This Is The Right Time to Be A Product Manager
Product managers need to have in-depth knowledge of the market in order to identify trends and opportunities. They do so by engaging with customers to identify and understand their problems and the related pain points. They then review these problems in relation to the company strategy, available funding, available intellectual capital and competition to develop a business strategy. The aim is to build a strong and capable product that addresses the market requirement. Once this is done, it is the product managers are responsible for the execution of this strategy too. Product Managers facilitate executive approvals, contribute in building the product and drive the product to market with the marketing and sales teams.
Whether a company is a start-up or an established multinational, ultimately, it is the Product Managers who mould customer requirements, market issues and technology trends into market offerings that trump the competition and help in revenue growth and profits.