What’s the difference between MakeMyTrip and Airbnb’swebsite? One makes me want to close my tab and the other makes me want to explore new places. I’m not going to
tell you which is which, but instead let you be the judge.
The point I am trying to drive here is that it’s not enough to go digital. You need to make the communication gateways extremely intuitive to get more users to try out your product. Your company’s philosophy needs to reflect in it’s digital presence, be it an app or website. The easiest way to do this is by humanizing the user experience or journey at all points of interactions and decision making.
Cut the Crap – I know you want to get all the possible options out there so that your customer can take an informed decision, but sometimes you need to cut the crap.
Swiggy has nailed this concept, and it is constantly putting efforts into making it easier to order food on its app. Be it bigger images of food dishes or orders without a minimum limit, they ensure you have a smooth buying process. Hungry people have zero patience and Swiggy understands that.
Find more about the skills and expertise required for UX here