Ideation and Execution aside, a lot depends on the way a product is actually launched in the market. First impressions go a long way in establishing your brand among consumers. The best way to create a lasting impression in a consumer’s mind is to set your Go-to-Market (GTM) strategy right.
Is a breakthrough idea or a well-built product all that is needed to hit the jackpot?
Most businesses have not realized the importance of a strong GTM strategy. If only she knew the benefits of having a foolproof GTM plan, no entrepreneur would run her business without charting out a proper GTM plan.
Some of the intangible benefits that a GTM plan brings to the table are:
● It reduces the time for the product to spread through the market
● It reduces costs associated with a failed product or a service launch and ensures successful product or service launch
● It increases your ability to adapt to any market change
● It ensures effective customer experience.
Once convinced to adopt a good GTM strategy, how can you make sure that it gives your business success? There are a few essentials that need to be included in the GTM plan.
1. Define your product’s USP or Value Proposition clearly
2. Identify your target audience
3. Choose your preferred channel of communication
4. Etch out a clear promotion plan
5. Craft a clear, concise and strong message
Having drafted the GTM plan, it is imperative that you choose an effective marketing tool to implement it.
There are a variety of marketing tools available for use i today. How do you go about choosing from the many at our disposal?
For instance, if you are a SaaS (software as a service) company there are many robust and trustworthy SaaS marketing tools that can make a difference to your GTM strategy.