Google Analytics is all about details. It is an accurate tool if you want to measure traffic metrics for your website, analyze performance or gain audience insights. It gives in-depth information by categorizing traffic type and audience demographics.
There are about 2.3 billion people active on social media. With so many people glued to social media, your business surely needs a strong social media presence. If not, you may be lost in the wilderness of competition. With tools like Hootsuite, maintaining a social media presence becomes extremely simple and free! It helps you schedule posts on various social media channels like Facebook, LinkedIn, and Twitter, and also track your mentions across channels.
The aim of any marketing effort is to close a sale. Salesforce equips you to do just that. It is considered as the industry standard in Customer Relationship Management (CRM). Salesforce helps you collect and monitor leads, track insights for better sales opportunities, improve the productivity of your sales reps, engage directly with leads and create email campaigns and collaborate with sales reps and other members of your team.
With the right GTM tool, you can ensure that your marketing efforts bear fruit. With myriad options available for use, it is a challenge to choose the right GTM tool for your business. But with careful research and a clear vision of your Go-to-Market goal, zeroing in on the tool that best suits your business may not be difficult after all.