Institute of Product Leadership
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User Experience Design

3 Weeks Live sessions | 4th Weekend Campus Immersion

The only UX course which does not only focuses on design aspect but also the emotional aspect of User Experience. In this cluttered market how well you differentiate your product from the market and how enriching is the experience of buying that product, makes all the difference in today’s world.
Understand and apply principles of User Experience Design.
Understand and apply user Research towards the creation of compelling products and services.
Create and articulate concepts (using a UX blueprint) that are inspired by user research and highlight the value that is created for the user with clarity.
Understand and apply principles of interaction design.
Envision novel, desirable and meaningful information structures, interaction flows, and interfaces.
Effectively demonstrate interaction design ideas through the prototype. Effectively communicate the value delivered through the designed solution.

Why this Bootcamp

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

See What You'll Learn

How to design for human-system experiences and interactions so that they are desirable, pleasurable, and engaging? This course focuses on understanding and appreciating underlying principles, frameworks, and methods of envisioning and communicating great experiences and Interactions. The unit will introduce key topics such as UX, Design research, Journey Maps, Principles of Interaction design, Requirement, Information Architecture and Task-Flow modeling, Ideation and Concept Development, and Design Validation.

Unit 1: Design Process

■ Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc.
■ Define the elements of User Experience Design.
■ Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity.
■ Sketch out potential design solutions to the problem you have defined.

■ Practice adapting to rapidly changing stakeholder requirements.
■ Create a paper prototype of your proposed solution.
■ Present designs and justify design decisions.

Unit 2: Rapid Prototype

■ Describe the skills required to conduct and recruit for an effective user interview.
■ Define contextual inquiry and articulate its benefits.
■ Prepare unbiased interview questions.
■ Conduct an effective user interview.
■ Draft a research plan and write a discussion guide for final project interviews.

■ Compare products in the same space or in adjacent industries, including competitive reviews and task analyses.
■ Conduct competitive research to help inform your final project concept.
■ Explore how surveys and task analysis inform research.

■ Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience.
■ Apply sketching techniques to ideate through solutions.
■ Explore examples of how to map the flow of a specific product or experience.

■ Articulate the value of testing early in the design process.
■ Apply paper prototyping techniques to iterate on your design concept.
■ Practice formulating task scenarios and running usability tests.

Unit 3: Hi-Fidelity Prototype

■ Break down your user goals into more granular user stories.
■ Use a common framework to prioritize features that align with your vision.
■ Discuss struggles with feature prioritization and vision alignment and how to address them.

■ Define the field of Information Architecture and explain when its techniques are used in a project.
■ Explore methods for organizing complex and diverse types of content.
■ Explore methods for organizing complex and diverse types of content.
■ Use card sorting results to construct a sitemap that will then become navigation.

■ Define best practices for wireframing and annotating.
■ Use industry standard tools (Sketch) to create high-fidelity wireframes
■ Download UI kits and discuss their role.
■ Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.

■ Explore principles of design and how they relate to digital interfaces.
■ Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity.
■ Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.

■ Identify and describe the different categories of tools for prototyping.
■ Create clickable prototypes using InVision that will support usability testing goals.
■ Discuss gestures and motion how they are commonly applied.

■ Prepare a discussion guide to test your final project.
■ Run 3 usability tests using best practices.
■ Synthesize your testing results and identify major takeaways from testing.
■ Outline 3-5 improvements that you will make to your work.

Unit 4: Refine

■ Describe what makes a great onboarding/first time use experience.
■ Practice designing an onboarding experience that communicates the value of your product to potential users.
■ Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project.
■ Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.

■ Receive instructional team feedback on your final project.
■ Turn your project into a stakeholder presentation

Unit 5: Present

■ Practice going through real industry UX design problems from beginning to end.
■ Work in teams or independently to develop design solutions for the industry design problem.
■ Present your design solution.

■ Define and describe the principles that drive a strong user experience with search & results
■ Identify the components of search & results, recognize their function, and how to use them effectively.
■ Review & evaluate examples of search & results
■ Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
■ Design a search experience that provides a strong user experience

■ Explore examples of good UX portfolios and discuss the story aspect of portfolio building.
■ Write the 5 most valuable takeaways from your project.
■ Practice telling your personal story to different types of stakeholders.
■ Identify next steps and receive project rubrics and grades.

“For anyone working in an area with a user interface component, this 4-Week Bootcamp gives an excellent introduction to why UX research and design is important – actually, essential. It gives insight into what the UX researcher/designer does and how their work brings value to the process and product. It also promotes a user focused mindset that is a valuable trait for anyone in the project team.”

Rajeev Mohan

Delivery lead, Accenture


Prof. Karthi Subbaraman

Chief Product Officer, Xperian

65000+ hours of experience design, 140+ products, 400 master classes and 19 patents. Karthi is a Chief Product Officer in Xperian, an ecosystem for creative problem solvers. A technologist turned into a multidisciplinary product designer and design educator focused on human cognition and behaviors.Her work focuses on designing meaningful systems with an emphasis on experience design.
Before starting out into products world, Karthi designed printers for Hewlett Packard, Payment systems for State farm Insurance, Dashboards for World Bank, Pocket PC applications for Microsoft and many more. Karthi had a 7-year stint of entrepreneurship by running a premium design consulting agency called Oghma.
Karthi earned a Bachelor of Engineering in Electronics and a Masters in Human Computer Interaction from Nanyang Technological University, Singapore and also an Executive MBA from Institute of Product Leadership. Desirability, Viability and Feasibility covered from the education perspective as well.

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