Institute of Product Leadership Webinar
Winning Strategies For B2B Product Marketing
19 February 2019
9:00 pm - 10:00 pm IST
Do you want to develop a winning global marketing strategy for your products? Engage with the digital market with a strategic marketing and communications plan. Mr. Ganesh Iyer has led all aspects of global marketing (Americas,EMEA,APAC) and driven a strategic marketing and communications plan for IPC, a Centerbridge Partners portfolio company, operating in 60+countries. He will share strategies to create a unique brand and market your products and services better to solution providers. Tech marketing, branding strategy, product marketing, B2B marketing, new age tools for digital marketing will be the focus of this webinar.
Key Takeaways
- New Age Skills for Product Marketing
- Marketing for Tech Products
- B2B product marketing strategies
- Creating a unique employer brand
- Developing a marketing communications strategy
About the Speaker
Ganesh Iyer
VP, Global Head of Marketing
IPC Systems
Ganesh is a technology marketing executive with 20+ years of experience working with the C suite, private equity and venture capital firms to drive strategy.
He has deep experience in driving global integrated marketing plans, brand strategy, product marketing, external communications, public relations, digital marketing, marketing automation, and field and customer marketing.
He is widely quoted in the press regarding various aspects of the financial markets. He is a speaker, panelist and delegate at various industry events in the Americas (US, Canada, Brazil), EMEA (UK, France, Hungary, Netherlands, Oman, Russia, Spain, Sweden, UAE) and Asia-Pacific (Australia, Hong Kong, India, Japan, Singapore).