The Secret to Winning with Great Ideas
The Secret to Winning with Great Ideas IPL Faculty Naveen Lakkur is an Innovation Coach and a Strategic Consultant. In a tete-a-tete, Prof. Naveen shared his views on the process of Ideation and the importance of choosing the right idea to build a successful business. 1. Considering how important idea generation is for setting up […]
BUILDING BLOCKS OF CUSTOMER INSIGHT
BUILDING BLOCKS OF CUSTOMER INSIGHT Many companies begin and many continue without a clear sense of their target customer. Some resist clarifying the target; they want to appeal to as many buyers as possible, and defining a target implies excluding some customers. Others are unable to describe in more than a cursory way who does […]
10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS
10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS To summarize, Report from Kahuna suggest 60% users opt out of Push Notifications, and the opt out rate varies across industries. Here are 10 Commandments to reduce Push Notification opt-outs. 1. You shall remember Push Notifications is not SMS or Email or Tweet. 2. You acknowledge Notifications and […]
INTERVIEWING LIKE A PRODUCT MANAGER
Interviewing Like A Product Manager I’ve interviewed dozens of product management candidates recently, and many didn’t leave much of an impression. Here are some biased thoughts on essential product skills, and how these should shape how product managers interview for jobs. Stating the obvious, every good product manager should be able to segment markets, target […]
5 Critical Checkpoints on the Product Roadmap
5 Critical Checkpoints on the Product Roadmap On any road, there are the usual sign markers showing useful information, locations for services, and sometimes, checkpoints set up by law enforcement authorities. These checkpoints are intended to ensure compliance, e.g., sobriety, seat belts, or in other situations to reroute traffic due to hazardous conditions ahead, e.g., […]
5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET
5 CRITICAL WAYS TO DEVELOP PRODUCT INNOVATION MINDSET Innovation is one of the most overused words in the business world these days. Companies that are innovating are laying a strong foundation for future growth, while getting ahead of the competition. They are winning, which is why everyone is either innovating or desperately trying to do […]
4 Elements to Create a Memorable Brand Story
4 Elements to Create a Memorable Brand Story The part two of the blog “The Art of Storytelling: It’s in your DNA” continues here: Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even […]
What is Product Leadership?
What is Product Leadership? IPL faculty give their insights into a fundamental question Dr. Arun Saxena We have moved from an industrial economy to a consumption or consumer led economy. The competition has turned fierce with huge pressure on margins. To gain any loyalty, the products and services must now delight the consumers beyond being […]
Behind every successful Sindhu is a Gopichand
Behind every successful Sindhu is a Gopichand Six ways mentors are critical to career success #SindhuForGold is a great tag, but the real Sindhu had to settle for silver. She’ll forever be our Golden Girl anyway, for the sheer grit she displayed a few days ago and the grace even in defeat. Every stroke, every […]