KEY TRENDS RESHAPING B2B MARKETING
KEY TRENDS RESHAPING B2B MARKETING B2B marketing has never been easy: multiple decision makers, slow sales cycles, and often complicated technical and financial specifications. And today, it has become even more difficult as the buyer profile and behavior has changed significantly. The modern B2B buyers are increasingly well-informed and far less dependent on individual sales […]
Stories of Sharing and Shining
Stories of Sharing and Shining Shareathon I Photo Blog It was the day of Shareathon. The mikes were tested and the plaques were ready.. Upcoming Events [add_eventon_list hide_past=”yes” hide_empty_months=”yes” event_count=”15″ event_type=”105,127,93″ number_of_months=”4″ ] The jury, audience and organisers all had one question.. Who would be the Shareathon Champion? There were many worthy contenders.. But there […]
People with a ‘give-up’ nature can’t be Product Managers!
People with a ‘give-up’ nature can’t be Product Managers! A report of the first Career Day at IPL IPL’s first ‘Career Day’ at the Koramangala campus on Friday, 17 February got off to a good start with 30+ IPLites and 7 industry executives and hiring managers participating in engaging conversations. Hiring managers and senior management […]
Focus on needs over wants to win!
Focus on needs over wants to win! IPL Webinar: Effective Negotiation Skills That Get Results By Dr. Andrew Bean One of the most important skills that need to be mastered when it comes to businesses and corporate leadership is the skill of effective negotiation. This skillset requires grounding and to get there takes effort. This […]
Punekars give DILO a tumultuous welcome
Punekars give DILO a tumultuous welcome Pune is the heart of Maharashtra in culture, language and education. With an increasing reputation for product innovation and entrepreneurial culture, Pune is now home to scores of multinationals, Indian companies and startups. Upcoming Events [add_eventon_list hide_past=”yes” hide_empty_months=”yes” event_count=”15″ event_type=”105,127,93″ number_of_months=”4″ ] IPL’s Day in the Life of a […]
Develop the right design before making the design right
Develop the right design before making the design right Dr. Wayne Neale is a software industry veteran, having held senior leadership roles in SAP and Kodak. He has since then forayed into a series of leadership and executive positions in the startup world, before founding the GrowthX Academy in Phoenix, AZ. He is also the […]
A Day in the Life of a Product Manager seminar
A Day in the Life of a Product Manager seminar 21st January, 2017 – a cold and wintry Saturday morning in Delhi – yet, this did not dampen the zest and enthusiasm of around 100 participants in our day-long seminar “A Day in the Life of a Product Manager”. This seminar held at the Fortune […]
Q & A from Steve Caplow’s Webinar
Q & A from Steve Caplow’s Webinar Prof. Steve Caplow’s recent webinar on creating unique value propositions for B2B products was very well received. Many questions were asked during the talk, which Prof. Caplow couldn’t get to within the allowed time. Here’s a collation of the questions asked and his answers. >For a summary of […]
Nizami Bonhomie for IPL’s DILO Seminar
Nizami Bonhomie for IPL’s DILO Seminar Hyderabadis are famous for their mehmaan nawaazi – the warmth and hospitality they extend towards visitors. IPL’s “Day in the Life of a Product Manager” seminar was no exception. During our first seminar outside Bangalore, the City of Nizams gave a tumultuous response to IPL’s senior faculty and guest […]