The Art of Storytelling: It’s in your DNA
What’s the first thing you do when meeting someone new?
You ask them questions to unveil their story:
• Where are you from?
• What kind of work do you do?
• Do you have children?
• Do you come here often?
How do you use storytelling in branding?
The brand story can show up (also visually, storytelling is not only verbal) in several places, for instance:
- The customers you choose to take on
- The potential customers that you openly engage with online (for example through Twitter or LinkedIn)
- Your “About” page & “Background” story
- The graphics on your website