We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ Positioning Template and Interlock with Roadmap Cycles.
■ Structure of Marketing Plan.
■ Launch Plans
■ Customer Testimonials
■ Win-Loss Analysis
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Lead Generation
■ Life Time Value
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
■ Understand market segmentation
■ Learn Segment
■ Understand Market sizing
■ Learn top down and bottom-up market sizing
School of Product Management
A Silicon Valley Executive who has been a Product Management Executive for the last 14 years. Guest faculty at several B-schools like IIM Bangalore, Amsterdam University etc.
Product and Business Line Management with P&L Responsibility, New Product Development, New Product Launch
Product management, product strategy, packaging.