Product Marketing Fundamentals

Decipher markets, customer and their needs to communicate compelling value propositions

Communicate the compelling value and deliver winning products in a competitive market place by appealing to buyer needs

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Key Highlights

“Awesome Product Marketing fundamentals”

Aditya

Innovite Systems

“Product Marketing has been a mystery to me until this course which explains everything that a Product marketing manager does in the context of a Product and the supporting role of the Product manager. I am now having meaningful discussions with the Product team with this knowledge. Thanks!”

Subroto

Mindtree

What will you Learn?

Product Marketing Fundamentals
Go-To-Market Strategy
Planning and Budgeting, Conceptualizing Marketing Ideas
Sales Cycle Enablement
Product Marketing Metrics and tools
Internal stakeholder Marketing & Management
PMM Lifecycle Management

Top skills you will learn

Course Curriculum

Introduction
Product Marketing vs Product Management
Understanding the Market and competition – Customer Segmentation
Understanding Buyer Persona & Compelling Value
Chapter Quiz

Introduction
Positioning
GTM Strategy and Positioning as an Iterative process
Chapter Quiz

Understanding the context
Media Segregation Matrix
Routes to Market
Budget Fundamentals
Chapter Quiz

Introduction
What is Sales Enablement?
Why is Sales Enablement Important?
How is Sale Enablement Practiced?
Who Owns Sales Enablement?
Chapter Quiz

Introduction
Metric for every stage of the funnel
Lead Generation
Demand Generation
Chapter Quiz

Introduction
Who are your internal stakeholders?
Steps within Stakeholder Management
Prioritising stakeholders
Stakeholder management checklist example
Chapter Quiz

Introduction
Customer adoption lifecycle
Example – Snickers
Chapter Quiz

Ideal For

Product Managers, Business Managers, Team Leads, Data professionals, Entrepreneurs.