Institute of Product Leadership
Close this search box.

Product Marketing

3 Weeks Live sessions | 4th Weekend Campus Immersion

This course helps to develop competence for effective product marketing. It also focuses on customer adoption and bring a comprehensive set of methodologies and tools involved in the customer acquisition and retention management in Marketing  of a product. You will also get a hands-on experience in developing relevant training requirements and collateral development for sales enablement

Learn from anywhere on your schedule

Understand various aspects of product marketing.
Understand the process of creating a
Go-to-Market plan with clearly defined objectives, effective strategies and realistic tactics to accomplish them.
Understand the process and methods to convert prospects and inquiries to acquire customers.
Understand product positioning and selling value.
Be able to craft effective product messaging for various stakeholders.

Why this Bootcamp

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

See What You'll Learn

This course introduces you to the fundamentals of Product marketing. You will learn how a go-to-market strategy is crafted and implemented. Go-to-Market plan helps companies that plan to launch products to ensure that you are including the right elements in the decision making process, thinking about the end-to-end customer experience and understanding the multi-step delivery process so that expensive mistakes are avoided.

■ Introduction to Product Marketing
■ Understanding the market for your product
■ Understanding the buyer persona & compelling value

■ Positioning 
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM

■ Planning your marketing budget
■ Budget Metrics & templates
■ Marketing on “budget”
■ Demo of tools & templates for low-budget marketing ideas

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Lead Generation
■ Life Time Value
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

“This course is designed for anyone interested in becoming a product marketing expert, it gives a very holistic view of all the branches of marketing with modern fundamentals.  It helped me in materializing a game-changing idea which boosted my career.”

Yadav Raj

Marketing Head, Tech Mahindra


Prof. Kanupriya Sindhu

Marketing Consultant

Prof Kanupriya has a 15+ experience in marketing and now work as an independent consultant. Prof  Kanupriya is a hard core marketer and is a perfect blend of product marketing and management. Her Specialties are Brand Management, Product Management, Corporate Communications, PR, Online Marketing, Social Media, Business Blogging.

Is this program right for you ? Get the advice from a Senior Counselor

Related BootCamps