What is Marketing?
4 P’s of Marketing
Difference b/w Traditional and Digital Marketing
Digital Landscapes in India
The Digital Marketing Trends 2018
Understanding Consumer Decision Journey
What Does Digital Marketing Include?
Chapter 3: Search Engine Optimization
Why is SEO Important?
Understanding How Search Engine Works?
Set Up Google Analytics
Set Up Webmaster
Deciding What Keywords to Choose
How to Use The Keyword Planner
“Internal Linking, Header & Footer Links, Content, Title & Meta Tags, Meta Description, Indexing”
Chapter 4: Social Media Marketing
What is Social Media Marketing?
Different Social Media Channels
Social Media Personas
Owned, Earned & Paid Media
How to create your own social media marketing plan?
Chapter 5: Email Marketing
What is Email Marketing and Rules of Email Marketing
Effective Email Content
Tools of the Trade
Email Marketing Vs Marketing Automation
Chapter 6: Inbound Marketing
What is Inbound Marketing?
Understanding Inbound Methodology
How to create content that attracts customers?
How to never run of content ideas?
How to market your content?
What is Lead Generation and How do Generate Leads?
What Is A Landing Page?
What Are Different Types of Testing Available For Landing Pages?
What is Conversion Rate Optimization (CRO)?
Benefits of CRO
Understanding Conversion Funnel
The Most Important Metric
Chapter 7: PPC Advertising
What is Pay-Per-Click (PPC)?
Benefits of PPC
Adwords Capabilities & Targeting
Setting up Adwords Account & Campaign
Different Types Of Keyword Matches
Important Metrics to Measure
Chapter 8: Analytics
What Is Web Analytics?
Why Is Web Analytics Important For A Business?
What is Google Analytics?
KPIs in Google Analytics
Google Analytics for Beginners
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