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“Traditional business and marketing models are having a Whitewalker moment” – Amit Pande

We were proud to host Amit Pande, Head, Marketing and Sales Enablement, Tact.ai– for a webinar on ‘Create 10x Revenue With Product Marketing’. Amit is a curious and passionate product-led marketer with experience design roots. He has a track record of leading high-performance business and product teams to growth. He believes in values-based leadership. He serves on the Alumni Board of Stanford GSB and supports non-profit projects with the Stanford Alumni Consulting Team. His areas of expertise and interest include business leadership, general marketing, product marketing, sales enablement, product management & development. He is an empathetic & level headed leader endorsed by many industry stalwarts.

Here are the key takeaways from the Webinar –

  1. Traditional Marketing is dead – 77% customers prefer customised marketing campaigns.The idea of mass marketing and sales has changed. Using a ‘Game of Thrones’ reference, Amit compared traditional marketing to whitewalkers.
  2. Product Marketing as a revenue catalyst – Elevate a new ecosystem dialogue; enable sales teams to win airgame; connect key benefits to needs across the buyer chain and craft a memorable story about the core product. Learn more here – https://www.productleadership.com/skills/marketing/
  3. Create organizational design – When hiring for the product management team, look for core skills like thought leadership, market intelligence, product innovation and go-to-market strategy. Align these skills with the CMO’s team and you will create a dream marketing team.
  4. Function of storytelling in product marketing –  Stories can scale at every level of value – brand stories; customer stories; peer recommendations.
  5. A basic and effective story framework – What? So What? Now What?
  6. Examples of product storytelling – PeopleGeek HR persona storytelling; Identity Validation stories; ‘Day in the Life’ product storytelling; Industry use and customer case study storytelling.

Steve Jobs – “To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.

Watch the full Webinar -

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Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies

25th September 2020 | 08:00 PM - 09:00 PM

Diptarup Chakraborti

Diptarup Chakraborti

Head of Global Product Marketing and Analyst Relations
Icertis

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