Digital Marketing Fundamentals

TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHT

Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

Sign In

Key Highlights

Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.

Srini S

Project Manager, TCS

Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly

Sudha M

Product Owner, Flipkart

What will you Learn?

Top skills you will learn

SEO, Inbound Marketing, Social Media Marketing, Analytics

Course Curriculum

What is Marketing?
4 P’s of Marketing
Difference b/w Traditional and Digital Marketing
Digital Landscapes in India
The Digital Marketing Trends 2018
Understanding Consumer Decision Journey
What Does Digital Marketing Include?
Chapter Quiz

Why is SEO Important?
Understanding How Search Engine Works?
Set Up Google Analytics
Set Up Webmaster
Deciding What Keywords to Choose
How to Use The Keyword Planner
Keyword Rankings
“Internal Linking, Header & Footer Links, Content, Title & Meta Tags, Meta Description, Indexing”
Building Backlinks
Chapter Quiz

What is Social Media Marketing?
Different Social Media Channels
Social Media Personas
Owned, Earned & Paid Media
How to create your own social media marketing plan?
Facebook Marketing
Twitter Marketing
Instagram Marketing
Chapter Quiz

What is Email Marketing and Rules of Email Marketing
Effective Email Content
Newsletters
Tools of the Trade
Email Marketing Vs Marketing Automation
Chapter Quiz

What is Inbound Marketing?
Why Inbound?
Understanding Inbound Methodology
How to create content that attracts customers?
How to never run of content ideas?
How to market your content?
What is Lead Generation and How do Generate Leads?
What Is A Landing Page?
What Are Different Types of Testing Available For Landing Pages?
What is Conversion Rate Optimization (CRO)?
Benefits of CRO
Understanding Conversion Funnel
The Most Important Metric
Chapter Quiz

What is Pay-Per-Click (PPC)?
Benefits of PPC
PPC Networks
Adwords Capabilities & Targeting
Setting up Adwords Account & Campaign
Different Types Of Keyword Matches
Important Metrics to Measure
Chapter Quiz

What Is Web Analytics?
Why Is Web Analytics Important For A Business?
What is Google Analytics?
KPIs in Google Analytics
Google Analytics for Beginners
Tracking Conversions
Chapter Quiz

B2B
B2C

Final Quiz

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Common Scenarios to Enroll

“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”

McKinsey Strategy Report

Digital Marketing Fundamentals

TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHT

Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

Key Highlights

Course Length

100% Online

Effort

Learning Access

What will you Learn?

Top skills you will learn

Course Curriculum

Related Digital Courses

Related Executive Programs

About Institute of Product Leadership

Product Management Courses

University Programs

Certificate Programs

Product Community

Free Resources

Toolkits & Templates