IS “WORD OF MOUTH” LOSING SHEEN IN PRODUCT MARKETING?

IS “WORD OF MOUTH” LOSING SHEEN IN PRODUCT MARKETING? As Watts says, “Influentials don’t govern person-to-person communication. We all do.” With the decreasing influence of the conventional marketing media, it is becoming more and more difficult for the marketers to reach the target consumer groups with their marketing message and some claim that the “Word […]

HOW TO CREATE SUCCESSFUL PRODUCT LAUNCH TEAM

HOW TO CREATE SUCCESSFUL PRODUCT LAUNCH TEAM​ When you are launching a new product, it can definitely be one of the most exciting company activities. The energy level all across is invariably high, the work arrives fast and furious and expectations of a successful launch flows. It goes without saying that the great product launches […]

TIPS FOR A SUCCESSFUL PRODUCT MARKETING LAUNCH

TIPS FOR A SUCCESSFUL PRODUCT MARKETING LAUNCH Your new product is getting launched shortly. Maybe it’s exponentially better — more advanced, faster, providing more value — than anything else on the market. “Product launches are tricky because, unlike other marketing efforts, you really only have one chance to get it right,” said Daniel Waldman, president […]

The Role of Communication in Product Management

THE ROLE OF COMMUNICATION IN PRODUCT MANAGEMENT When you are in a product management role, demands are placed on you from many different areas – from engineering and design, to marketing and business development and as a Product Manager, you spend a significant amount of your time communicating ideas, plans, designs, and assigning tasks to […]

BUILDING BLOCKS OF CUSTOMER INSIGHT

BUILDING BLOCKS OF CUSTOMER INSIGHT Many companies begin and many continue without a clear sense of their target customer. Some resist clarifying the target; they want to appeal to as many buyers as possible, and defining a target implies excluding some customers. Others are unable to describe in more than a cursory way who does […]

SO…YOU READ ABOUT “MVP”, “BUILD-MEASURE-LEARN”, “PIVOT” – NOW WHAT?

SO…YOU READ ABOUT “MVP”, “BUILD-MEASURE-LEARN”, “PIVOT” – NOW WHAT? Lean principles are pretty hot these days and it makes so much sense. So…you read about Minimum Viable Product (MVP) -maximum learning with minimal effort; Talking to customers – “Get out of the building”; “Build-Measure-Learn” and if you wonder… – how can you leverage the benefits […]

Reversing the Indian Brain Drain

Reversing the Indian Brain Drain Ambarish Kenghe, Alok Goel, Rich Miranov and other Industry Leaders at your service There is good news for the Indian product space, and great news for Myntra, India’s leading m-commerce platform for fashion & lifestyle. Ambarish Kenghe joins Myntra as Senior Vice-President and Head of Product, bringing with him 15 […]

10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS

10 COMMANDMENTS TO REDUCE PUSH NOTIFICATION OPT-OUTS To summarize, Report from Kahuna suggest 60% users opt out of Push Notifications, and the opt out rate varies across industries. Here are 10 Commandments to reduce Push Notification opt-outs. 1. You shall remember Push Notifications is not SMS or Email or Tweet. 2. You acknowledge Notifications and […]

INTERVIEWING LIKE A PRODUCT MANAGER

Interviewing Like A Product Manager I’ve interviewed dozens of product management candidates recently, and many didn’t leave much of an impression. Here are some biased thoughts on essential product skills, and how these should shape how product managers interview for jobs. Stating the obvious, every good product manager should be able to segment markets, target […]