INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLex

Learn Full Stack Product Management skills to land a
Product Manager job!

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Program Overview

Key Highlights

"Having hired from the Institute, I can say this with confidence that its the best place to access industry-ready product leaders. Highly recommended for anyone who wants to hire product leaders."

Lokesh Tripathi

Sr. Group Product Manager, Intuit

150+ Hours of Learning

Certification from the University of Houston

15+ Case Studies and Assignments

Exclusive career management cell

Personalized Mentorship from Product Experts

5+ Live Q&A Sessions & 5 Skillathons

5+ Lab Sessions

Profile building sessions from L&D leaders

Mock Interviews with Product Experts

Access to study material post course.

Having hired from the Institute, I can say this with confidence that its the best place to access industry ready product leaders . Highly recommended for anyone who wants to hire product leaders

Lokesh Tripathi

Sr. Group Product Manager, Intuit

Top Skills You Will Learn

User Research, Prototyping, UI/Ux Design, Design Thinking, User Story mapping, GTM Strategy, Digital Marketing, Sales Enablement, Business modeling, Value Proposition Design, Product Planning, Prioritization, Roadmapping, Market Sizing, Marketing & Launch Planning, Budgeting.

Who Is This Program for?

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space and an undergraduate degree.

Top Skills You Will Learn

Who Is This Program for?

Job Opportunities

Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners, Technical Product Manager, Senior Product Managers

Minimum Eligibility

The applicant should have at least 1 year of work experience in a technical or business related space with a strong passion to move into a Product Leadership roles.

Tools Covered

Product Management Certification Program

Get a certificate issued by the C. T. Bauer College of Business at the University of Houston and Institute of Product Leadership.

Bauer College’s Cyvia and Melvyn Wolff Center for Entrepreneurship ranked No. 2 in U.S. on the Top 25 Best Undergrad Programs for Entrepreneurs in 2019. (Top 10 since 2007; No. 1 in 2008, 2010 and 2011)

Course audited and approved by the Bauer College.

Instructors & Mentors

Learn from India’s leading Product Practitioners.

Sai Satish Vedam

Director of Product Management,
Oracle

Aslam Hirani

Founder & CEO,
UASSESS

Saran Chatterjee

CEO,
Housejoy

Anuj Rathi

VP Product, Revenue and Growth,
Swiggy

Greg Cohen

Founder,
Agile Excellence LLC

Saibal Datta

Founder & Chief Designer - UX/UI,
GDD - a product design studio

Satyajit Thakur

Sr Chief Designer,
Samsung Electronics

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Market Research

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy

Minimum Viable Product (MVP)

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

Strategic Planning

■ Emerging Market Models B2B, B2C, Marketplace
■ Competitor Analysis
■ Product Portfolio Analysis (GE Mckinsey, BCG, 3 Horizon)
■ Long Term Roadmapping
■ Buy/Build/Partnership
■ Intellectual Property

Lean Product Management

■ Lean Startup
■ Lean, Customer Development
■ Business Modelling
■ Financial Viability

Design Process

■ Intro to UX & Design Thinking
■ Prototypes, Feedback, & Critique

Product Thinking and Dual track agile

■ Overview of Dual track agile
■ Project Charter
■ Business goals and success criteria
■ User Personas
■ User Story Mapping
■ Tool – StoriesOnBoard

SCRUM Framework

■ What is Scrum
■ Roles in Scrum
■ Scrum Ceremonies(Sprint planning, Scrum meeting, Sprint review, Retrospective)
■ Effectively managing product backlog(backlog Grooming, Writing effective User Stories, Splitting user stories)
■ Agile Planning process(from release to sprint)
■ Running Agile Sprints
■ Agile Estimation
■ Agile Technical Practices(Continuous Integration, Test Driven Development, Behaviour Driven Development, Refactoring)
■ Maintaining Quality in Agile(Acceptance test driven development, Definition of Done,Kaizan,…)
■ Agile Teaming Practices – Social contract, Mood Marbles,…

Go To Market & Sales Enablement

■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

Digital & SaaS Product Management

■ Digital B2C & SaaS B2B Products
■ Product Analytics Metrics that Matter
■ AARRR framework
■ Growth Loops
■ Hypothesis testing with A/B
■ A/A testing
■ Prioritization using RICE
■ Data driven roadmap
■ Dynamic bundles & offerings
Revenue & Pricing Models – Subscription, Freemium, Broker

Product Planning

■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization

Productizing Process Management

■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization

Design Thinking

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

Rapid & Hi-Fidelity Prototype

■ User Research
■ Competitive Research
■ Synthesizing Research & Creating Personas
■ Paper Prototyping & Usability Testing Basics
■ User Stories & Feature Prioritization
■ Information Architecture & Navigation
■ Wireframing
■ High Fidelity Prototyping
■ Advanced Usability Testing

Product Road-Mapping and Prioritizing

■ Techniques for prioritizing product capabilities(MoSCoW, 100$ test, Kano Analysis)
■ Product Lifecycle Process Framework
■ Roadmap Template and External Vs Internal Roadmap
■ Best practices in product steering teams

Agile Metrics and Tools

■ Planning and progress tracking metrics (Velocity, Burnup,Burndown, cumulative flow diagram)
■ Quality Metrics(Build vs repair ratio)
■ Agile Tools (rally, jira, zenhub)

Product Marketing Metrics & Tools

■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

Preparing you for Global Certifications

Industry Projects and Assignments

Learn through real-life projects and cross industry assignments

The ICPM Flex Advantage

Strong hand-holding with dedicated support to help you master the art and skill of Product Management, Product Marketing, UX Design and Lean Entrepreneurship

Get Certified in Product Management by Bauer College of Business, University of Houston, USA.

Rigorous syllabus focused on skill building & implementation through projects & presentations. Because assessments are not the best way to judge skillsets.

More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.

Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Globally Recognized Certification Program

Get Certified in Product Management by Bauer College of Business, University of Houston, USA.

Assurance of Skills v/s Knowledge

Rigorous syllabus focused on skill building & implementation through projects & presentations because MCQs are not the best way to judge skillsets.

Focussed on Career Transition

More focus on industry relevant case studies and examples rather than theoretical concepts and jargon to help you reach your dream career.

Learning by Doing

Work on real world industry challenges and projects to build skills and present to hiring managers at skillathons.

Career Impact

ICPM is an excellent platform for continuous learning on product management and marketing.

Rohit MalhotraClass of 2013

I understood that I may or may not swim through in this ocean of knowledge, but I am glad to have swam through. Thanks to IPL

Rajesh DhingraClass of 2013

Great Insight on Product Leadership. Nicely chosen content to cover important Topics.

Mamta SharmaClass of 2016

ICPM is a great launchpad for mid career professionals who need to brush up on the product management topics and get some great hands on.It has certainly increased my confidence and ofcourse increased my knowledge and network

Prashanth TavalamClass of 2019B