Digital Marketing Fundamentals


Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

Key Highlights

Course Length

2 Weeks (30+ Lessons)

100% Online

With Continuous Learning Community support + Monthly Live Webinars​


4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.

Srini S
Project Manager, TCS

Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly

Sudha M
Product Owner, Flipkart

What will you Learn?

  • Understand the landscape of Digital Marketing
  • Learn the tools and techniques of Website Marketing
  • Develop a Social Media Marketing Plan and be able to use its elements
  • Implement a Social Media Lead Generation Plan using various social platforms
  • Learn Growth techniques for customer acquisition

Top skills you will learn

SEO, Inbound Marketing, Social Media Marketing, Analytics

Course Curriculum

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Common Scenarios to Enroll

Ace Digital Practice
Ace Digital PracticeWith technology-driven transformation as a global trend, you are keen to learn how the marketing function can be transformed using digital media and channels
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Leverage Technology Tools
Leverage Technology ToolsAs a marketing decision-maker, you are required to drive this critical business function by employing technology both as an enabler and growth accelerator
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Measure the Effectiveness
Measure the EffectivenessYou want to effectively allocate marketing budgets to various digital initiatives and programs and measure their returns using appropriate metrics
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“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”

McKinsey Strategy Report

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Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

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