Storytelling for Products - 5 Key Takeaways

Storytelling for Products - Sandeep Kochhar webinar

“Great stories happen to those who can tell them” ― Ira Glass

We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for  Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an instrument to change & transform. He has 30+ years of experience in poetry, storytelling & creative writing. His authentic, very real ‘Wabi Sabi’ StoryTelling Leadership series have helped people make that big switch in their lives & radically improve their way of thinking. He has 5 million+ views per month on the stories he shares on LinkedIn. And, he has 83,000 followers who trust him

Here are the key takeaways from the Webinar –

  1. Why do stories work?  – They connect with us emotionally, and bring life in even inanimate objects.Which is great for products, as then they can stick in memories, model behaviours and create a visual in the human brain. Isn’t that great for marketing and sales?
  2. Importance of drafting a personal storyline – Before you talk about the Product, it’s important you connect with your prospects or audience. Here, your personal story, ideology,beliefs and values will go a long way in getting them to accept your Product..
  3. How to use Linkedin for storytelling – Create engaging content around your Product stories to build a community of followers, both B2B and B2C to build brand awareness and share important updates.
  1. Function of storytelling in product marketing – Put simply, business storytelling delivers the most basic idea of your product to prospects and establishes a connection, helping you convert.
  1. Essentials of a good story
  • Divide your story in the following elements – Content (What) ; Delivery (How) ; Evidence (Why) ;
  • Every story should Entice, Engage and Educate (3E’s of a story)
  • Storytelling format – Identify a problem, establish characters and deliver key message

To know more about the Art of Storytelling and other Leadership skills

Watch the full Webinar -

Upcoming Webinars

20oct8:00 pm9:30 pmInfosession on Getting Into and Growing in Product Roles by Jaydeep Kulkarni, Senior Technical Product Manager, Michelin | Vikas Jain, Product Manager, Waycool FoodsOnline

21oct8:00 pm9:00 pmProduct Managers - Own Your Product Journey by Annu Augustine, Founder and CEO, NedRock | Roger Norton, Head of Product, Founders Factory AfricaOnline

27oct8:00 pm9:00 pmLessons learned along my journey from Engineer-> Product Manager-> Product Leader by Amit Sawant, Chief Product & Business Officer, SomatixOnline

30oct4:30 pm5:15 pmCareer Day on Top 5 Skills I Look for Hiring Product Managers at Googleby Shreesh Dubey, Product Leader- Google Cloud, GoogleOnline

08nov(nov 8)8:00 pm19(nov 19)9:00 pmProduct Leadership Festival 2021 - Data | Analytics | AIPRODUCT, DATA, DESIGN & STRATEGY INSIGHTSOnline

Share on linkedin
Share on twitter
Share on google
Share on facebook

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

Get exclusive news about upcoming programs and events.
Copyright © 2021 Institute of Product Leadership
X