Decoding Metrics in Data Product Management
Decoding Metrics in Data Product Management By Ashish Singru – Senior Director of Data Science Analytics at eBay. Decoding data is paramount for product managers seeking to achieve data-driven success in product management. As product managers, you are required to navigate and play three games. These are- the attention game, transaction game, and productivity game. […]
Navigating the Difference Between Project Mindset and Product Mindset
Navigating the Difference Between Project Mindset and Product Mindset By Jaydeep Kulkarni – General Manager- Product Management, Michelin It’s easy to get confused between project and product management. But in today’s continuously evolving market, it is crucial to differentiate between these two roles. While both roles contribute to organizational success, their approaches, objectives, and responsibilities […]
Demystifying B2B vs. B2C Product Management
Demystifying B2B vs. B2C Product Management By Ravikiran Papthimar – Product Leadership at Candela Labs As product managers, it is paramount for you to understand the difference between B2C (Business to Customer) and B2B (Business to Business) product management. Both types of product management involve the creation and delivery of products, but their individual approach […]
5 Tips for Seamless Collaboration Between Product Managers and Business Analysts
5 Tips for Seamless Collaboration Between Product Managers and Business Analysts By Arpit Agarwal – Vice President – Analytics & Data Science at Khatabook In product management, successful collaboration between product managers and business analysts is paramount for success. This partnership forms the backbone of any project, guiding it from inception of the project to […]
What is competitive advantage? Apple’s strategy for gaining a competitive edge
What is competitive advantage? Apple’s strategy for gaining a competitive edge By Subhayu Ghosh – Chief Product Officer at LYTT In today’s market, gaining a competitive advantage is not only advantageous but also very crucial for product managers to ensure that their businesses are thriving. But what exactly is a competitive advantage? Apple is a […]
Product Marketing Manager Roles and Responsibilities: Bridging Product and Market Dynamics
Product Marketing Manager Roles and Responsibilities: Bridging Product and Market Dynamics About the Author In the intricate realm of product management and marketing, the role of a Product Marketing Manager serves as a pivotal link between product development, marketing strategy, and customer engagement. It’s a multifaceted position that requires versatility, strategic thinking, and effective stakeholder […]
Application of Generative AI in Product Management
Application of Generative AI in Product Management By Amit S – Assistant Vice President – Growth & Strategy, Accenture In product management, generative AI has emerged as a very powerful tool for revolutionizing many of its aspects. From market analysis, segmentation, persona development, and personalization to analyzing the competitive landscape of a product, generative AI […]
The Power of User Stories in Product Management | Benefits of EPIC
The Power of User Stories in Product Management | Benefits of EPIC By Sandeep Manepalli Gururaj – Sr. Product Manager – CRM at Pegasystems In product development, user stories act like the backbone of agile methodologies, which guide teams through the process of building and improving products. User stories are important for product managers to […]
Metrics and Data for Product Managers | Product Manager Competencies
Metrics and Data for Product Managers | Product Manager Competencies By Arun Singhal – ex- Director of Product Management Google Today, product management has become a lot more data driven and data oriented. A lot of product managers are not good at this skill especially in their early career, so it’s very important to build […]