“As engineers we are always focused on creating solutions, products but often miss out on the important questions of why are we developing this solution? How do we know the customer will benefit from it and how do we know we are working on the right problem? This course makes us step back and learn the approach, ask those questions and put them into context in a structured way. The process of innovation is beautifully explained and is very practical”
“After going through this course as an engineer I’ve started asking very important but often unasked questions - Who is the product for? Why do they need it? Why do they choose us? What is the best way to innovate? and now my work as an engineer is more satisfying”
What will you Learn?
Journey of idea to commercially successful products or solutions.
Develop a value proposition using the value prop canvas framework.
Overcome the psychological and behavioral barriers to build personal and team creativity.
The five leadership practices of building an innovation culture.
Fundamental personas & user stories.
The right incentives, processes, and mindsets to spur creativity.
Types of Innovation based on the impact the innovation creates.
Differences between radical and Disruptive innovation.
Best Practices of recognized innovative companies.
Understand the concept of Innovation.
ROI of Innovation.
Top skills you will learn
Design value propositions using customer centric innovations.
Use voice of customers to understand needs and problems and devise solutions.
Communicate with customers effectively using positioning driven stances.
Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing, Data Science and Technology Management.