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This course helps to develop competence for effective product marketing. It also focuses on customer adoption and bring a comprehensive set of methodologies and tools involved in the customer acquisition and retention management in Marketing of a product. You will also get a hands-on experience in developing relevant training requirements and collateral development for sales enablement
We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
■ Introduction to Product Marketing
■ Understanding the market for your product
■ Understanding the buyer persona & compelling value
■ Positioning
■ Go-To-Market Strategy
■ Preparing your GTM plan
■ Assignment on GTM
■ Planning your marketing budget
■ Budget Metrics & templates
■ Marketing on “budget”
■ Demo of tools & templates for low-budget marketing ideas
■ Collaterals Creations
■ Mapping of collaterals to each phase
■ Sales Battle cards
■ Channel Management
■ Lead Generation
■ Life Time Value
■ CAC
■ Conversion Ratios
■ Tools: mailchimp, unbounce, pipedrive, Thought Leadership/PR, High-tech customer adoption LifeCycle
“This course is designed for anyone interested in becoming a product marketing expert, it gives a very holistic view of all the branches of marketing with modern fundamentals. It helped me in materializing a game-changing idea which boosted my career.”
Marketing Consultant
Prof Kanupriya has a 15+ experience in marketing and now work as an independent consultant. Prof Kanupriya is a hard core marketer and is a perfect blend of product marketing and management. Her Specialties are Brand Management, Product Management, Corporate Communications, PR, Online Marketing, Social Media, Business Blogging.
About Institute of Product Leadership
University Programs
Product Management Course
Technology Management Course
Product Community
Free Resources
Toolkits & Templates