Eighteen Years to Find My True Career Path: Sriramulu Appana
Eighteen Years to Find My True Career Path: Sriramulu Appana Sriramulu Appana – Product Manager at Tech Startup I spent 18 years working in technology. I was a developer, a tech lead, a program manager, and a project manager. I dabbled in product management with my own company, a lot of competitive analysis, customer service, […]
Technology Manager vs. Product Manager: Which Career Path is Better?
Technology Manager vs. Product Manager: Which Career Path is Better? By Srishti Sharma- Product Marketer It is late on a Friday night, and there is a heated debate between a tech team. The backend crashed last week, and half the group is lobbying to do more stability work. The other half says that what is […]
AI Transformation in 2025: How Product Leaders Can Stay Ahead
AI Transformation in 2025: How Product Leaders Can Stay Ahead By Srishti Sharma– Product Marketer “We are not pursuing AI to beat humans at games. We are pursuing AI so that we can empower every person and every institution that people build with tools of AI, so that they can go on to solve the […]
How to Transition from Marketing to Product Management?
5 Strategic KPIs Every Senior Product Leader Must Master in 2025 By Reeya Patel- Growth Marketer The senior product leader job is changing fast in 2025. Gartner predicts 75% of companies will use AI by 2025. Product success is not just about fast launches anymore. It must show direct profit and competitive advantage and leaders […]
Why AI is a Game-Changer for Product Managers?
Why AI is a Game-Changer for Product Managers? By Srishti Sharma– Product Marketer Monday morning. There is work in your backlog, feedback from customers is all over spreadsheets and Slack threads, and the leadership would like a new feature delivered before the week is over. To numerous product managers, this is not a different day, […]
Steps to Land an Associate Product Manager Role
Steps to Land an Associate Product Manager Role Shahid wanted to manage a product from idea to delivery. He liked solving real problems and putting solutions in the market. He chose product management for that reason. He completed an MBA in technology management at the Institute of Product Leadership. He now works as an Associate […]
Top 10 Product Management Case Studies from Leading Global Companies
Top 10 Product Management Case Studies from Leading Global Companies Product management, a dynamic blend of creativity and strategy, shapes groundbreaking innovations from abstract ideas. There’s no better way to comprehend this intricate dance than by diving into real-world case studies. In this blog, we embark on a journey through ten illuminating case studies, dissecting […]
How to Build a Product Management Career | Step-by-Step Guide 2026
How to Build a Product Management Career | Step-by-Step Guide 2026 By Arnould Joseph- Product Marketing Manager In modern organizations, product management has emerged as one of the key roles. Due to the growing reliance of businesses on technology and digital platforms, the ability to design, construct, and scale products has become the key to […]
Why Product Management Makes Sense for Marketers?
Why Product Management Makes Sense for Marketers? Marketing teaches you how to understand people. You spend time studying what customers want, how they behave, and what message convinces them to take action. These same skills are at the heart of product management. The difference is that instead of only shaping the story of a product, […]