Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for continuous product innovation which for most companies is hard to achieve and, more importantly, constantly deliver. Mercedes-Benz is seen […]
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you perceive? High-end luxury car for an exclusive club of clients. That’s how their positioning is. In […]
Common Misconceptions About User Experience Design
Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]
Why you need a Roadmap?
Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to market. Building a product roadmap can substantially increase your chances of getting funded, because investors can see the potential applications, without losing sight of the immediate goals. A great roadmap […]
How to Build a Roadmap?
How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product roadmap is an essential tool for product planning and development. Product roadmaps outline when products are scheduled for release and include an overview of their primary and secondary features. Here […]
The Art of Storytelling: It’s in your DNA
The Art of Storytelling: It’s in your DNA What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: • Where are you from?• What kind of work do you do?• Do you have children?• Do you come here often? Questioning a stranger is more than a polite […]
Why should a Product Start-up Invest in content marketing?
Why should a Product Start-up Invest in content marketing? The genesis of a start-up is when an entrepreneur sees an opportunity to build and deliver value to an audience. Many start-ups make a costly mistake of creating products and businesses which are disconnected to the audience or at-least are not dynamically harmonized to the realities […]
Designing User Experience
Designing User Experience Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Anjali Desai, Director, User Experience Design, Intuit, USA shared her thoughts on designing “User Experience” for global audience. Here are the four takeaways from the Industry Connect session : “Design is not a fine art but it […]
Discover the Power of Stories
Discover the Power of Stories The gift of storytelling may be one of life’s most powerful—and envied—skills. A story well told can make us laugh, weep, swell with pride, or rise with indignation. A presentation or story poorly told can be not just boring or uncomfortable, but positively painful to experience. In 1748, the British […]