Value Proposition

3 Weeks Live sessions | 4th Weekend Campus Immersion

A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products. This course comprises of modules based on Design Thinking, Value Proposition Design, and Qualitative Research
Develop a holistic understanding to identifying the most compelling ideas.

Appreciate the typical process that every organization goes through in its journey of idea to commercially successful products or solutions.

Learn how to develop value proposition using the value prop canvas framework.

Learn the fundamentals personas & user stories.

Learn and demonstrate qualitative research skills.

Understand the kind of problems that are best suited by solving with design thinking.

Learn how to generate ideas, outcomes, prototyping using Design Thinking tools.

Why this Bootcamp

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

See What You'll Learn

Design thinking is not only about process and tools. It is about people as well – about you as a design thinker and about the customers you want to create value for and with. In this module, we study these techniques and design low-cost experiments Qualitative Research module will provide students with an opportunity to learn and use a wide array of highly valuable information gathering tools by using qualitative research methods. You will learn to create and implement surveys that are vital in gaining valuable insights into the customer’s mind. Value Proposition Design helps you understand the core challenge of your business- creating the products that customers want to buy. This course will teach you the processes and tools that you need to build great products. We will learn how to create personas. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. We will learn about Minimum Viable Product (MVP) and other customer insighting techniques like interviewing, survey design etc

Unit 1 : Design Thinking

■ Design Thinking and Art
■ Principles of Design Thinking
■ Design Thinking Mindset
■ Design Thinking Toolset

Unit 2 : Qualitative Research

■ Market Research Process
■ Qualitative Research Methods
■ Insight Mining and Developing Value Proposition Method : Focus Group

Unit 3 : Customer Personas

■ Creating Customers Archetypes from Customer Interactions and Customer Interviewing Best Practices
■ Ethnography and Emphaty

Unit 4 : Value Prop Design

■ Customer Profile Map
■ Understanding the problem
■ Understanding the solution and understanding the fit
■ Elements of Value and Value Prop Canvas

Unit 5 : Minimum Viable Product (MVP)

■ Risks
■ Assumptions and Hypothesis
■ Experiments and POC vs Prototypes vs MVP vs Pilot

“For anyone working in an area with a user interface component, this 4-Week Bootcamp gives an excellent introduction to why UX research and design is important – actually, essential. It gives insight into what the UX researcher/designer does and how their work brings value to the process and product. It also promotes a user focused mindset that is a valuable trait for anyone in the project team.”

Rajeev Mohan

Delivery lead, Accenture


Prof. Pinkesh Shah

School of Product Management

Prof Pinkesh had a number of leadership roles in Silicon Valley technology firms including Global VP of Product Management responsible for the Risk and Compliance portfolio of products at McAfee, Inc., and Chief Security Architect & Director of Products at NetIQ. Prof. Shah is on the board of several technology startups.

Prof. Shah brings his vast industry experience and deep knowledge of product strategy, product leadership mindsets and skill sets, marketing and management into his sessions.

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