Empathy in Product Development

IPL’s webinars series has been efficient in enhancing Product Development skills & introduce a concept live by an Industry-expert speaker.

One such exemplary webinar was held on 25th of June ‘19 by Paul Ortchanian, the Founder and CEO of the Bain Public.

Having lead startups and multinational companies, Paul has hands-on experience in Artificial Intelligence, product management, and machine learning . It was an honour to host him at this engaging webinar.

Paul brought his immense knowledge and deep understanding of the product platform and helped us in understanding the significance of Empathy in the domain of Product Management.

A Product Manager is a capable problem solver by nature and those problems could be of two categories;

i) User Problem – The biggest challenge as a Product manager is how to convince others to buy what you want them to buy or do what you want them to do! Decoding user is as challenging as it can get!

ii) Business Problem – Another challenge as Paul says is to constantly deal with the number of people that try to obstruct you while you attempt to move your Product in the right direction. Be it the team you work with or the executive level people.

When you are working as a Product Manager in association with the B2B type of environment, you will find that the ‘Empathetic method’ come in handy while leading the sales team.