Institute of Product Leadership Webinar
Why a High-Performing Product Marketing Team is Inevitable ?
23 April 2019
9:00 pm - 10:00 pm IST
Key Takeaways
- Define and direct your Go-To-Market Plan
- Enable Your World-Class Sales Team
- Articulate The Story
- Evangelize Your Solution
- Accelerate Your New Product Launches and Releases
In this webinar, you’ll learn why a modern and high-performing Product Marketing team is necessary for a successful business. Learn the basic ingredients of what it takes to excel at all five dimensions of a typical, software product marketing function including the key relationships you’ll need to foster a high-performing team.
About the Speaker
Greg Davoll,
Independent Software Advisor
Greg is currently an independent advisor with over twenty five years of enterprise software experience in product management and product marketing leadership roles across an array of companies including IBM, NetIQ, Sybase, BMC Software and Quest Software.In his former role as VP of Product Marketing at Alteryx, Greg led the product marketing function overseeing product and solution positioning & messaging, sales enablement, go-to-market, pricing/packaging and evangelism. He is based in Denver, CO and received his B.S. degree in Mathematics-Computer Science from Colorado School of Mines.