This talk will describe the changing role of Product Marketing and how the next generation of Product Marketers can use technology to target and engage the B2B demand unit differently. Examples will be shown of how an integrated Martech stack can be used to address a changing B2B buying world. And finally the talk will address what hot skills product marketers will need in the new world order of Product Marketing 2.0.
Olivier Thierry “OT” has over thirty years of experience in several areas of computer technology and software systems. Olivier’s experience spans early stage start-ups to mature public companies where he has had executive leadership roles in creating, developing and implementing direct and channel-based go-to-market demand generation platforms as well as brand creation and evolution for both high-end and high-volume software solutions. Olivier’s technical background has supported his executive management expertise in several software product M&A and product management areas including, systems and network management, applications development, storage, SaaS and virtualization. Throughout his career he has been called upon to be the key spokesperson in technical, executive and internal forums.