Digital and SaaS for Product Managers

LEARN & LEVERAGE DIGITAL PRODUCT MANAGEMENT THINKING, TOOLS, METRICS TO BUILD MODERN USER FOCUSED DIGITAL PRODUCTS

Develop a culture of experimentation, hypothesis-driven development, data & metrics informed decision making in creating digital products

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Key Highlights

“I have been trying to learn a way to know what metric is important to measure and optimize for digital products. This course provided that in a simple way with many examples”

Murugesan

SkillSoft Tech

“I loved the case studies and examples. They make learning much more interesting and relatable. Highly recommend this course”

Sudhanshu

Stealth Startup

What will you Learn?

Top skills you will learn

Course Curriculum

Digital Technologies and Value Proposition
Constant Experimentation
Digital Product Management Thinking
Chapter Quiz

Understanding Business Models
Digital Business Models
Chapter Quiz

Projects, Features in different stages
Working with cross functional teams
Chapter Quiz

Prioritization overview
Popular Prioritization Frameworks
Chapter Quiz

Road map and its Components
How to use Product Road maps
Data Driven Road map
Chapter Quiz

Why Metrics Matter
Product Metrics
Business Metrics
Customer Metrics
Goals driven Metrics
Chapter Quiz

Product Lifecycle Stages, GAME Framework & North Star Metric
GAME for Problem Discovery & Validation
GAME for Problem-Solution Fit
GAME for Product-Market Fit
GAME for Business Model Fit & Scale
Chapter Quiz

Product Analytics Basics
Users and Events
Performing Product Analytics
Product Analytics Platforms & Capabilities
Chapter Quiz

Experimentation in Digital products – Overview
Build-Measure-Learn Feedback loop
A/B Testing
Chapter Quiz

AARRR Framework
Acquisition
Activation
Retention and Engagement
Referral
Revenue
Chapter Quiz

Hypothesis Testing – AirBnB
Retention Case Study – Calm
Referral Case Study – Dropbox

Summary

Ideal For

Engineers or those in other functional roles who are considering a transition into Product/ Digital Product Management roles. Product Managers looking to learn a structured approach to digital product management thinking

Common Scenarios to Enroll

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Companies preparing for Industry 4.0 operate in an environment that is evolving more rapidly than ever.

Deloitte Insights Report, 2019.

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