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Digital and SaaS for Product Managers

LEARN & LEVERAGE DIGITAL PRODUCT MANAGEMENT THINKING, TOOLS, METRICS TO BUILD MODERN USER FOCUSED DIGITAL PRODUCTS

Develop a culture of experimentation, hypothesis-driven development, data & metrics informed decision making in creating digital products

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Key Highlights

Course Length

2 Weeks

100% Online

With Continuous Learning Community support + Monthly Live Webinars

Effort

4 Hours/ Week

Learning Access

Resource Toolkit + Unlimited Networking Events + Practice Session with Coach (Optional)

“I have been trying to learn a way to know what metric is important to measure and optimize for digital products. This course provided that in a simple way with many examples”
Murugesan
SkillSoft Tech
“I loved the case studies and examples. They make learning much more interesting and relatable. Highly recommend this course”
Sudhanshu
Stealth Startup

What will you Learn?

  • Digital Value Proposition
  • Digital Product Management Thinking
  • Prioritization in Digital Products
  • Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
  • Product Lifecycle Stages, A Framework for North Star and supporting metrics
  • Performing Product Analytics
  • A/B Testing
  • Industry Case Studies and Applications

Top skills you will learn

  • Understand & Create Digital Business Models
  • Create Data Driven Roadmaps
  • Leverage Product Analytics for decision making
  • A framework to identify the focus metric and supporting metrics for any digital product
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Course Curriculum

  • Setting the Context
  • Course Overview
  • Learning Outcomes
   Digital Technologies and Value Proposition
   Constant Experimentation
   Digital Product Management Thinking
    Chapter Quiz
   Understanding Business Models
   Digital Business Models
    Chapter Quiz
   Projects, Features in different stages
   Working with cross functional teams
    Chapter Quiz
   Prioritization overview
   Popular Prioritization Frameworks
    Chapter Quiz
   Road map and its Components
   How to use Product Road maps
   Data Driven Road map
    Chapter Quiz
   Why Metrics Matter
   Product Metrics
   Business Metrics
   Customer Metrics
   Goals driven Metrics
    Chapter Quiz
   Product Lifecycle Stages, GAME Framework & North Star Metric
   GAME for Problem Discovery & Validation
   GAME for Problem-Solution Fit
   GAME for Product-Market Fit
   GAME for Business Model Fit & Scale
    Chapter Quiz
   Product Analytics Basics
   Users and Events
   Performing Product Analytics
   Product Analytics Platforms & Capabilities
    Chapter Quiz
   Experimentation in Digital products – Overview
   Build-Measure-Learn Feedback loop
   A/B Testing
    Chapter Quiz
   AARRR Framework
   Acquisition
   Activation
   Retention and Engagement
   Referral
   Revenue
    Chapter Quiz
   Hypothesis Testing – AirBnB
   Retention Case Study – Calm
   Referral Case Study – Dropbox
   Summary

Ideal For

Engineers or those in other functional roles who are considering a transition into Product/ Digital Product Management roles. Product Managers looking to learn a structured approach to digital product management thinking

Common Scenarios to Enroll

Up Skill with Digital Competencies
Up Skill with Digital CompetenciesAcknowledging the rise of digital transformation across industries you are keen on enhancing your skill repertoire by adding Digital Product Management competencies
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Leverage Digital tools & Platforms
Leverage Digital tools & PlatformsYou are determined to add value to the Product Management function by employing digital tools and platforms to achieve greater process efficiencies
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Metric Based Measurements
Metric Based MeasurementsManaging product related activities requires that you track them with appropriate metrics and you are responsible for the same employing digital measures.
Read More
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Companies preparing for Industry 4.0 operate in an environment that is evolving more rapidly than ever.

Deloitte Insights Report, 2019.
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Product Management Courses

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