Knowing versus Understanding Your Customer

Knowing versus Understanding Your Customer When it comes to retaining your customer, you simply do not need to know them but should also try to understand them. If you wonder that why are your competitors holding a superior hand than you and why are they successful in catching the pulse of the customers? The reason […]

Focus On Making Emotional Connections With Customers

Focus On Making Emotional Connections With Customers Your business succeeds or fails based on the connection that you share with your customer. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your […]

“Customer Delight”..Do you want to know what it takes to deliver that?

“Customer Delight”..Do you want to know what it takes to deliver that? I recently reported the loss of my credit card to SBI. The card was blocked immediately and heard that a new card will be issued within 5-7 business days. The card did not arrive and the customer service rep had no visibility into […]

What is Customer Insight?

What is Customer Insight? “Customer Insight” is the intersection between the interests of the consumer and features of the brand.The main purpose of customer insight is to understand why the consumer cares for that particular brand as well as their underlying behaviour, unrevealed emotions, experiences, beliefs, needs, desire and the motivation that trigger their attitude […]

5 Reason Why Customers Love Product Roadmap

5 Reason Why Customers Love Product Roadmap When Product Management teams share the product roadmap proactively with customers, this results in several benefits to their company, here are some of the key benefits why we should be loving product roadmaps: 1. Help staying in-sync with customers: Sharing your product roadmap with customers enables them to […]

How to Avoid Product Roadmap Traps?

How to Avoid Product Roadmap Traps? A product roadmap is a frequent request from the sales force and others in the company. ‘What’s coming in the next release and the ones after that?’ Purpose of your Product Roadmap: • A roadmap details the features and platforms for future releases over the upcoming months and years. […]

Make in India: What’s China Doing

Make in India: What’s China Doing. This festival season like any other year also witnessed Indian towns and cities swarmed with Chinese products like crackers, lights and they were the grim reminders of how Made-in-China still dominated our offices and homes despite Prime Minister Narendra Modi’s emphasis on “Make in India” policy. Interestingly, China also […]

Differentiating Technology Roadmap and Product Roadmap

Differentiating Technology Roadmap and Product Roadmap Many folks usually find it difficult to understand the difference between Technology Roadmap and Product Roadmap. Let’s share some insights to help mitigate these concerns: Technology Roadmap Wikipedia quotes Technology roadmap as a “technology roadmap is “a plan, that applies to a new product or process that matches short-term […]

Role of Human Emotions in Product Positioning

Role of Human Emotions in Product Positioning. One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale service. Building a differentiation strategy on emotional benefits removes the pressure for continuous product innovation which for most companies is hard to achieve and, more importantly, constantly deliver. Mercedes-Benz is seen […]