Product Marketing

3 Weeks Live sessions | 4th Weekend Campus Immersion

This course helps to develop competence for effective product marketing.
It also focuses on customer adoption and bring a comprehensive set of methodologies
and tools involved in the customer acquisition and retention management in Marketing
of a product. You will also get a hands-on experience in developing relevant training
requirements and collateral development for sales enablement
Understand various aspects of product marketing.

Understand the process of creating a
Go-to-Market plan with clearly defined objectives, effective strategies and realistic tactics to accomplish them.

Understand the process and methods to convert prospects and inquiries to acquire customers.

Understand product positioning and selling value.

Be able to craft effective product messaging for various stakeholders.

Why this Bootcamp

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

See What You'll Learn

This course introduces you to the fundamentals of Product marketing. You will learn how a go-to-market strategy is crafted and implemented. Go-to-Market plan helps companies that plan to launch products to ensure that you are including the right elements in the decision making process, thinking about the end-to-end customer experience and understanding the multi-step delivery process so that expensive mistakes are avoided.

■ Positioning Template and Interlock with Roadmap Cycles.
■ Structure of Marketing Plan.
■ Launch Plans
■ Customer Testimonials
■ Win-Loss Analysis

■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management

■ Lead Generation
■ Life Time Value
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle

■ Understand market segmentation
■ Learn Segment
■ Attractiveness
■ Understand Market sizing
■ Learn top down and bottom-up market sizing


Prof. Pinkesh Shah

School of Product Management

Prof Pinkesh had a number of leadership roles in Silicon Valley technology firms including Global VP of Product Management responsible for the Risk and Compliance portfolio of products at McAfee, Inc., and Chief Security Architect & Director of Products at NetIQ. Prof. Shah is on the board of several technology startups.

Prof. Shah brings his vast industry experience and deep knowledge of product strategy, product leadership mindsets and skill sets, marketing and management into his sessions.

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