Accelerated Product Marketing For SAAS Products With An Agile Approach
“Content marketing is the funnel through which agile marketing succeeds.” – Melanie Achard. Melanie Achard is the Director of product marketing at SolarWinds, a company based in Houston, Texas. Melanie is a senior Product Marketing and Management Professional with extensive experience in the system administration, health care and security industries. Skilled in Management, Software as […]
Industry Connect: “Marketing strategies in the world of Digital Media”
Industry Connect Marketing strategies in the world of Digital Media 15 Dec 2018 04:30 pm to 06:30 pm CMRIT Campus, Bangalore Key Takeaways Trends in Digital media and consumer behaviour on mobile How to leverage Digital and Social Mediums for smartphone users How to leverage analytics for effective marketing and consumer engagement About the Speakers […]
Storytelling for Products by Sandeep Kochhar – 5 Key Takeaways
Storytelling for Products – 5 Key Takeaways “Great stories happen to those who can tell them” ― Ira Glass We were proud to host Sandeep Kochhar – CEO – BleWMinds Consulting – for a Webinar on “Storytelling for Products”. He is an insightful innovative powerful inspirational Speaker & Storyteller. He loves using storytelling as an […]
Webinar – Product Marketing 2.0: How technology is exploding the role and impact of B2B product marketers
Institute of Product Leadership Webinar Product Marketing 2.0: How technology is exploding the role and impact of B2B product marketers 18 December 2018 9:00 pm – 10:00 pm IST Key Takeaways This talk will describe the changing role of Product Marketing and how the next generation of Product Marketers can use technology to target and […]
Webinar – 5 Reasons Why Product Marketing as a Career is hot and what I look for when I hire
Institute of Product Leadership Webinar 5 Reasons Why Product Marketing as a Career is hot and what I look for when i hire 30 April 2019 9:00 pm – 10:00 pm IST Key Takeaways Designing Go To Market Strategy Competitive Analysis and Target Audience Defining Value and Enabling Sales About the Speaker Deepa Kumar, VP […]
Keeping Score of the Game Called Product Management – Industry Connect with Raghu Ramanujam
Keeping Score of the Game Called Product Management – Industry Connect by Raghu Ramanujam https://www.youtube.com/watch?v=bq4taxdoxfA Raghu Ramanujam is a Product Manager and entrepreneur with over 2 decades of experience in companies like ZOHO and InMobi, apart from founding his ride sharing platform, PoolCircle. Raghu firmly believes that helping customers succeed is the key measure of […]
Role of Human Emotions in Product Positioning
Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for continuous product innovation which for most companies is hard to achieve and, more importantly, constantly deliver. Mercedes-Benz is seen […]
Product Positioning : An Important Ingredient in the Marketing Plan
Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you perceive? High-end luxury car for an exclusive club of clients. That’s how their positioning is. In […]