We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ Positioning Template and Interlock with Roadmap Cycles.
■ Structure of Marketing Plan.
■ Launch Plans
■ Customer Testimonials
■ Win-Loss Analysis
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Lead Generation
■ Life Time Value
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
■ Understand market segmentation
■ Learn Segment
■ Understand Market sizing
■ Learn top down and bottom-up market sizing
School of Product Management
Prof Pinkesh had a number of leadership roles in Silicon Valley technology firms including Global VP of Product Management responsible for the Risk and Compliance portfolio of products at McAfee, Inc., and Chief Security Architect & Director of Products at NetIQ. Prof. Shah is on the board of several technology startups.
Prof. Shah brings his vast industry experience and deep knowledge of product strategy, product leadership mindsets and skill sets, marketing and management into his sessions.