metrics

■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes

■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data

■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases

■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics

■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics

■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring

Typical Learning Path for each course

Weekly Faculty Sessions
Plus Curated Video Lessons
Assignments
Self & Group Submissions
Capstone Project
Live Presentations with Jury
Certificate
University of Houston Course Certificate
0

Average Days to complete each course

Preparing you for Global Certifications

Certification

Elective Courses (Optional)

STG401F - Product & Digital Strategy

■ Corporate Strategy, Business and Product strategy
■ Understanding of strategic frameworks
■ Opportunity analysis canvas

■ Understanding the competition and their emergent strategies
■ Competitor analysis using strategy map
■ Competitive positioning

■ Product portfolio expansion
■ Ansoff model of Product Market Growth
■ Models for Portfolio Analysis

■ Technology and platform strategy
■ Digital Transformation Models

■ Developing roadmaps, defining KPIs and metrics
■ Synthesizing and storytelling

FIN401F - Financial Acumen

■ Revenue Recognition & Cash Flow Basics
■ Building & P&L Management for Cloud / SaaS business
■ Net Present Value (NPV), Internal Rate of Return (IRR) Capital Rationing & Payback

■ Preparing a Financial Plan
■ Forecasting Future cash flows and Financial Modelling

■ Revenue Models & Pricing
■ Cost & Profitability Metrics and Ratios

LDR401F - Communicating for Impact

■ High Impact Communications
■ Presentation Structures like SMP, SIRF
■ Visual Presentations

■ Leveraging Voice & Body Language
■ Networking Within & Outside

■ Delivering Difficult News
■ Handling Tough Q&A
■ Cross Culture Communications

DAT401F - Data Informed Decision Making

■ Creating models for decision making
■ Cluster Analysis, Monte Carlo Models

■ The art and science of data visualization
■ Storytelling with Data
Future Trends & Tools

LDR402F - Leading with Influence

■ Persuasion and Influence, Executive Presence
■ Building a personal brand through Thought Leadership
■ Personalized Assessments on Influentiality Index (II), Conflict Mgmt & Negotiation

■ Leading People and Managing Globally Dispersed Teams
■ Negotiation, Influence Skills
■ Empowerment – Coaching, Training, Support and Motivation

■ Leading Disruptive Innovation & Change Management
■ Stakeholder Management & Creating Strategic Alignment

PAM401F - Product Analytics and Metrics

■ Product analytics definition
■ Differences between product and “classic” web analytics
■ Common questions and mistakes

■ Where, when, and how to collect data correctly
■ Data formatting and standards
■ Implications of incorrect data

■ Overview of the tools available
■ Gathering requirements and defining use cases
■ Evaluating tools for your use cases

■ Customer Acquisition Cost, Customer Lifetime Value, Churn Rate
■ Leading vs. lagging metrics
■ Benefits and drawbacks of core metrics
■ SaaS Metrics

■ How to understand users
■ Cohort creation and analysis
■ Sample user-based metrics used in product analytics

■ A selection of metrics for product analytics
■ Setting up reporting and fundamental data visualization principles
■ Setting up monitoring

LEN401F - Lean Entrepreneurship

■ Growth and Scaling Strategies
■ Financing and Profitability
■ Identifying Stakeholders and gathering support
■ Business case & Revenue Modeling

■ Ideation and Developing the opportunity
■ Customer Insighting, Problem Discovery

■ Testing business ideas
■ Hypothesis Design & Experimentation
■ Building MVPs

Instructors & Mentors

Learn from India’s leading Product Practitioners.

SaiSatishVedam
Sai Satish Vedam
Sr. Director of Product Management, Oracle
Aslam Hirani
Aslam Hirani
Founder & CEO,
UASSESS
Greg Cohen
Greg Cohen
Founder,
Agile Excellence LLC
Pinkesh Shah
Pinkesh Shah
Product Management & Design Leader, Exabeam
Saibal Datta
Saibal Datta
Founder & Chief Designer - UX/UI,
GDD - a product design studio
SATYAJIT THAKUR
Satyajit Thakur
Sr Chief Designer,
Samsung Electronics

Industry Projects and Assignments

Learn through real-life projects and cross industry assignments

Industry-Projects

The Product Management Certification Advantage

Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship

Globally Recognized Certification Program
Globally Recognized Certification Program
Read More
Get Certified in Product Management by Bauer College of Business, University of Houston, USA.
Assurance of Skills v/s Knowledge
Assurance of Skills v/s Knowledge
Read More
Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.
Focussed on Career Transition
Focussed on Career Transition
Read More
More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.
Learning by Doing
Learning by Doing
Read More
Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

salary hike

55%

Average Salary Hike

Corporate Partners

100+

Corporate Partners

CAREER TRANSITION

50+

Career Transitions

HIGH SALARY

65L

Highest Salary

Career Impact

Corporate Partners

100+

Corporate
Partners

salary hike

55%

Avg Salary
Hike

HIGH SALARY

65L

Highest
Salary

CAREER TRANSITION

50+

Career
Transitions

Our Students work at

Adobe
IBM
Nokia
Philips

Features / Benefits

Upfront Payment

$ 1699

(Includes US $450 admissions fees)
  • With a milestone based learning unlock the course today!

Upfront Payment

₹109000 99000

+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

30000
(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo
  • Start learning today! with a Pay as you go model

Our Students work at

Features / Benefits

Upfront Payment

₹109000 99000
+ GST (Includes ₹30,000 Admission Fee)
  • With a milestone based learning unlock the course today!

0% EMI

30000
(Admission Fee)
+ 10 Monthly Payments of ₹9862/mo
  • Start learning today! with a Pay as you go model

Upfront Payment

$ 1699
(Includes US $450 admissions fees)
  • With a milestone based learning unlock the course today!

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

Get exclusive news about upcoming programs and events.
Copyright © 2021 Institute of Product Leadership

Limited time-period scholarships available

X