Product Positioning : An Important Ingredient in the Marketing Plan

Product Positioning : An Important Ingredient in the Marketing Plan. Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you perceive? High-end luxury car for an exclusive club of clients. That’s how their positioning is. In […]

5 Easy Steps of Product Positioning Process

5 Easy Steps of Product Positioning Process. Effective product positioning is a key to success and even more when you are marketing a new product.Here are simple five steps to smoothen product positioning process: 1. Know your target audience well You should know about your audience, but if you don’t know what they need to […]

Common Misconceptions About User Experience Design

Common Misconceptions About User Experience Design The term “user experience design” has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. Here are a few misconceptions about User experience design: Do not confuse user experience design with user interface It’s […]

Why you need a Roadmap?

Why you need a Roadmap? Product managers often present stakeholders with great technology ideas, but no roadmap describing how that technology will be brought to market. Building a product roadmap can substantially increase your chances of getting funded, because investors can see the potential applications, without losing sight of the immediate goals. A great roadmap […]

IPL Alumni Connect Network

IPL Alumni Connect Network More than 35 alumni and faculty joined together at “The 25th Hour Restobar” Koramangala, Bangalore on November 2nd , 2014 to celebrate Diwali Party hosted by the Institute of Product Leadership. The event was a part of a series of events to bring together the IPL Alumni community. Watch highlights from […]

How to Build a Roadmap?

How to Build a Roadmap? If you don’t know where you are going, it’s impossible to determine the best way to get there. A product roadmap is an essential tool for product planning and development. Product roadmaps outline when products are scheduled for release and include an overview of their primary and secondary features. Here […]

The Art of Storytelling: It’s in your DNA

The Art of Storytelling: It’s in your DNA What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: • Where are you from?• What kind of work do you do?• Do you have children?• Do you come here often? Questioning a stranger is more than a polite […]

Is Traditional MBA Losing its Sheen?

Is Traditional MBA Losing its Sheen? Recently, after five years of declining enrollment of its traditional MBA program, Wake Forest University (North Carolina) dropped the program, and instead, shifted focus to an area with greater demand—those MBA candidates who want to study and earn a pay check simultaneously. This decision was made after taking into […]

What is an Executive MBA?

What is an Executive MBA? What is an Executive mba? If you’re working in management and want to move forward in your career, look into Executive MBA programs. Executive MBAs are similar to traditional MBAs but with different schedules, rigidity of curriculum and networking opportunities. Before you start applying, here are some other points to […]