Webinar

5 Great Ideas to Get your Startup to Launch Successful Products

Priyanka Rao
August 5, 2019

"As a Startup, do not hesitate to take risks, but calculate the risk beforehand so you do not lose on the customer value."

Jill Soley

In our recent webinar, Jill Soley, Author of Beyond Product, VP platform Cloverpops spoke about how startups fail to come up with successful products & how to manage risk. The idea of a Start-up is a company initiated by individual founders or entrepreneurs to bring a product or a service into the market. Many of the world’s most valuable companies had humble beginnings as startups. In the olden days, it was extremely difficult to create a large and successful business without a tremendous amount of capital. But in the modern days, groundbreaking innovations can occur in a basement, a garage, or a college dorm regardless they have the capital to invest or not. As a result, new startups pop up every day all around the world, each of them hoping to get acquired by a larger company or make it big in their own manner. However, for every successful startup, there are thousands which fall into obscurity. Most startups fail, even the ones with great products. The main reason startups fail is the inability to find and connect with a market. Sometimes they face a situation where they lack something that would have made their product- first choice of the customer.

5 Stages of Start-up growth

How to take a Product to a market

Questions that come into the picture when you are thinking beyond Product are “Who are our customers?”, “What drives them?”, “What are their roadblocks in life?”, and finally “What can my company offer to reduce their roadblocks?”.

By coming up with these answers for each group of customers of a certain age, profession, region, etc, you can build & purpose your product to benefit both them and your company.

Always think and plan according to what you can make to matter to them.

The ten mantras to keep in mind

A good product is not just enough
Partner with a good marketing team for better outreach of the Product
Be Agile in marketing, as well as the product
Develop a launch plan based on input from teams such as support, testing and product management.
Seek advice from key stakeholders when setting a schedule with dates and deliverables.
Think benefits before features
Be customer-specific
Hold weekly meetings as the Product launch date approaches to ensure everything is on track.
design and market the product toward the right audience
Brainstorm for strategies that will make your name stand out