Discover the Power of Stories

The gift of storytelling may be one of life’s most powerful—and envied—skills. A story well told can make us laugh, weep, swell with pride, or rise with indignation. A presentation or story poorly told can be not just boring or uncomfortable, but positively painful to experience.

In 1748, the British politician and aristocrat John Montagu used a lot of his spare time in playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.
So he came up with a unique idea to eat beef between slices of toast, which would allow him to finally eat as well as play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.What’s interesting about this is that you are unlikely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.Here is the science around storytelling and how we can use it to make better decisions every day:Our brain on stories: How our brains become more active when we tell stories? People respond to stories. It draws them in and makes them want to know more. Every time you give a presentation, ensure you start with a story. It can be about how you relate to the topic, an interesting a-ha moment you had while conducting research or even someone else’s story that relates to your speech.Even the MOST technical of a presentation can incorporate stories. You just have to be creative in finding the narrative that fits.We all enjoy a good story, whether it’s a novel, a movie or say your product idea which you feel is powerful and if presented in an interesting way can touch your audience’s chord.But why do we feel so much more engaged when we hear an interesting narrative about events?It’s in fact extremely simple. If we listen to a dull PowerPoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca’s area (Region of the brain that contains motor neurons involved in the control of speech) and Wernicke’s area, which is involved in the understanding of written and spoken language. Overall, to some extent, it hits our language processing parts in the brain, where we decode words into meaning. And we can say that’s it, nothing else happens. And what when we are being told something in an interesting story form: Not only is the language processing part in our brain activated, but it also activates other areas in our brain, that we usually use when experiencing the events of the story. In a way, we link up metaphors and literal happenings automatically. Everything in our brain is looking for the cause and effect relationship of something we’ve previously experienced.Technical presentations do not have to be a snore fest! The challenge is to make them understandable and interesting so your audience can connect with it.Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories? Have you had similar experiences with telling stories?
So he came up with a unique idea to eat beef between slices of toast, which would allow him to finally eat as well as play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What’s interesting about this is that you are unlikely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.

Here is the science around storytelling and how we can use it to make better decisions every day:

Our brain on stories: How our brains become more active when we tell stories? People respond to stories. It draws them in and makes them want to know more. Every time you give a presentation, ensure you start with a story. It can be about how you relate to the topic, an interesting a-ha moment you had while conducting research or even someone else’s story that relates to your speech.

Even the MOST technical of a presentation can incorporate stories. You just have to be creative in finding the narrative that fits.

We all enjoy a good story, whether it’s a novel, a movie or say your product idea which you feel is powerful and if presented in an interesting way can touch your audience’s chord.

But why do we feel so much more engaged when we hear an interesting narrative about events?

It’s in fact extremely simple. If we listen to a dull PowerPoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca’s area (Region of the brain that contains motor neurons involved in the control of speech) and Wernicke’s area, which is involved in the understanding of written and spoken language. Overall, to some extent, it hits our language processing parts in the brain, where we decode words into meaning. And we can say that’s it, nothing else happens.
And what when we are being told something in an interesting story form: Not only is the language processing part in our brain activated, but it also activates other areas in our brain, that we usually use when experiencing the events of the story. In a way, we link up metaphors and literal happenings automatically. Everything in our brain is looking for the cause and effect relationship of something we’ve previously experienced.


Technical presentations do not have to be a snore fest! The challenge is to make them understandable and interesting so your audience can connect with it.

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories? Have you had similar experiences with telling stories?

Do not forget to attend our interesting session of storytelling on 12 August 2014 10:00 am at Hotel Novotel, Pune.

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
August 6, 2014

Discover the Power of Stories

Discover the Power of Stories The gift of storytelling may be one of life’s most powerful—and envied—skills. A story well told can make us laugh, weep, […]
August 1, 2014

Case Study: Amit Joseph

Case Study: Amit Joseph Amit Joseph, ICPM CLASS OF WINTER 2014, is currently working with Robert Bosch (Ninja Internship) at Mass Transit Division. The beautiful thing […]
July 23, 2014

Case Study : Tejas Sumant, Archiect to Product Manager

Case Study : Tejas Sumant, Archiect to Product Manager “Committing to the passion pursuit is very similar to getting in the Passion Pool. For many of […]
July 16, 2014

INDUSTRY CONNECT ON DIGITAL ECONOMY

INDUSTRY CONNECT ON DIGITAL ECONOMY Recently, Institute of Product Leadership hosted an Industry Connect Event at CMR University, Bangalore, where Srinivasulu, VP & Managing Director Apigee, […]
July 7, 2014

Are you a Bad Product Manager?

Are you a Bad Product Manager? Of late, you have been thinking what makes a good product manager? Building great products requires a broad skill set. […]
July 7, 2014

Case Study: Abhijit’s journey,Product Manager to Entrepreneur

Case Study: Abhijit’s journey,Product Manager to Entrepreneur Abhijit’s journey can be described as a “Beautiful Whole Nine Yard Journey” from an Engineering leader to a Product […]
June 27, 2014

Case Study:Rohit Malhotra,Product Manager to Entrepreneur

Case Study:Rohit Malhotra,Product Manager to Entrepreneur “It’s not what you achieve, it’s what you overcome. That’s what defines your career.” Find How Rohit Malhotra, ICPM Spring […]
June 26, 2014

How Product Managers should use social media?

How Product Managers should use social media? We are living in the era of social media. This means that product managers must adapt and become proficient […]
May 21, 2014

Case Study: Career Break to Product Management

Case Study: Career Break to Product Management “There are always two ways to enhance your knowledge and we at IPL believe that it is often a […]
X