1 . Product Design and Service Design have merged. With companies like Twitter ; Google Maps and Netflix, the lines of a product that is also a service have blurred.
3 . Based on behaviour and consumer habits, cultural nuances should be taken into consideration for design thinking. Uber has done this beautifully for millenials.
“Design is thinking made visual.” –Saul Bass
4 . Cultural infusion is India’s answer to build the brand story and sell to a global audience. The ‘Go Local’ initiative has been used successfully by Air India ; FabIndia and Forrest Essentials. Check out how our Executive MBA cohort created an innovative business with the concept of waste management – The Story of mPower
5 . Brand Story and Product Story is crucial. Bhushan stated that Indians buy by preference – not performance and property. He gave examples of how we buy mobiles or why we prefer brands referred by our friends and relatives.
6. Emotions are essential for hooking your audience with good business storytelling. Here’s how you can craft a message that matters. In the FabIndia Vs. Khadi Udyog Bhavan case, FabIndia is a global product because they used design thinking and brand storytelling to market their indigenous roots. Bhushan suggests that we can use Indian emotions- the ‘Navarasa’ in product marketing.
Head of Global Product Marketing and Analyst RelationsIcertis