University of Houston, Bauer College of Business Affiliated
Master the Art & Science of Product Management & Marketing
■ Market Research Techniques – Qualitative & Quantitative
■ Design Thinking, Hypothesis Design, Prototyping
■ MVP & Lean Model Canvas
■ Scrum Methodology, Personas, User Stories
■ Prioritization, Roadmapping
■ SAFE, Dual Track Agile
■ End to End Product Life-cycle Management
■ Pricing, Packaging & Portfolio Management
■ Market Segmentation, Competitive Analysis & Product Strategy
■ Digital Paid Campaigns – LinkedIn, Facebook, Google
■ Positioning, Messaging, Branding, Marketing & Launch Plans
■ Sales Enablement, Channels & Customer Acquisition Strategies
■ Organic Marketing – social media & email campaigns, Affiliate Marketing, Marketplace systems
■ Digital B2C & SaaS B2B Products, Product Analytics
■ Metrics that Matter, AARRR framework, Growth Loops, Hypothesis testing with A/B, A/A testing
■ Prioritization using RICE, Data driven road-map, Dynamic bundles & offerings
■ Revenue & Pricing Models – Subscription, Freemium, Broker
■ Low Fidelity, High Fidelity Prototyping
■ Information Architecture, Usability Testing
■ Digital Interface Design – Grid, Space, Content
Includes Test Preparation for Global Certifications
Become a high IMPACT LEADER
Full Stack Strategy & Leadership Course Topics
■ Self Management & Development
■ Managing People & Leading Teams
■ Driving Change & Organisational Leadership
■ Inspirational Leadership
■ Communicating for Impact
■ Corporate and Business Strategy
■ Product Strategy
■ Strategy Frameworks
■ Product Portfolio Management
■ Roadmaps
■ OKRs and Balanced Score Cards
■ Market Segmentation
■ Product Positioning
■ Routes to Market
■ Marketing Launch Plan
■ Customer Acquisition
■ Evangelism and Thought Leadership
■ Business Finance
■ Financial Planning and Control
■ Product Finance
■ Data Driven Decision Making
■ Data Visualization and Storytelling
■ Digital Transformation
Includes Test Preparation for Global Certification
Get a Job as a UI/UX Manager!
User Centric Design Course Topics
■ Navigational patterns, Information Hierarchy
■ Application Structure & Page types
■ Domain Modeling (Card Sorting, Reverse sorting) Optimising, Testing IA,
■ Context Scenarios, Use Cases, Storyboards
■ User Research – behavioral & attitudinal, Moderated & unmoderated
■ Scenarios Modeling, Ethnographic Study
■ Contextual Inquiry,User Interviews
■ Usability testing
■ Lean experimentation, MVP experiments
■ Multivariate testing, A/B testing
■ Fundamentals of UX design
■ User Centered Design, Design Thinking, IA, User Research
■ Gathering and analyzing user data, developing metrics
■ Interaction design models, choosing the right fidelity prototypes, visual design
■ Responsive Design, Mobile App, Voice Apps, Gesture Apps, Micro-interactions
■ Wire frames, Storyboards Application Consistency & Flow
■ Influencing User Behaviour Digital Interface Design – Modern Visual Frameworks
■ Style Guide – Typography, Colors, Shapes, Texture, Hierarchy, Contrast
■ Visual Design principles – Unity, Gestalt, space, hierarchy, balance, contrast, scale, dominance, and similarity.
■ Visual design elements – color, texture, shape, form, space, typography, Style guides, design systems
Includes Test Preparation for Global Certification
University of Houston, Bauer College of Business Affiliated
Mastering Data Science to become a Data Smart Manager
■ Business Problem Solving with Hypothesis Testing Techniques like Issue Trees, Hypotheses Trees, Value Driver Trees
■ Statistical methods for Decision Making
■ Probability & Descriptive Statistics
■ Inferential Statistics & Hypothesis Formulation using methods like T-test, ANOVA, Chi-Square
■ Sampling distributions, estimation
■ Simple, Multivariate regression & Time Series
■ A/B Testing
■ Cleaning Wrangling & Manipulation
■ Exploratory Data Analysis – Correlation vs Causation
■ Data Scaling
■ Curse of Dimensionality
■ A/B Testing, Forecasting
■ Feature Engineering
■ Seasonality, Time Series
■ Linear Regression
■ Foundation of Applied Machine Learning/AI
■ Working with Data Science Teams
■ Building Products with Data Science & AI
■ Monetizing & Building Data Science Practices
■ Marketing Analytics
■ Sales Analytics
■ Customer Analytics
■ Social Analytics from Retail
■ Financial Services
■ Media
■ eCommerce and Digital Products
■ Python, Jupyter, Notebooks, SQL, Excel, Tableau, Power BI
■ Showing Correlations, Tree Model, Regressions & more
■ Plotting with Matplotlib, Seaborn
■ Dashboarding & Visualization
■ Business Intelligence with Tableau & Power BI
■ Inferencing & Insights
■ Effective Communication Techniques & Art of Data Story Telling
Includes Test Preparation for Global Certification
Learning by “Doing” with faculty coaching might be right for you
Completion Certificate signals proficiency of knowledge, Skill mode will allow you to build a portfolio of real projects to signal thorough application of the knowledge.
Get a Job as an AI Product Manager!
Full Stack Product Management Course Topics
■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group
■ Cleaning Wrangling & Manipulation
■ Exploratory Data Analysis
■ Feature Engineering
■ Data Scaling
■ Curse of Dimensionality
■ Showing Correlations, Tree Model, Regressions & more
■ Plotting with Matplotlib, Seaborn
■ Dashboarding & Visualization
■ Business Intelligence with Tableau & Power BI
■ Inferencing & Insights
■ Effective Communication Techniques & Art of Data Story Telling
■ Idea generation & feasibility Analysis
■ Market analysis & business potential assessment
■ Target segment & buyer behavior tracking
■ Prototype testing & commercialization
■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Empathy
■ Roles & Interlock – PM, PO, PMM, Careers
■ New Product Introduction vs Commercialization
■ Pricing, packaging & monetization
Includes Test Preparation for Global Certification
Building skills through live projects and industry practitioners as faculty.
Multiple Choices to fit every step of career with the right ROI
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.