THE ROLE OF COMMUNICATION IN PRODUCT MANAGEMENT
Communicate clearly and frequently
A compelling product vision communicates the audience you are targeting, the distinct problem you are solving, and the unique solution by which you’ll win the market.
It’s extremely important to come up with a succinct and clear version of your vision. In doing so, you’re forced to carefully consider each word you include to understand if it’s really commensurate to what you’re trying to achieve.
Much of your time as a product manager is spent designing product interactions with your design team and then communicating that product design to your engineering team. When working with your design team, speed of iteration is highly important. And when it comes to communicating finalized product designs to your engineering team, it’s important at that point to definitely have high fidelity mock-ups with real user data as well as design specs that provide details on the UI as well as interaction behavior.
The vast majority of your time as a product manager is spent in day-to-day execution. You need to have a process to ensure no small task or bug gets forgotten so try to convey effective communication of the highest priority tasks to the team.
Also ensure that you send out weekly or monthly status emails to provide a summary of progress and more importantly to communicate how that progress fits into the larger picture of overall execution against the roadmap.
These tips will help you in a couple of ways that you can significantly improve your communication across the core responsibilities of design, vision, and execution.