Storytelling for Products - 5 Key Takeaways

Storytelling for Products - Sandeep Kochhar webinar

“Great stories happen to those who can tell them” ― Ira Glass

We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for  Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an instrument to change & transform. He has 30+ years of experience in poetry, storytelling & creative writing. His authentic, very real ‘Wabi Sabi’ StoryTelling Leadership series have helped people make that big switch in their lives & radically improve their way of thinking. He has 5 million+ views per month on the stories he shares on LinkedIn. And, he has 83,000 followers who trust him

Here are the key takeaways from the Webinar –

  1. Why do stories work?  – They connect with us emotionally, and bring life in even inanimate objects.Which is great for products, as then they can stick in memories, model behaviours and create a visual in the human brain. Isn’t that great for marketing and sales?
  2. Importance of drafting a personal storyline – Before you talk about the Product, it’s important you connect with your prospects or audience. Here, your personal story, ideology,beliefs and values will go a long way in getting them to accept your Product..
  3. How to use Linkedin for storytelling – Create engaging content around your Product stories to build a community of followers, both B2B and B2C to build brand awareness and share important updates.
  1. Function of storytelling in product marketing – Put simply, business storytelling delivers the most basic idea of your product to prospects and establishes a connection, helping you convert.
  1. Essentials of a good story
  • Divide your story in the following elements – Content (What) ; Delivery (How) ; Evidence (Why) ;
  • Every story should Entice, Engage and Educate (3E’s of a story)
  • Storytelling format – Identify a problem, establish characters and deliver key message

To know more about the Art of Storytelling and other Leadership skills

Watch the full Webinar -

Upcoming Webinars

29jan10:00 am1:00 pmMasterclass: Metrics for building successful products: Why, What, and Howby Subodh Kar, General Manager - Product Management, Schneider Electric | Muthuraj Thangavel, Senior Product Manager, IntuitOnline

Share on linkedin
Share on twitter
Share on google
Share on facebook

Institute of Product Leadership is Asia’s First Business School providing accredited degree programs and certification courses exclusively in Product Management and Marketing , Data Science and Technology Management.

Get exclusive news about upcoming programs and events.
Copyright © 2022 Institute of Product Leadership
X