Cut the Crap – I know you want to get all the possible options out there so that your customer can take an informed decision, but sometimes you need to cut the crap.
Swiggy has nailed this concept, and it is constantly putting efforts into making it easier to order food on its app. Be it bigger images of food dishes or orders without a minimum limit, they ensure you have a smooth buying process. Hungry people have zero patience and Swiggy understands that.
Head of Global Product Marketing and Analyst RelationsIcertis