Institute of Product Leadership
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Digital Marketing and Growth Hacking

3 Weeks Live sessions | 4th Weekend Campus Immersion

The world is going through a digital transformation. And any organization or anyone who are not part of this transformation will be left behind, with this fast pace growth there is shortage in market of individuals who have digital marketing skills. This course aspire to fill that gap with a curriculum designed by industry leaders and taught by industry leaders.

Learn from anywhere on your schedule

Understand the landscape of Digital Marketing.
Learn the tools and techniques of Website Marketing.
Develop a Social Media Marketing Plan and be able to use its elements.
Learn Growth techniques for customer acquisition.
Learn the tools for growth marketing at different stages of the customer lifecycle

Why this Bootcamp

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

See What You'll Learn

The module on digital marketing is a high-level course that will give those who understand marketing the competency to begin to frame a digital and social media plan. It covers a basic understanding of digital and social media, what it is good for, why it is an essential part of today’s marketing mix and then goes into detail on search optimization, Adwords and the use of multiple social media platforms like Linkedin, Twitter, Facebook, Google+, Email, Mobile, Event marketing, pulling together the social media team and the like.

You will learn about Growth Marketing which an intersection between marketing and technology. It involves using A/B testing to continually improve your web page design, email templates, purchase process, social sharing links, website analytics, content creation, search engine optimization, advertising creatives/landing pages, etc. The process continues until you find the right way to hack into your growth in terms of customers.

■ Digital Marketing trends,
■ Marketing to B2B & B2C Customers
■ Relevant Global & Local Digital Marketing Success Stories
■ Website Design, Design UI & UX, Website Content, Website Navigation and Structure
■ Investment in Landing Page
■ Critical concerns to address on Website

■ Metrices That Matter – Creating Meaningful Insights from AdWords
■ Use Google Analytics Effectively
■ Introduction to Search Engine Optimization
■ SEO for Branding
■ How to build a Content strategy, Key Search Engine Factors ( On Page and Off Page )
■ Google Algorithm Updates: Hummingbird, Penguin, Panda

■ Personas of Today’s Digital Consumer, Sharing the Right Kind of Content: How to build your personality on social media
■ Paid Media – Facebook, LinkedIn and Twitter -How and where to use them
■ Earned Media – Social Media Organic Content
■ Social Media Listening and Overview of tools, Social Media Case Study

■ Growth Hacking vs Digital Marketing
■ Introduction to Growth Hacking
■ Qualities of a growth Hacker
■ How to launch and run a growth team
■ Achieving Product-Market
■ An exhaustive collection of over 35 tools that will come handy to a growth marketer

■ Growth hacker funnel
■ How to build a growth hacking mindset

“I was amazed by the number of tools and techniques discussed in the session by the professor. My knowledge about digital marketing was limited to google, facebook, linkedin etc but the gamut of websites were discussed and shared with participants we all in the batch was amazed. Many tools are free which we were not aware and spending lot of money for our products.  I think that’s advantage of a course when it is created and taught by a group of practitioners.”

Hari Kumar

Technical Lead, TCS


Prof. Deepan Sidhhu

Director-Digital Strategy,

Prof Deepan Sidhu has more than a decade of experience in digital marketing. He is a digital marketer who is passionate about digital marketing and growth hacking world. He recently received Top 30 Under 30 Social Media professionals award and 100 Smartest Digital Marketing Leaders. His key skills are Social Media Search, Email Programmatic, Affiliate Influencer, Content Marketing, Media Buying etc.

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