Five reasons to invest in product marketing
1. Define and execute your GTM:
PMM should drive the GTM plan in partnership with sales and product.
GTM includes goals, objectives and metrics aligned with the rest of the company.
Go to market plan is the perfect vehicle for aligning with your corporate goals along with product marketing and sales.
2. Evangelize your story/solution:
PMM should be able to tell the story comfortably and convincingly to multiple internal and external audiences.
The goal is to leverage the work and weave your customer use cases/ testimonials. Its important to include the ROI/ customer evidence.
3. Enable your sales teams:
PMM is responsible for training sales and sometimes partners.
Two kinds of training: non recruiting training and recurring training
Types of deliverables: enablemenr decks, whiteboards, sales cards, competitive battlecards, persona cards etc.
4. Articulate your story:
Aims at defining and articulating the positioning and messaging for your product.
It communicates the value of the product to the prospective customers in a meaningful and impactful way.
5. Accelerate your new Product/Service Launch:
product marketing is in the perfect spot to align and drive the rest of your marketing activities.
Emotions are essential for hooking your audience with good business storytelling. Here’s how you can craft a message that matters. Product marketing is key and you can know more with our series of free IPL webinars every Tuesday.
Design Thinking is something every digital marketer should use for product marketing.
To know more, attend our upcoming webinar on Managing UX For Your Product.