With Continuous Learning Community support + Monthly Live Webinars
4 Hours/ Week
Resource Toolkit + Unlimited Networking Events + Practice Session with Coach (Optional)
“Awesome Product Marketing fundamentals”
“Product Marketing has been a mystery to me until this course which explains everything that a Product marketing manager does in the context of a Product and the supporting role of the Product manager. I am now having meaningful discussions with the Product team with this knowledge. Thanks!”
What will you Learn?
Product Marketing Fundamentals
Planning and Budgeting, Conceptualizing Marketing Ideas
Introduction Who are your internal stakeholders? Steps within Stakeholder Management Prioritising stakeholders Stakeholder management checklist example Chapter Quiz
Chapter 8 - PMM Lifecycle Management
Introduction Customer adoption lifecycle Example – Snickers Chapter Quiz
Product Managers, Business Managers, Team Leads, Data professionals, Entrepreneurs.
Common Scenarios to Enroll
Deep Buyer UnderstandingYou realise that successful product marketers owe their market place wins to a comprehensive understanding of their target buyers and so are keen to unravel their consumption decision making impulses
Go-To- Market SuccessYou want to use a structured scientific process to take products to a competitive market and attain customer consideration and loyalty
Metric Based MeasurementsTo ensure continuous improvement of your marketing initiatives you need to measure investments made, identify arenas of improvement and take corrective action based on metrics used
Product marketing is the linchpin to sustainable business growth.
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.