Customer Centric Innovation for Engineers

LEARN HOW TO FOSTER CUSTOMER CENTRIC MINDSET AS A VALUE DRIVER.

Practice customer centricity as the pivot to all engineering activities

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Key Highlights

“As engineers we are always focused on creating solutions, products but often miss out on the important questions of why are we developing this solution? How do we know the customer will benefit from it and how do we know we are working on the right problem? This course makes us step back and learn the approach, ask those questions and put them into context in a structured way. The process of innovation is beautifully explained and is very practical”

Sukhinder S

TechM

“After going through this course as an engineer I’ve started asking very important but often unasked questions - Who is the product for? Why do they need it? Why do they choose us? What is the best way to innovate? and now my work as an engineer is more satisfying”

Kripa M

Cognizant

What will you Learn?

Journey of idea to commercially successful products or solutions.
Develop a value proposition using the value prop canvas framework.
Overcome the psychological and behavioral barriers to build personal and team creativity.
The five leadership practices of building an innovation culture.
Fundamental personas & user stories.

The right incentives, processes, and mindsets to spur creativity.
Types of Innovation based on the impact the innovation creates.
Differences between radical and Disruptive innovation.
Best Practices of recognized innovative companies.
Understand the concept of Innovation.
ROI of Innovation.

Top skills you will learn

Course Curriculum

Importance of Understanding Your Customers
How to understand your customer
Chapter Quiz
Additional Learning Resources

Effective Communication
B2B Communication
Chapter Quiz
Additional Learning Resources

What is a Persona
Creating Personas – Persona BAG
BAG Framework – Behaviour,Aspirations, Goals
Designing a Sample Persona
Chapter Quiz

Building a Buyer Persona
Why do Personas Fail
Chapter Quiz
Additional Learning Resources

Understanding the Problem
Asking the right questions
Why do problems exist
JTBD types (core, social, emotional)
Customer Profile Map
Chapter Quiz
Additional Learning Resources

Understanding the Solution
Journey Map
The Value Map
Elements of Value
Chapter Quiz
Additional Learning Resources

Value Proposition Design – Recap
Final Quiz

Empathy in Product Development
Building Customer Centric Products
Product Management: Not Just for Product Managers
Product Management as a Career Path
Transition from Technology Professional to Product Management Career Charter
Building Successful Career with Product Management

Recommended Books

Getting Started

What is Creativity and Innovation
Understanding Invention and Patent

What is a Habit?
Curiosity and Experimentation
Courage
Sense of Humour
Power of Association
Additional Learning Resources

What is a Product?
Where do Ideas come from?
Conceptualization to Execution
Creativity in Go-to-Market and Product Pricing
Additional Learning Resources

Visual Thinking
Rapid Iteration
What is Design Thinking?
Customer Centricity
Additional Learning Resources

What is the Science Behind Creativity?
Best Case Solution
Landscaping and Solution Vegetation
Additional Learning Resources

Staying with the Problem and Mind Mapping
5W 1H
Storytelling

What is Solution Vegetation?
SCAMPER
Tiers of Non-Customers

Technique from Design Thinking
Non-Dollar Returns

Introduction and Learning Outcomes
Additional Learning Resources

Learning Outcomes
Define Innovation
Define Innovation

Learning Outcomes
Different types of Innovation
Chapter Quiz
Additional Learning Resources

Learning Outcomes
Processes of Innovation
Chapter Quiz
Additional Learning Resources

Learning Outcomes
Various practices at Innovative Companies
Chapter Quiz
Additional Learning Resources

Learning Outcomes
Tangible and Intangible Returns
Chapter Quiz

Course Summary
Resource Library

Final Exam
Reference Books

Ideal For

Engineers with over 5 years of experience

Common Scenarios to Enroll

65% of companies say their customer focused employees are their most important partners in innovation, ranking them above technology partners

PwC Innovation Benchmark

Customer Centric Innovation for Engineers

LEARN HOW TO FOSTER CUSTOMER CENTRIC MINDSET AS A VALUE DRIVER.

Practice customer centricity as the pivot to all engineering activities

Sign In

Key Highlights

Course Length

100% Online

Effort

Learning Access

What will you Learn?

Top skills you will learn

Course Curriculum

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