Capturing Value is the essential part of any product innovation lifecycle where monetization strategy is key to any product/business charter. In this course, we will look at pricing as a strategy as well as the different models and drivers for the techniques used in the industry.
Pricing models are very closely tied to the overall productizing process as it deals with somehow quantifying the perception of value that the product/solution offers to the end customers.
We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ What is Business Model
■ Business Model Canvas
■ Segmentation – Types of Segmentation, Benefits of Segmentations and Strategic Segmentation
■ Cluster Analysis
■ Conjoint Analysis
■ Revenue Streams
■ 14 types of Revenue Models
■ Pricing Approaches
■ Pricing Design
■ Different Pricing for Different Segmentations
■ Value-Based Pricing
■ How to calculate customer value
■ Capacity Management
■ Demand Elasticity
“It’s a good introduction course to pricing and various revenue models. This course presents the concepts in a easy way, have some exercises and also an example throughout the whole course. A good point of this course is that I could work on my own business idea.”
School of Product Management
Prof. Pinkesh had a number of leadership roles in Silicon Valley technology firms including Global VP of Product Management responsible for the Risk and Compliance portfolio of products at McAfee, Inc., and Chief Security Architect & Director of Products at NetIQ. Prof. Shah is on the board of several technology startups. Prof. Shah brings his vast industry experience and deep knowledge of product strategy, product leadership mindsets and skill sets, marketing and management into his sessions.