Institute of Product Leadership Webinar

The Power of Insights in Product Marketing

9 March 2019

10:30 am - 11:30 am IST

Great products journey are inspired by an insight. Understand more on how the power of an insight is empowering product managers and product marketers build and market products we love. Join Bobby Mammen – currently a Product Director  with Gartner as he shares stories from PepsiCo, Hero Honda, IBM and Gartner in building great products and marketing campaigns through the power of an insight.

Key Takeaways

  • How to build the ‘Wow’ factor of your products
  • How can powerful insights change the marketing game
  • Case Studies from successful product marketing campaigns
  • How to empower your product management team

About the Speaker

Bobby Varghese
Product Director
Gartner

A young product director with Gartner, his interests and expertise include business strategy, process improvement,marketing, supply chain,analytics and project management. Working with the leadership of world class companies in different geographies -Bobby brings in a lot of functional experience in operations and marketing

Bobby has an MBA from the Crummer Graduate School of Business Orlando,a graduate degree in Management from Symbiosis Pune (SCMHRD) and an bachelors in electrical engineering from the National Institute of Technology Calicut.  A certified PMP professional with a Green Belt in Six Sigma, Bobby brings in a good mix of business and knowledge of technology and systems.

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