What If You Are Not Like Steve Jobs?
What If You Are Not Like Steve Jobs? What If You Are Not Like Steve Jobs? Some days back I started reading Walter Isaacson‘s “Steve Jobs” all over again. Chapter fifteen, titled “The Launch” is about the launch of the first Macintosh in 1984, and ends with the following sentences: …neither Raskin nor Wozniak nor […]
Leadership Lessons from Moneyball
Leadership Lessons from Moneyball Moneyball is one of my favorite movies to learn leadership lessons . It is the story of Oakland A’s GM, Billy Beane’s, innovative approach to baseball. Following the loss to the Yankees in the 2001 post-season, the A’s lost marquee players, and did not have the deep pockets to compete with other teams […]
“Old habit die hard” in Agile World
“Old habit die hard” in Agile World Old habit die hard” in Agile World Once a heavy smoker and drunker is advice by the doctor to change to better habits to live longer. Critical decision for a patient to follow the advice to survive; Goes good for six months. Everyone is able to see the […]
How to build the right features that your customers will love?
How to build the right features that your customers will love? Remember your product is not a Swiss Army Knife, unless you are building one. While deciding on which and how many features to include, keep in mind the core function that your product was built for in the first place. Avoid the pitfall of […]
Focus On Making Emotional Connections With Customers
Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your […]
5 Reason Why Customers Love Product Roadmap
5 Reason Why Customers Love Product Roadmap When Product Management teams share the product roadmap proactively with customers, this results in several benefits to their company, here are some of the key benefits why we should be loving product roadmaps: 1. Help staying in-sync with customers: Sharing your product roadmap with customers enables them to […]
How to Avoid Product Roadmap Traps?
How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in the next release and the ones after that?’ Purpose of your Product Roadmap: • A roadmap details the features and platforms for future releases over the upcoming months and years. […]
Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for continuous product innovation which for most companies is hard to achieve and, more importantly, constantly deliver. Mercedes-Benz is seen […]
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you perceive? High-end luxury car for an exclusive club of clients. That’s how their positioning is. In […]