Digital Marketing Fundamentals

TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHT

Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

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Key Highlights

Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.

Srini S

Project Manager, TCS

Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly

Sudha M

Product Owner, Flipkart

What will you Learn?

Top skills you will learn

SEO, Inbound Marketing, Social Media Marketing, Analytics

Course Curriculum

What is Inbound Marketing?
Why Inbound?
Understanding Inbound Methodology
How to create content that attracts customers?
How to never run of content ideas?
How to market your content?
What is Lead Generation and How do Generate Leads?
What Is A Landing Page?
What Are Different Types of Testing Available For Landing Pages?
What is Conversion Rate Optimization (CRO)?
Benefits of CRO
Understanding Conversion Funnel
The Most Important Metric
Chapter Quiz

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Common Scenarios to Enroll

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“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”

McKinsey Strategy Report

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