Digital Marketing Fundamentals

TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHT

Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

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Key Highlights

Course Length

2 Weeks (30+ Lessons)

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Effort

4-5 Hours/Week

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.
Srini S
Project Manager, TCS
Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly
Sudha M
Product Owner, Flipkart

What will you Learn?

  • Understand the landscape of Digital Marketing
  • Learn the tools and techniques of Website Marketing
  • Develop a Social Media Marketing Plan and be able to use its elements
  • Implement a Social Media Lead Generation Plan using various social platforms
  • Learn Growth techniques for customer acquisition

Top skills you will learn

SEO, Inbound Marketing, Social Media Marketing, Analytics

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Course Curriculum

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Common Scenarios to Enroll

Ace Digital Practice
Ace Digital PracticeWith technology-driven transformation as a global trend, you are keen to learn how the marketing function can be transformed using digital media and channels
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Leverage Technology Tools
Leverage Technology ToolsAs a marketing decision-maker, you are required to drive this critical business function by employing technology both as an enabler and growth accelerator
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Measure the Effectiveness
Measure the EffectivenessYou want to effectively allocate marketing budgets to various digital initiatives and programs and measure their returns using appropriate metrics
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“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”

McKinsey Strategy Report
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Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

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